Is plug profitable to sell on Amazon United Kingdom?

The niche generates £360K/yr across 19 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -0.4%. Flapen's verdict: Skip it (48/100).

How competitive is the plug niche?

12 brands and 49 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in plug?

Top complaints mined from reviews: Charging, Durability, Socket/Port/Plug. The return rate is 0.5%.

When does demand for plug peak?

Demand peaks in Dec; the busiest month runs 1.5× the quietest.

What does it cost to enter the plug niche?

Listings span £2.08–£10.27; the average listing price is £6.57 (sweet spot $15–$100). The average incumbent carries 3,135 reviews — the moat a new listing must climb.

plug

Skip it

Prices mostly outside the sweet spot ($2.08–$10.27) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Great10.5%

search→purchase rate — share of searches ending in a sale

Market size

Good£360K

£360K/yr · 522K searches

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,135.05

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-0.4%

90-day search growth — must beat 0% to launch

Avg price

Bad£6.57

avg listing price — sweet spot $15–$100

Price range

Bad£2.08–£10.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, plug is a £360K/yr Amazon United Kingdom market (522K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Dec. Verdict: Skip it — 48/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

plug market data

Units sold / yr: 50K–60K; avg 2,000–2,500/product
Revenue / yr: £329K–£394K; units × avg price
Conversion rate: 10.5%
Avg BSR: #23
Page quality: 0%
Prime: 100%
Sponsored: 79%
Out of stock: 4.5%
Avg brand age: 40 months
Avg seller age: 171 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

18%

Double Dragon37%
TEYASI16%
LOVEAI12%
Bediaca6%
Rekavin6%
Aioneus6%
Open — no brand owns it (6 brands, 18%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.4% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.5×

Open Trend

Top plug search terms

plug400K/yr -0.0%8.1% conv.
plugs114K/yr -2.1%7.0% conv.
plug head6K/yr -3.4%9.2% conv.
plug heads uk3K/yr +26.3%10.9% conv.

All search terms

Top plug products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Double Dragon 13 Amp UK 3-Pin Plug | Heavy-Duty Rewireable Electrical Plug | Durable & Safe PC Flame Retardant Material | BS1363 & BSI Certified | Cord Grip for Secure Wiring (Pack of 2 Black)

Double Dragon£3.584.6★1,132 rev

USB Plug UK USB Charger Plugs Adaptor UK 5W Phone Plugs with USB Port Compact Mains Charge Head with Smart IC 5V 1AMP Charging Compatible with iPhone 13 12 11 SE XS XR X 8 7 6 5 iPad Watch 2Pack

TEYASI£6.694.4★940 rev

Bediaca USB C Fast Charger Plug Dual Port Micro USB Plug Type C Wall Power UK Compatible with iPhone 17/16/15/15 Pro Max 14/14 Pro/14 Pro Max/13/13 Pro/13 Pro Max/12/12 Pro Max/11 Pro/iPad

Bediaca£6.514.3★458 rev

USB C Plug Fast Charge 2PACK Type C Plug USBC Charger UK i Phone Fast Charging for iPhone Apple 17/17 Air/17 Pro Max/16e/16/16 Pro/15/14/13/12/11/X/XR/XS/8/7/6/5/SE/iPad Pro

LOVEAI£10.274.3★2,227 rev

USB C Plug Fast Charge 40W 4-Port Multi USB Charger Plug UK Dual Port PD Power Adapter +QC Wall plug Multiport Mains Type C Charging Plug for iPhone 17 16 15 14 13 12 11 Pro Max XS XR 8 Samsung Pad

Aioneus£7.904.5★6,973 rev

Newest

by launch date

USB Plug UK USB Charger Plugs Adaptor UK 5W Phone Plugs with USB Port Compact Mains Charge Head with Smart IC 5V 1AMP Charging Compatible with iPhone 13 12 11 SE XS XR X 8 7 6 5 iPad Watch 2Pack

TEYASI£6.69940 rev

8mo ago

USB Plug 4Pack USB Plug UK Adaptor Phone Charger Mains Charge Single Port Wall Plugs Adapter 3 PIN 5V 1AMP Charging for iPhone Apple 16 15 14 13 12 11 XS XR X 8 7 6 iPad Pro Samsung Andorid Mobile

Rekavin£9.121,314 rev

11mo ago

Bediaca USB C Fast Charger Plug Dual Port Micro USB Plug Type C Wall Power UK Compatible with iPhone 17/16/15/15 Pro Max 14/14 Pro/14 Pro Max/13/13 Pro/13 Pro Max/12/12 Pro Max/11 Pro/iPad

Bediaca£6.51458 rev

1y ago

Double Dragon 13 Amp UK 3-Pin Plug | Heavy-Duty Rewireable Electrical Plug | Durable & Safe PC Flame Retardant Material | BS1363 & BSI Certified | Cord Grip for Secure Wiring (Pack of 2 Black)

Double Dragon£3.581,132 rev

1y ago

Double Dragon 13 Amp UK 3-Pin Plug | Heavy-Duty Rewireable Electrical Plug | Durable & Safe PC Flame Retardant Material | BS1363 & BSI Certified | Cord Grip for Secure Wiring (Pack of 6 Black)

Double Dragon£6.451,132 rev

1y ago

What buyers say about plug

What buyers praise and complain about, mined from review topics.

What buyers love

Charging28%

“Fast Charge”

Quality-Overall17%

“Great product as described”

Advertised Vs Actual Product16%

“As advertised”

Value For Money12%

“Great buy”

Socket/Port/Plug10%

“Quality plug”

Ease Of Use4%

“Ease of use”

Portability2%

“Perfect for traveling”

Strength1%

“Sturdy and easy to install”

Compatibility-Overall1%

“Very good very compatible”

Size-Overall1%

“Fits perfectly”

What buyers complain about

Charging36%

“Not fast charger”

Durability11%

“Broke very quickly”

Socket/Port/Plug10%

“doesnt fit the socket properly”

Heating7%

“Gets hot”

Quality-Overall7%

“Bad quality”

Functionality-Overall5%

“barely works on my switch”

Size-Overall3%

“Larger than expected”

Advertised Vs Actual Product3%

“False advertisement”

Value For Money2%

“A bit expensive”

Noise Level2%

“Noisy”

Top return reasons

Charging41%

Socket/Port/Plug15%

Functionality-Overall11%

Compatibility-Overall5%

Heating5%

Size-Overall5%

Defective Material/Parts4%

Quality-Overall2%

Advertised Vs Actual Product2%

Connectivity-Overall2%

Common questions

Is plug profitable to sell on Amazon United Kingdom?: The niche generates £360K/yr across 19 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -0.4%. Flapen's verdict: Skip it (48/100).
How competitive is the plug niche?: 12 brands and 49 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in plug?: Top complaints mined from reviews: Charging, Durability, Socket/Port/Plug. The return rate is 0.5%.
When does demand for plug peak?: Demand peaks in Dec; the busiest month runs 1.5× the quietest.
What does it cost to enter the plug niche?: Listings span £2.08–£10.27; the average listing price is £6.57 (sweet spot $15–$100). The average incumbent carries 3,135 reviews — the moat a new listing must climb.

plug

plug market data

Competition & brand share

Demand & seasonality

Top plug search terms

Top plug products on Amazon

Top sellers

Newest

Trending

What buyers say about plug

What buyers love

What buyers complain about

Top return reasons

Common questions

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