Polyfilla

Shoppers searched for this 507K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 27.5% of those searches ended in a purchase. Searches in the last 90 days moved -14.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £929K a year.

Searches, last 12 months

507K

Growth, 90 days vs prior 90

-14.9%

Conversion, latest week

27.5%

Market size, estimated

£929Ka year

Peak month

March1.5× the quietest month

Top search term

polyfilla309K searches a year

Listings sell for £6.66 on average, from £2.39 to £16.31. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 8,000 to 10,000 of them. At £6.66 that is £53K to £67K a year per listing.

Average price

£6.66under the $15 to $100 sweet spot

Price range

£2.39–£16.31

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

100K–125K

Units per listing a year

8,000–10,000

Revenue per listing a year

£53K–£67K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

52% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #22 within Adhesives & Sealers. It carries 3,459 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

52%

Prime listings

83%

Out of stock, average day

0.0%

Average rank

#22in Adhesives & Sealers

Average rating

4.52 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,459per listing

Listings tracked

29

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

47 months