Pliers
Pliers shows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Is Pliers profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Pliers is a £699K/yr Amazon United Kingdom market (679K searches/yr). The top 5 brands hold 60% of demand. Verdict: Worth a look — 62/100.
Pliers: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -13.0% over the last 90 days and 9.1% of searches end in a purchase.
£699K
revenue / yr
Who owns the niche?
The top 5 brands hold 60% of demand, so 40% of the market is open.
40%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 40 products
Top Pliers products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Draper Redline 160mm Combination Pliers | Soft Grip Hand Tools Kit | Carbon Steel Tempered Tool | Hardened Jaws & Cutting Edges | 67925
- Price
- £5.65
- Rating
- 4.6/5
- Reviews
- 1,833
- Age
- 10y ago
Aoyfuwell 3 Pcs Pliers Set Pliers Tools Plier Set Grip Hand Tools Kit Long Nose & Diagonal Cutting & Side Cutters Set Combination Wire Cutters Electrical Plier for DIY Repair
- Price
- £8.07
- Rating
- 4.0/5
- Reviews
- 121
- Age
- 1y ago
SHALL 3-Piece Pliers Set 160mm Long Nose Pliers 160mm Diagonal Cutter Plier 180mm Combination Plier with Soft Grip - for DIY Home & Mechanical Repairs
- Price
- £9.70
- Rating
- 4.5/5
- Reviews
- 271
- Age
- 1y ago
Draper Redline 3 Piece 160mm Plier Set | Soft Grip Hand Tools Kit | Carbon Steel Long Nose Pliers | Combination & Diagonal Side Cutters | Hardened Jaws & Cutting Edges | 68001
- Price
- £10.51
- Rating
- 4.6/5
- Reviews
- 2,629
- Age
- 10y ago
INGCO 7Pcs High Leverage Pliers Set Locking Pliers Set Roll Up Pouch Included COS23036
- Price
- £31.20
- Rating
- 4.8/5
- Reviews
- 100
- Age
- 2y ago
Trending
90-day click momentum
ZBXSNK 3-Piece 8 Pliers Set Heavy-Duty Pliers Tool Set Includes Diagonal Cutting Combination & Long Nose Cr-V Steel Electrical Plier Set for DIY Household Repair
- Price
- £10.07
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 6mo ago
Aoyfuwell 3 Pcs Pliers Set Pliers Tools Soft-Grip Hand Tool Set 6 Long Nose 6 Diagonal Cutting 6 Combination.Wire Cutters Multi-Functional Tool for Home DIY Repairs
- Price
- £8.48
- Rating
- 4.8/5
- Reviews
- 11
- Age
- 7mo ago
Siegen by Sealey Comfort Grip Pliers Set 4pc - S01298
- Price
- £20.15
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 11mo ago
Amtech - 150mm (6in) Pro Combination Pliers Drop Forged Satin Finish Cushion Grip
- Price
- £4.76
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 15y ago
3 Pcs Plier Sets Heavy-duty Pliers Set Professional Electrical Pliers Tool Set Long Nose & Diagonal Cutting & Side Electrical Cutters Snips DIY Tools Grips Tools combination Plier for DIY Repair
- Price
- £6.74
- Rating
- 4.0/5
- Reviews
- 20
- Age
- 8mo ago
Newest
by launch dateZBXSNK 3-Piece 8 Pliers Set Heavy-Duty Pliers Tool Set Includes Diagonal Cutting Combination & Long Nose Cr-V Steel Electrical Plier Set for DIY Household Repair
- Price
- £10.07
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 6mo ago
Aoyfuwell 3 Pcs Pliers Set Pliers Tools Soft-Grip Hand Tool Set 6 Long Nose 6 Diagonal Cutting 6 Combination.Wire Cutters Multi-Functional Tool for Home DIY Repairs
- Price
- £8.48
- Rating
- 4.8/5
- Reviews
- 11
- Age
- 7mo ago
3 Pcs Plier Sets Heavy-duty Pliers Set Professional Electrical Pliers Tool Set Long Nose & Diagonal Cutting & Side Electrical Cutters Snips DIY Tools Grips Tools combination Plier for DIY Repair
- Price
- £6.74
- Rating
- 4.0/5
- Reviews
- 20
- Age
- 8mo ago
Siegen by Sealey Comfort Grip Pliers Set 4pc - S01298
- Price
- £20.15
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 11mo ago
SHALL 3-Piece Pliers Set 160mm Long Nose Pliers 160mm Diagonal Cutter Plier 180mm Combination Plier with Soft Grip - for DIY Home & Mechanical Repairs
- Price
- £9.70
- Rating
- 4.5/5
- Reviews
- 271
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (40% combined) — an open shelf where new products get seen.
Brands
26 falling
Sellers
110
Top-5 brand share
60%
Top 20: 95%
Top-5 click share
40%
Top 20: 81%
Open market
34%
- Draper19%
- WORKPRO14%
- Aoyfuwell9%
- Shall9%
- Amtech8%
- Ingco6%
Pliers demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top Pliers search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- pliers335K/yr
- pliers set183K/yr
- plier set34K/yr
- pliers tools15K/yr
- plyers20K/yr
- plier17K/yr
- pliers tool set36K/yr
- combination pliers11K/yr
- plier sets10K/yr
- pilers5K/yr
What reviews say buyers love and hate about Pliers
What buyers mention most, as a share of all reviews.
What buyers love
88% of reviews“Great quality tools”
“Fair price”
“As advertised”
“Strong as well”
“Handy”
What buyers complain about
76% of reviews“Extremely poor quality”
“the handles are longer”
“Broke when used not happy”
“Arrived rusty out of the box”
“they were so dirty it was hard to tell”
Pliers return rate & reasons
Why buyers send it back, as a share of all return requests.
0.6%
Return rate
42%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Pliers questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
