Plug Adapter

Shoppers searched for this 950K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £556K a year.

Searches, last 12 months

950K

Growth, 90 days vs prior 90

-8.2%

Conversion, latest week

7.1%

Market size, estimated

£556Ka year

Peak month

December1.7× the quietest month

Top search term

plug adapter334K searches a year

Listings sell for £8.21 on average, from £2.34 to £17.46. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At £8.21 that is £16K to £21K a year per listing.

Average price

£8.21under the $15 to $100 sweet spot

Price range

£2.34–£17.46

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

60K–80K

Units per listing a year

2,000–2,500

Revenue per listing a year

£16K–£21K

Returns

0.6%of orders · Amazon United Kingdom median 0.6%

87% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #54 within Electrical. It carries 3,370 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

87%

Prime listings

98%

Out of stock, average day

2.4%

Average rank

#54in Electrical

Average rating

4.50 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,370per listing

Listings tracked

45

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

37 months