Plinth Heaters for Kitchens
FailDemand is soft, at -48.7% this quarter, so Plinth Heaters for Kitchens is a Fail.
- Flapen Score
- 38 / 100Ranks 1,956 of 2,225 DIY & Tools niches · −11 vs the category median of 4938
- Market size
- £164K/yr54K searches / yr
- 90-day growth
- -48.7%search demand this quarter
- Competition
- 60%top-5 click share · 8 brands · 13 sellers
Flapen Score
Plinth Heaters for Kitchens against its category
The dotted line is the DIY & Tools average. Past it, Plinth Heaters for Kitchens is stronger. Inside it, weaker.
Market
The Plinth Heaters for Kitchens market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Plinth Heaters for Kitchens 54K times last year and spent an estimated £164K. The top 5 brands take 91% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 38 out of 100, a Fail.
01 · Demand
2.9% of searches ended in a purchase last week.
Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -48.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £164K a year.
- Searches, last 12 months
- 54K
- Growth, 90 days vs prior 90
- -48.7%
- Conversion, latest week
- 2.9%
- Market size, estimated
- £164Ka year
- Peak month
- January5.7× the quietest month
- Top search term
- plinth heater31K searches a year
02 · Price
A sale here is worth £104.62.
Listings sell for £104.62 on average, from £45.36 to £188.40. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £104.62 that is £0 to £10K a year per listing.
- Average price
- £104.62above the $15 to $100 sweet spot
- Price range
- £45.36–£188.40
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£10K
- Returns
- 3.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
61% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #601 within Plumbing. It carries 201 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 61%
- Prime listings
- 67%
- Out of stock, average day
- 2.8%
- Average rank
- #601in Plumbing
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 201per listing
- Listings tracked
- 18
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 69 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 69 months
Products
Top Plinth Heaters for Kitchens products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
SIA PLH1 2kW Stainless Steel Slimline Electric Kitchen Plinth Heater
- Price
- £45.84
- Rating
- 4.6/5
- Reviews
- 370
- Age
- 6y ago

SIA PLH2 2kW Black Slimline Electric Built-in Kitchen Plinth Space Heater
- Price
- £45.36
- Rating
- 4.3/5
- Reviews
- 208
- Age
- 5y ago

SIA PLH3 2kW White Slimline Electric Built-in Kitchen Plinth Space Heater
- Price
- £46.11
- Rating
- 4.5/5
- Reviews
- 212
- Age
- 5y ago

Bidex Diamond 1.9kw Electric Kitchen Plinth Heater + Timer Black Grille
- Price
- £84.33
- Rating
- 4.2/5
- Reviews
- 486
- Age
- 11y ago

TCP Plinth 2kW Stainless Steel Fan Heater Kickboard Heater for Under Kitchen Cabinets Space-Saving 2000W Heating with Programmable RF Thermostat & 7-Day Timer Silver
- Price
- £69.28
- Rating
- 4.2/5
- Reviews
- 33
- Age
- 1y ago
Trending
90-day click momentum
Thermix KPH-1800 Classic - Kitchen Plinth Heater - Central Heating - Hydronic - 1.8Kw (White)
- Price
- £173.10
- Rating
- 4.3/5
- Reviews
- 72
- Age
- 8y ago

DeXpro Plinth Fan Heater 2kW | 3 Settings with Remote Control | Stainless Steel
- Price
- £64.94
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago

Smiths 2kW Electric Kitchen Plinth Heater SS2EW with Brushed Steel Effect Grille - Room size upto 29 cubic metres - 5 Years Parts & Labour Warranty
- Price
- £188.40
- Rating
- 4.6/5
- Reviews
- 116
- Age
- 12y ago

SIA PLH3 2kW White Slimline Electric Built-in Kitchen Plinth Space Heater
- Price
- £46.11
- Rating
- 4.5/5
- Reviews
- 212
- Age
- 5y ago

Bidex Diamond 500 Central Heating Kitchen Plinth Heater - Steel Grille
- Price
- £114.20
- Rating
- 4.2/5
- Reviews
- 260
- Age
- 12y ago
Newest
by launch date
TCP Plinth 2kW Stainless Steel Fan Heater Kickboard Heater for Under Kitchen Cabinets Space-Saving 2000W Heating with Programmable RF Thermostat & 7-Day Timer Silver
- Price
- £69.28
- Rating
- 4.2/5
- Reviews
- 33
- Age
- 1y ago

DeXpro Plinth Fan Heater 2kW | 3 Settings with Remote Control | Stainless Steel
- Price
- £64.94
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago

Bidex Diamond 900 Central Heating Kitchen Plinth Heater - Black Grille
- Price
- £127.63
- Rating
- 4.2/5
- Reviews
- 179
- Age
- 3y ago

SIA PLH2 2kW Black Slimline Electric Built-in Kitchen Plinth Space Heater
- Price
- £45.36
- Rating
- 4.3/5
- Reviews
- 208
- Age
- 5y ago

SIA PLH3 2kW White Slimline Electric Built-in Kitchen Plinth Space Heater
- Price
- £46.11
- Rating
- 4.5/5
- Reviews
- 212
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 falling
Sellers
13
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
60%
Top 20: 100%
Open market
5%
- SIA45%
- Bidex29%
- TCP7%
- Thermix6%
- SMITHS4%
- Dexpro4%
- Open — no brand owns it (2 brands, 5%)
Demand
Plinth Heaters for Kitchens search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 5.7×
Search terms
Top Plinth Heaters for Kitchens search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- plinth heater31K/yr
- plinth heaters for kitchens14K/yr
- electric plinth heater5K/yr
- kitchen plinth heater4K/yr
Reviews and returns
What reviews say buyers love and hate about Plinth Heaters for Kitchens
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
No UK ELECTRICAL CERTIFICATION
This product does not have Uk certification
Quality product apart from the thermostat, you have to take one part of it apart, and when putting back in broke the switch, very flimsy and so minute that I could not repair it
Get something better
Seconed heater that's broke down
smell of burning
Love
it worked great in summer mode then when I turned the central heating on
Amazing heater
Heaters
Very good and price is very reasonable
Value for money
Good value for money
Exactly as described
it was exactly what we needed
Did what I wanted it do do
Well constructed good and quality
Seems a super product
All in all good product
Very easy to install
Excellent Value for money Plinth Radiator easy to install
Installation was straightforward enough, no surprises and the hose attachments provided are of a decent length to allow it to be installed and still be pulled forward for inspection and other work, which I appreciated
Return
3.7% Return rate 43% Fixable by listing
Seconed heater that's broke down
Keep looking
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Best Flapen score
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FAQ
Common Plinth Heaters for Kitchens questions
Answered from the same tracked data.








