Plug

Shoppers searched for this 522K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.5% of those searches ended in a purchase. Searches in the last 90 days moved -0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £360K a year.

Searches, last 12 months

522K

Growth, 90 days vs prior 90

-0.4%

Conversion, latest week

10.5%

Market size, estimated

£360Ka year

Peak month

December1.5× the quietest month

Top search term

plug400K searches a year

Listings sell for £6.57 on average, from £2.08 to £10.27. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At £6.57 that is £13K to £16K a year per listing.

Average price

£6.57under the $15 to $100 sweet spot

Price range

£2.08–£10.27

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

50K–60K

Units per listing a year

2,000–2,500

Revenue per listing a year

£13K–£16K

Returns

0.5%of orders · Amazon United Kingdom median 0.6%

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #23 within Electrical. It carries 3,135 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

100%

Out of stock, average day

4.5%

Average rank

#23in Electrical

Average rating

4.49 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,135per listing

Listings tracked

19

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

40 months