Pocket Knife

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £220K a year.

Searches, last 12 months

2.1M

Growth, 90 days vs prior 90

-7.9%

Conversion, latest week

0.8%

Market size, estimated

£220Ka year

Peak month

December2.0× the quietest month

Top search term

pocket knife569K searches a year

Listings sell for £12.75 on average, from £5.29 to £39.63. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £12.75 that is £3K to £6K a year per listing.

Average price

£12.75under the $15 to $100 sweet spot

Price range

£5.29–£39.63

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

£3K–£6K

Returns

0.8%of orders · Amazon United Kingdom median 0.6%

26% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #80 within Hand Tools. It carries 1,198 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

26%

Prime listings

96%

Out of stock, average day

8.3%

Average rank

#80in Hand Tools

Average rating

4.56 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,198per listing

Listings tracked

27

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

49 months