Pliers

Shoppers searched for this 679K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £699K a year.

Searches, last 12 months

679K

Growth, 90 days vs prior 90

-13.0%

Conversion, latest week

9.1%

Market size, estimated

£699Ka year

Peak month

November1.3× the quietest month

Top search term

pliers335K searches a year

Listings sell for £11.35 on average, from £2.66 to £31.20. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,250 to 1,500 of them. At £11.35 that is £14K to £17K a year per listing.

Average price

£11.35under the $15 to $100 sweet spot

Price range

£2.66–£31.20

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

50K–60K

Units per listing a year

1,250–1,500

Revenue per listing a year

£14K–£17K

Returns

0.6%of orders · Amazon United Kingdom median 0.6%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #38 within Hand Tools. It carries 675 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

4.7%

Average rank

#38in Hand Tools

Average rating

4.51 starsAmazon United Kingdom average 4.36 stars

Average reviews

675per listing

Listings tracked

40

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

1Amazon's first-year sales bar

Average brand age

51 months