Skip to content

Plug Socket

Maybe

Returns run at only 0.9% of orders. But demand is soft, at -16.2% this quarter, so Plug Socket is a Maybe.

Flapen Score
53
53 / 100
Top 29% of 2,225 DIY & Tools niches · +4 vs the category median of 49
Market size
£634K/yr980K searches / yr
90-day growth
-16.2%search demand this quarter
Competition
46%top-5 click share · 18 brands · 92 sellers

Flapen Score

Plug Socket against its category

The dotted line is the DIY & Tools average. Past it, Plug Socket is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Plug Socket market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Plug Socket 980K times last year and spent an estimated £634K. The top 5 brands take 84% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

6.1% of searches ended in a purchase last week.

Shoppers searched for this 980K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -16.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £634K a year.

Searches, last 12 months
980K
Growth, 90 days vs prior 90
-16.2%
Conversion, latest week
6.1%
Market size, estimated
£634Ka year
Peak month
November1.5× the quietest month
Top search term
plug socket136K searches a year

02 · Price

A sale here is worth £10.59.

Listings sell for £10.59 on average, from £2.23 to £38.06. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,500 to 2,000 of them. At £10.59 that is £16K to £21K a year per listing.

Average price
£10.59under the $15 to $100 sweet spot
Price range
£2.23–£38.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
1,500–2,000
Revenue per listing a year
£16K–£21K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #59 within Electrical. It carries 1,757 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
97%
Out of stock, average day
2.3%
Average rank
#59in Electrical
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,757per listing
Listings tracked
37

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Plug Socket products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£25K£51K£76K£101K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

92

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

46%

Top 20: 86%

Open market

13%

  • British General58%
  • Knightsbridge7%
  • NANDEYIBI7%
  • LIDER7%
  • MK6%
  • EVOGES2%
  • Open — no brand owns it (12 brands, 13%)

Demand

Plug Socket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Plug Socket search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • plug socket136K/yr
  • double socket123K/yr
  • socket90K/yr
  • usb socket71K/yr
  • double socket with usb68K/yr
  • double plug sockets72K/yr
  • sockets48K/yr
  • wall socket40K/yr
  • usb plug socket44K/yr
  • plug sockets39K/yr

Reviews and returns

What reviews say buyers love and hate about Plug Socket

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging21%−0.07

Doesnt charge

No charge

Not fast charger

Socket/Port/Plug14%−0.02

Some cheap sockets

wouldnt fit in the socket

Broken socket

Quality-Overall11%+1.06

Absolute garbage

Bad quality

Cheap rubbish

Durability11%−0.08

Failed after two months

Broke after 1 week

didnt last

Size-Overall5%−0.01

Small

Not fit for purpose

quite large

Love

Quality-Overall20%+1.06

Decent quality

Good strong quality

really good quality kit

Charging16%−0.07

Good charging speed

Fast Charging

Great charger

Socket/Port/Plug16%−0.02

Nice plug

Good socket

Nice neat power plug

Advertised Vs Actual Product15%+1.67

As advertised

As described

Exactly as pictured & described

Value For Money12%+1.12

Excellent value

Excellent value

Fair price

Return

0.9% Return rate 41% Fixable by listing

Color17%▆▆▆█▅▇
Size-Overall16%▆▆█▅▇▅

Small

Not fit for purpose

quite large

Charging13%█▇▆▆▆▆

Doesnt charge

No charge

Not fast charger

Socket/Port/Plug13%██▇▇▆▆

Some cheap sockets

wouldnt fit in the socket

Broken socket

Functionality-Overall7%█▇▅▇██

Poor output wouldn't run properly for kids lights

Don't work

does not work when plug in no output

FAQ

Common Plug Socket questions

Answered from the same tracked data.