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Plastering Trowel

Fail

Demand is soft, at -22.2% this quarter, so Plastering Trowel is a Fail.

Flapen Score
46
46 / 100
Ranks 1,352 of 2,225 DIY & Tools niches · −3 vs the category median of 49
Market size
£170K/yr137K searches / yr
90-day growth
-22.2%search demand this quarter
Competition
74%top-5 click share · 10 brands · 55 sellers

Flapen Score

Plastering Trowel against its category

The dotted line is the DIY & Tools average. Past it, Plastering Trowel is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Plastering Trowel market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Plastering Trowel 137K times last year and spent an estimated £170K. The top 5 brands take 90% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

8.9% of searches ended in a purchase last week.

Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.9% of those searches ended in a purchase. Searches in the last 90 days moved -22.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £170K a year.

Searches, last 12 months
137K
Growth, 90 days vs prior 90
-22.2%
Conversion, latest week
8.9%
Market size, estimated
£170Ka year
Peak month
November1.5× the quietest month
Top search term
plastering trowel72K searches a year

02 · Price

A sale here is worth £14.04.

Listings sell for £14.04 on average, from £4.72 to £47.72. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £14.04 that is £4K to £7K a year per listing.

Average price
£14.04under the $15 to $100 sweet spot
Price range
£4.72–£47.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£4K–£7K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #78 within Electrical. It carries 728 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
100%
Out of stock, average day
2.1%
Average rank
#78in Electrical
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
728per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Plastering Trowel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£17K£34K£51K£68K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

55

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

7%

  • Draper30%
  • Amtech28%
  • OX Tools20%
  • Rolson7%
  • Hilka5%
  • CCA3%
  • Open — no brand owns it (4 brands, 7%)

Demand

Plastering Trowel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Plastering Trowel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • plastering trowel72K/yr
  • plaster trowel15K/yr
  • plasterers trowel12K/yr
  • finishing trowel10K/yr
  • plastering trowels8K/yr
  • finishing trowels6K/yr
  • trowel plastering5K/yr
  • plastering trowel set6K/yr
  • plaster float3K/yr

Reviews and returns

What reviews say buyers love and hate about Plastering Trowel

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall53%−0.22

Poor quality control

Cheep quality only had this a short while

Poor quality

Rusts/Corrodes13%−0.05

Gone rusty after 1 use

its rusting already

Will rust

Strength7%+0.16

Bent corner

Product Condition7%−0.03

Clearly used before and repackaged

Durability7%−0.04

Broke after two days of use weak do not buy

Didnt last 2 days without breaking

Love

Quality-Overall23%−0.22

Decent tool

Good quality tool

Decent quality

Value For Money22%+1.41

Great tools for the cost of them

Good value

Excellent value for money

Ease Of Use16%+1.06

Easy to use

was good to use straight away

Easy to work with

Advertised Vs Actual Product13%+1.08

It does the job

As described

Exactly what I wanted

Strength6%+0.16

Sturdy

Nice little sturdy trowel

Great item sturdy

Return

0.9% Return rate 44% Fixable by listing

Size-Overall30%▃▃▇▅█▇
Rusts/Corrodes13%█▃▂▂▂▁

Gone rusty after 1 use

its rusting already

Will rust

Defective Material/Parts10%▁█▅▁▃▂
Quality-Overall6%▁█▇▁▁▆

Poor quality control

Cheep quality only had this a short while

Poor quality

Advertised Vs Actual Product5%▁▁▁▆█▁

FAQ

Common Plastering Trowel questions

Answered from the same tracked data.