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Plinth Heaters for Kitchens

Fail

Demand is soft, at -48.7% this quarter, so Plinth Heaters for Kitchens is a Fail.

Flapen Score
38
38 / 100
Ranks 1,956 of 2,225 DIY & Tools niches · −11 vs the category median of 49
Market size
£164K/yr54K searches / yr
90-day growth
-48.7%search demand this quarter
Competition
60%top-5 click share · 8 brands · 13 sellers

Flapen Score

Plinth Heaters for Kitchens against its category

The dotted line is the DIY & Tools average. Past it, Plinth Heaters for Kitchens is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Plinth Heaters for Kitchens market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Plinth Heaters for Kitchens 54K times last year and spent an estimated £164K. The top 5 brands take 91% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -48.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £164K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
-48.7%
Conversion, latest week
2.9%
Market size, estimated
£164Ka year
Peak month
January5.7× the quietest month
Top search term
plinth heater31K searches a year

02 · Price

A sale here is worth £104.62.

Listings sell for £104.62 on average, from £45.36 to £188.40. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £104.62 that is £0 to £10K a year per listing.

Average price
£104.62above the $15 to $100 sweet spot
Price range
£45.36–£188.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£10K
Returns
3.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

61% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #601 within Plumbing. It carries 201 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
61%
Prime listings
67%
Out of stock, average day
2.8%
Average rank
#601in Plumbing
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
201per listing
Listings tracked
18

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Plinth Heaters for Kitchens products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£13K£20K£26K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

13

Est. top-5 brand share

91%

Top 20: 100%

Est. top-5 click share

60%

Top 20: 100%

Open market

5%

  • SIA45%
  • Bidex29%
  • TCP7%
  • Thermix6%
  • SMITHS4%
  • Dexpro4%
  • Open — no brand owns it (2 brands, 5%)

Demand

Plinth Heaters for Kitchens search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 5.7×

Search terms

Top Plinth Heaters for Kitchens search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • plinth heater31K/yr
  • plinth heaters for kitchens14K/yr
  • electric plinth heater5K/yr
  • kitchen plinth heater4K/yr

Reviews and returns

What reviews say buyers love and hate about Plinth Heaters for Kitchens

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Heating”
33%of negative reviews mention “Certifications”
3.7%of orders come back
“No UK ELECTRICAL CERTIFICATION”
A buyer, on “Certifications”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Plinth Heaters for Kitchens questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data