Is plug hole cleaner profitable to sell on Amazon United Kingdom?

The niche generates £74K/yr across 23 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +28.7%. Flapen's verdict: Worth a look (51/100).

How competitive is the plug hole cleaner niche?

13 brands and 122 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in plug hole cleaner?

Top complaints mined from reviews: Functionality-Overall, Smell, Value For Money. The return rate is 0.1%.

When does demand for plug hole cleaner peak?

Demand peaks in Apr–Jul; the busiest month runs 1.8× the quietest.

What does it cost to enter the plug hole cleaner niche?

Listings span £2.41–£10.84; the average listing price is £6.27 (sweet spot $15–$100). The average incumbent carries 1,516 reviews — the moat a new listing must climb.

plug hole cleaner

Worth a look

Shows low returns (0.1%), but prices mostly outside the sweet spot ($2.41–$10.84) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible13.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Growth

Good+28.7%

90-day search growth — must beat 0% to launch

Review moat

Okay1,515.78

avg incumbent reviews — the moat a new listing must climb

Competition

Okay64%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Market size

Bad£74K

£74K/yr · 86K searches

Avg price

Bad£6.27

avg listing price — sweet spot $15–$100

Price range

Bad£2.41–£10.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Out of Stock

According to Flapen's Amazon United Kingdom niche tracking, plug hole cleaner is a £74K/yr Amazon United Kingdom market (86K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Apr–Jul. Verdict: Worth a look — 51/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

plug hole cleaner market data

Units sold / yr: 13K–15K; avg 500–750/product
Revenue / yr: £78K–£94K; units × avg price
Conversion rate: 13.7%
Avg BSR: #54
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 14.7%
Avg brand age: 44 months
Avg seller age: 173 days

Competition & brand share

The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

122

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

64%

Top 20: 97%

Open market

10%

Buster47%
Mr Muscle19%
HG14%
PLUMBO5%
Duzzit3%
Cillit Bang2%
Open — no brand owns it (7 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +28.7% search growth over the last 90 days.

Peak months: Apr, Jul · busiest ÷ quietest = 1.8×

Open Trend

Top plug hole cleaner search terms

drain smell eliminator13K/yr +11.6%15.8% conv.
smelly drain cleaner11K/yr +35.1%9.3% conv.
drain odour eliminator7K/yr +129.7%13.1% conv.
sink freshener6K/yr +33.1%10.1% conv.
drain freshener6K/yr +37.3%12.1% conv.
sink cleaner for smelling sinks4K/yr +157.9%14.0% conv.
sink smell eliminator5K/yr +33.9%14.4% conv.
drain deodoriser5K/yr +18.5%13.1% conv.
drain odour remover8K/yr -33.7%10.8% conv.
drain freshener super strength4K/yr +32.9%14.1% conv.

All search terms

Top plug hole cleaner products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Buster Plughole Clean & Fresh Granules (Eucalyptus) 300g

Buster£3.354.4★657 rev

Mr Muscle Drain Foamer (500 ml) Drain Cleaning Foam to Unblock & Eliminate Odour

Mr Muscle£2.564.4★9,606 rev

HG Drain Odour Remover | Deodorises Bathroom & Kitchen Sinks & Pipes | 0.5kg

HG£8.164.2★1,255 rev

Buster Plughole Sanitiser Gel (Berry) 300ml

Buster£3.744.2★375 rev

Buster Plughole Clean & Fresh Granules (Eucalyptus) Pack of 2 x 300g

Buster£6.474.4★657 rev

Newest

by launch date

Smelly Sink and Drain Cleaner 25 Pack Drain Cleaner Tablets Effervescent Tablets Quickly Eliminates Odors Drains Smell Eliminator for Sewer Toilet and Septic Tank Sink Smell Eliminator

Sugelary£7.1613 rev

1mo ago

Drain Cleaner for Bad Smells Sink Deodorizer 25 Tablets for Kitchen Bathroom Shower and Garbage Disposal Eliminates Bad Odors Grease and Grime Fresh Scent Safe for Pipes and Septic Tanks

JOYAONE£8.2312 rev

1mo ago

Powerful Clog Remover Smelly Sink and Drain Cleaner 25 Pack Drain Cleaner Tablets Effervescent Tablets Quickly Eliminates Odors Drains Smell Eliminator for Sewer Sink Smell Eliminator (25 Pack)

Galitoon£7.6211 rev

2mo ago

Smelly Drain Cleaner Tablets 25 Tablets Sink and Drain Cleaner for Bad Smells Drain Smell Eliminator Quickly for Shower Sewer and Toilet 1 Year Supply (Yellow 25 count (Pack of 1))

Wonshine£8.3513 rev

3mo ago

Smelly Drain Cleaner Tablets 25 Pack Drain Smell Eliminator Fresh Sink Cleaner Powerful Odor Eliminator Effectively Removes Residue Grime and Odors For Kitchen Bathroom Toilet 1 Year Supply

Mallbaola£8.257 rev

4mo ago

What buyers say about plug hole cleaner

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall15%

“Pretty effective product”

Advertised Vs Actual Product14%

“As described”

Smell14%

“Nice fresh scent”

Value For Money14%

“Best price”

Efficiency11%

“Performs very well”

Ease Of Use11%

“Convenient DIY”

Ease Of Cleaning5%

“Cleans pipes yes”

Strength2%

“Very strong”

Durability1%

“Its durable and easy to use”

Functionality-Overall1%

“Product works well”

What buyers complain about

Functionality-Overall26%

“not totally effective”

Smell24%

“- Strong odor”

Value For Money4%

“I debated on this as it was expensive”

Advertised Vs Actual Product4%

“Doesnt do whats it says”

Leak-Proof4%

“Arrived leaking”

Durability4%

“Break easily”

Jamming/Clogging3%

“For years my toilet sink has been clogged”

Quality-Overall3%

“the sanitiser gel in my opinion is not the same quality product”

Size-Overall3%

“Huge bottles”

Instructions/User Manual/Troubleshooting1%

“Flowed the instructions and still nothing”

Top return reasons

Functionality-Overall25%

Leak-Proof20%

Value For Money9%

Smell7%

Eco Friendliness6%

Size-Overall4%

Compatibility-Overall4%