plug socket
Worth a lookShows low returns (0.9%), but soft demand (-16.2% this quarter) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Market size
Good£634K£634K/yr · 980K searches
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Price range
Good£2.23–£38.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,757.49avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.59avg listing price — sweet spot $15–$100
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-16.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, plug socket is a £634K/yr Amazon United Kingdom market (980K searches/yr). The top 5 brands hold 84% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
plug socket market data
- Units sold / yr
- 80K–100K
- avg 1,500–2,000/product
- Revenue / yr
- £847K–£1.1M
- units × avg price
- Conversion rate
- 6.1%
- Avg BSR
- #59
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 70%
- Out of stock
- 2.3%
- Avg brand age
- 42 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
92
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
46%
Top 20: 86%
Open market
13%
- British General58%
- Knightsbridge7%
- NANDEYIBI7%
- LIDER7%
- MK6%
- EVOGES2%
- Open — no brand owns it (12 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.5×
Top plug socket search terms
- plug socket136K/yr
- double socket123K/yr
- socket90K/yr
- usb socket71K/yr
- double socket with usb68K/yr
- double plug sockets72K/yr
- sockets48K/yr
- wall socket40K/yr
- usb plug socket44K/yr
- plug sockets39K/yr
Top plug socket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BG Electrical 15W Double Switched Power Wall Plug Socket with Two Type A and Single Type C USB Charging Ports Square Edge Nexus 900 Series White Moulded 13A 922UAAC15
British General£8.874.6★651 rev
BG Electrical Double Switched Power Plug Wall Socket Nexus Metal Brushed Steel Grey Inserts 13A NBS22G
British General£4.844.7★8,256 rev
BG Electrical Double Switched Power Plug Wall Socket Double Pole Nexus 900 Series White Moulded Square Edge 13A 922DP
British General£2.614.6★112 rev
Double Wall Socket & Back Box Pattress. Twin 2 Gang Switched Plug Electrical
NANDEYIBI£5.544.5★3,781 rev
MK Logic Plus Double Socket (K2747 WHI DP) 13A 2 Gang in white with inherent antimicrobial properties.
MK£3.904.6★5,730 rev
Newest
by launch date
Evoges Vector 13A 2 Gang Switched Double Socket (Rounded Edge) White Double Pole UK 3-Pin Power Outlet Includes Fixing Screws & Screw Caps (Pack of 1)
EVOGES£5.4225 rev
BSEED Double Socket with USB C 5 Pack Electrical Double Switched Power Plug Wall Socket with LED Indicator PC Wall Plate Outlet White 13A
BSEED£30.8153 rev
BSEED Double Socket with USB C 5 Pack Electrical Double Switched Power Plug Wall Socket with LED Indicator PC Wall Plate Outlet Black 13A
BSEED£31.0453 rev
2 Way 3 Pin Power Plug Adaptor Splitter 13A Multi Wall Plug Cube 3 pins Socket Splitter Extension Plug adaptor UK Socket Splitter Block for Kitchen Home Office etc (pack of 1)
NAEEM SONS£4.15818 rev
BG Electrical Double Switched Power Plug Wall Socket and 32mm Surface Mounted Back Box 2 Gang Pattress Box Square Edge Nexus 900 Series White Moulded IP20 13A 922/902
British General£4.58132 rev
Trending
90-day click momentumEvoges Vector 13A 2 Gang Switched Double Socket (Rounded Edge) White Double Pole UK 3-Pin Power Outlet Includes Fixing Screws & Screw Caps (Pack of 1)
EVOGES£5.424.7★
BG Electrical Double Switched Power Plug Wall Socket Double Pole Nexus 900 Series White Moulded Square Edge 13A 922DP
British General£2.614.6★
Knightsbridge CU9000S Curved Edge 13 A 2 Gang SP Switched Socket 230 V White
Knightsbridge£2.384.6★
BG Electrical Outdoor Double Switched Power Wall Plug Socket Weatherproof Nexus Storm Grey 13A IP66 Rated WP22
British General£8.404.7★
BSEED Double Socket with USB C 5 Pack Electrical Double Switched Power Plug Wall Socket with LED Indicator PC Wall Plate Outlet Black 13A
BSEED£31.044.4★
What buyers say about plug socket
What buyers praise and complain about, mined from review topics.What buyers love
“Decent quality”
“Good charging speed”
“Nice plug”
“As advertised”
“Excellent value”
“Easy fit”
“Always comes in handy”
“Easy to install and set up”
“Fantastic slim design”
“Perfect for travel”
What buyers complain about
“Doesnt charge”
“Some cheap sockets”
“Absolute garbage”
“Failed after two months”
“Small”
“overheating issue”
“Look really expensive”
“Poor output wouldn't run properly for kids lights”
“Power must be off to install this”
“Rather brittle”
Top return reasons
Common questions
- Is plug socket profitable to sell on Amazon United Kingdom?
- The niche generates £634K/yr across 37 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -16.2%. Flapen's verdict: Worth a look (53/100).
- How competitive is the plug socket niche?
- 18 brands and 92 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in plug socket?
- Top complaints mined from reviews: Charging, Socket/Port/Plug, Quality-Overall. The return rate is 0.9%.
- When does demand for plug socket peak?
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- What does it cost to enter the plug socket niche?
- Listings span £2.23–£38.06; the average listing price is £10.59 (sweet spot $15–$100). The average incumbent carries 1,757 reviews — the moat a new listing must climb.