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Plug Socket

Maybe

An estimated 0.9% of orders come back. But demand is soft, at -16.2% this quarter, so Plug Socket is a Maybe.

Flapen Score
53
53 / 100
Top 29% of 2,225 DIY & Tools niches · +4 vs the category median of 49
Market size
£634K/yr980K searches / yr
90-day growth
-16.2%search demand this quarter
Competition
46%top-5 click share · 18 brands · 92 sellers

Flapen Score

Plug Socket against its category

The dotted line is the DIY & Tools average. Past it, Plug Socket is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Plug Socket market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Plug Socket 980K times last year and spent an estimated £634K. The top 5 brands take 84% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 6.1% of those searches ended in a purchase.

Shoppers searched for this 980K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -16.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £634K a year.

Searches, last 12 months
980K
Growth, 90 days vs prior 90
-16.2%
Conversion, latest week
6.1%
Market size, estimated
£634Ka year
Peak month
November1.5× the quietest month
Top search term
plug socket136K searches a year

02 · Price

A sale here is worth £10.59.

Listings sell for £10.59 on average, from £2.23 to £38.06. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,500 to 2,000 of them. At £10.59 that is £16K to £21K a year per listing.

Average price
£10.59under the $15 to $100 sweet spot
Price range
£2.23–£38.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
1,500–2,000
Revenue per listing a year
£16K–£21K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

70% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #59 within Electrical. It carries 1,757 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
97%
Out of stock, average day
2.3%
Average rank
#59in Electrical
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,757per listing
Listings tracked
37

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Plug Socket products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.

£0£25K£51K£76K£101K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

92

Est. top-5 brand share

84%

Top 20: 100%

Est. top-5 click share

46%

Top 20: 86%

Open market

13%

  • British General58%
  • Knightsbridge7%
  • NANDEYIBI7%
  • LIDER7%
  • MK6%
  • EVOGES2%
  • Open — no brand owns it (12 brands, 13%)

Demand

Plug Socket search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Plug Socket search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • plug socket136K/yr
  • double socket123K/yr
  • socket90K/yr
  • usb socket71K/yr
  • double socket with usb68K/yr
  • double plug sockets72K/yr
  • sockets48K/yr
  • wall socket40K/yr
  • usb plug socket44K/yr
  • plug sockets39K/yr

Reviews and returns

What reviews say buyers love and hate about Plug Socket

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Charging”
0.9%of orders come back
“Doesnt charge”
A buyer, on “Charging”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Plug Socket questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data