Polyfilla
Polyfilla shows searches that convert (27.5% search→purchase), but prices mostly outside the sweet spot ($2.39–$16.31) keeps it on the watch list.
Flapen Score
Is Polyfilla profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Polyfilla is a £929K/yr Amazon United Kingdom market (507K searches/yr). The top 5 brands hold 79% of demand. Verdict: Worth a look — 54/100.
Polyfilla: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -14.9% over the last 90 days and 27.5% of searches end in a purchase.
£929K
revenue / yr
Who owns the niche?
The top 5 brands hold 79% of demand, so 21% of the market is open.
21%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 29 products
Top Polyfilla products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Ronseal 6886271-HHW Smooth Finish Filler Multi-Purpose Ready Mixed 900g White
- Price
- £5.71
- Rating
- 4.5/5
- Reviews
- 9,067
- Age
- 15y ago
Polycell Polyfilla Ready Mixed Tube 396g All Purpose Filler Interior Exterior Plaster Wood Stone Cracks Holes Smooth Filler For Walls With Muelo Metal Wall Filler Tool 3 and 3 Mixed Grit Sandpapers
- Price
- £12.73
- Rating
- 4.7/5
- Reviews
- 159
- Age
- 1y ago
Polycell Multi Purpose Polyfilla - Ready Mixed 1KG
- Price
- £5.94
- Rating
- 4.6/5
- Reviews
- 11,446
- Age
- 19y ago
Ronseal Smooth Finish Flexible Filler 330G Super Flexible Interior Wall Filler For Cracks And Holes Easy To Apply Smooth Finish Paintable Long-Lasting Repair Solution
- Price
- £3.86
- Rating
- 4.3/5
- Reviews
- 1,115
- Age
- 15y ago
Bartoline Ready Mixed Instant Filler 330g
- Price
- £2.39
- Rating
- 4.2/5
- Reviews
- 129
- Age
- 10y ago
Trending
90-day click momentum
Polycell Polyfilla Multi Purpose Ready Mixed Wall Filler 396g Tube with 3 Professional Scraper & Flexible Sanding Block Complete Wall Repair Kit
- Price
- £11.60
- Rating
- 4.5/5
- Reviews
- 4
- Age
- 2mo ago
Bartoline Ready Mixed Instant Filler 330g
- Price
- £2.39
- Rating
- 4.2/5
- Reviews
- 129
- Age
- 10y ago
Polyfilla Wall Filler Kit 400g Ready Mixed Crack and Hole Repair Paste with 3 Inch Scraper and 10 Sandpaper Sheets in Three Grits for Interior Walls Plasterboard and Wood Paint Ready
- Price
- £13.50
- Rating
- 4.9/5
- Reviews
- 23
- Age
- 6mo ago
Ronseal Smooth Finish Multi Purpose Interior Wall Filler Ready Mixed 330g
- Price
- £2.95
- Rating
- 4.4/5
- Reviews
- 3,212
- Age
- 19y ago
Bartoline 1876 Ready to Use All Purpose Filler 1kg Professional Quality for Plaster Wood Brick and Stone Easy to Apply & Sand
- Price
- £3.27
- Rating
- 4.4/5
- Reviews
- 381
- Age
- 3y ago
Newest
by launch datePolycell Polyfilla Multi Purpose Ready Mixed Wall Filler 396g Tube with 3 Professional Scraper & Flexible Sanding Block Complete Wall Repair Kit
- Price
- £11.60
- Rating
- 4.5/5
- Reviews
- 4
- Age
- 2mo ago
Polycell Polyfilla Ready Mixed Tube 396g All Purpose Filler Interior Exterior Plaster Wood Stone Cracks Holes Smooth Paste For Walls With Muelo Metal Wall Scraper Tool 3 & 3 Mixed Grit Sanding Blocks
- Price
- £14.44
- Rating
- 4.8/5
- Reviews
- 38
- Age
- 6mo ago
Polyfilla Wall Filler Kit 400g Ready Mixed Crack and Hole Repair Paste with 3 Inch Scraper and 10 Sandpaper Sheets in Three Grits for Interior Walls Plasterboard and Wood Paint Ready
- Price
- £13.50
- Rating
- 4.9/5
- Reviews
- 23
- Age
- 6mo ago
Gorilla Smooth Finish Wall Filler 473ml Applies Purple & Dries White | Repairs Small and Large Holes in Walls & Ceiling Smooth Finish Wont Shrink or Crack Fills any Depth| Indoor & Outdoor Use
- Price
- £8.96
- Rating
- 4.6/5
- Reviews
- 326
- Age
- 10mo ago
Polycell Polyfilla Ready Mixed Tube 396g All Purpose Filler Interior Exterior Plaster Wood Stone Cracks Holes Smooth Filler For Walls With Muelo Metal Wall Filler Tool 3 and 3 Mixed Grit Sandpapers
- Price
- £12.73
- Rating
- 4.7/5
- Reviews
- 159
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
Brands
13 rising
Sellers
99
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
47%
Top 20: 91%
Open market
16%
- Ronseal28%
- POLYCELL18%
- Polycell12%
- Muelo12%
- Bartoline10%
- Decex5%
- Open — no brand owns it (7 brands, 16%)
Polyfilla demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.5×
Top Polyfilla search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- polyfilla309K/yr
- polly filler57K/yr
- polyfilla ready mixed49K/yr
- polyfiller24K/yr
- poly filler14K/yr
- polyfiller for walls11K/yr
- polycell polyfilla8K/yr
- poly filler for walls10K/yr
- polycell8K/yr
- pollyfilla6K/yr
What reviews say buyers love and hate about Polyfilla
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“its so handy”
“Overall, its a good and straightforward product,”
“Good Price”
“Works advertised”
“it's good stuff which dries to a nice white finish”
What buyers complain about
65% of reviews“bit awkward to use at times”
“Really not as good as it used to be”
“Arrived half full and hard”
“Definitely NOT White - it's Cream”
“Arrived having completely leaked out into the box”
Polyfilla return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
9%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Polyfilla questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
