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Plastering Hawk

Maybe

Returns run at only 1.1% of orders. But shoppers spend only $63K a year here, so Plastering Hawk is a Maybe.

Flapen Score
51
51 / 100
Top 38% of 2,225 DIY & Tools niches · +2 vs the category median of 49
Market size
£63K/yr71K searches / yr
90-day growth
-18.1%search demand this quarter
Competition
64%top-5 click share · 14 brands · 41 sellers

Flapen Score

Plastering Hawk against its category

The dotted line is the DIY & Tools average. Past it, Plastering Hawk is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Plastering Hawk market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Plastering Hawk 71K times last year and spent an estimated £63K. The top 5 brands take 64% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

6.6% of searches ended in a purchase last week.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -18.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
-18.1%
Conversion, latest week
6.6%
Market size, estimated
£63Ka year
Peak month
February1.5× the quietest month
Top search term
hawk25K searches a year

02 · Price

A sale here is worth £13.55.

Listings sell for £13.55 on average, from £6.03 to £33.28. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £13.55 that is £1K to £3K a year per listing.

Average price
£13.55under the $15 to $100 sweet spot
Price range
£6.03–£33.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #275 within Hand Tools. It carries 214 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
87%
Out of stock, average day
1.1%
Average rank
#275in Hand Tools
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
214per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Plastering Hawk products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£13K£19K£25K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

41

Top-5 brand share

64%

Top 20: 93%

Top-5 click share

64%

Top 20: 100%

Open market

29%

  • Nicear29%
  • Hilka10%
  • Faithfull10%
  • QOTSTEOS9%
  • --7%
  • AOZBZ6%

Demand

Plastering Hawk search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Plastering Hawk search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hawk25K/yr
  • plastering hawk26K/yr
  • plasterers hawk14K/yr
  • plaster hawk5K/yr

Reviews and returns

What reviews say buyers love and hate about Plastering Hawk

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall28%+1.04

Not the best

Poor quality

Not the best quality

Mechanism Issues11%−0.10

There was no bolt for securing the handle to the plaster board

Durability11%−0.07

Broke apart within 24 hours

Unfortunately, this did not last very long

Lasted 2 days tied as instructed but has blown away

Value For Money11%+1.24

Not cheap

Not really value for money

Size-Overall11%−0.04

Small hands

Love

Quality-Overall33%+1.04

Brilliant bit of kit

Well made tool

Good quality

Value For Money19%+1.24

Great tools for the cost of them

Excellent value for money

good price

Strength7%+0.89

Sturdy

Its sturdy and well made, its good that the handle can be removed too for lower bricks close to the floor

Ease Of Use7%−0.12

Usable

Makes the job much quicker so i bought another to rope son in the help me

Smell5%+0.58

Perfect for beginners and smell jobs

Return

1.1% Return rate 57% Fixable by listing

Size-Overall49%▆▅▅█▇▆

Small hands

Functionality-Overall9%▁▁█▄▅▁
Rusts/Corrodes8%█▄▂▂▂▁

must have left the trowels damp as they rusted overnight

Defective Material/Parts7%▁▁█▁█▃
Durability7%▁▁▁▁▂█

Broke apart within 24 hours

Unfortunately, this did not last very long

Lasted 2 days tied as instructed but has blown away

FAQ

Common Plastering Hawk questions

Answered from the same tracked data.