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Plasterboard Rawl Plugs

Fail

Prices span $2.20–$7.41, mostly outside the sweet spot, so Plasterboard Rawl Plugs is a Fail.

Flapen Score
41
41 / 100
Ranks 1,774 of 2,225 DIY & Tools niches · −8 vs the category median of 49
Market size
£122K/yr263K searches / yr
90-day growth
-27.5%search demand this quarter
Competition
70%top-5 click share · 10 brands · 45 sellers

Flapen Score

Plasterboard Rawl Plugs against its category

The dotted line is the DIY & Tools average. Past it, Plasterboard Rawl Plugs is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Plasterboard Rawl Plugs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Plasterboard Rawl Plugs 263K times last year and spent an estimated £122K. The top 5 brands take 84% of clicks. Demand peaks in Jan. Flapen scores it 41 out of 100, a Fail.

01 · Demand

9.3% of searches ended in a purchase last week.

Shoppers searched for this 263K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -27.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £122K a year.

Searches, last 12 months
263K
Growth, 90 days vs prior 90
-27.5%
Conversion, latest week
9.3%
Market size, estimated
£122Ka year
Peak month
January1.8× the quietest month
Top search term
plasterboard wall plug123K searches a year

02 · Price

A sale here is worth £4.99.

Listings sell for £4.99 on average, from £2.20 to £7.41. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,000 to 2,500 of them. At £4.99 that is £10K to £12K a year per listing.

Average price
£4.99under the $15 to $100 sweet spot
Price range
£2.20–£7.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
2,000–2,500
Revenue per listing a year
£10K–£12K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #49 within Nails, Screws & Fasteners. It carries 1,890 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#49in Nails, Screws & Fasteners
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,890per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Plasterboard Rawl Plugs products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

£0£12K£24K£37K£49K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

45

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

12%

  • PLASPLUGS54%
  • fischer9%
  • Lemiyoo8%
  • SCREWBOX7%
  • UKDeals Direct5%
  • PEAPIN4%
  • Open — no brand owns it (4 brands, 12%)

Demand

Plasterboard Rawl Plugs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.8×

Search terms

Top Plasterboard Rawl Plugs search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • plasterboard wall plug123K/yr
  • wall plugs for plasterboard24K/yr
  • plaster board wall plug20K/yr
  • plasterboard plugs16K/yr
  • raw plugs for plasterboard15K/yr
  • plasterboard rawl plugs12K/yr
  • plasterboard wall plugs12K/yr
  • rawl plugs for plasterboard14K/yr
  • plasplugs8K/yr
  • drywall plugs5K/yr

Reviews and returns

What reviews say buyers love and hate about Plasterboard Rawl Plugs

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall20%−0.02

Cheap

Rubbish

Bad quality

Mounting11%−0.06

Not fit for purpose screw does not reach end of plug

Useless the end broke off the fixing so the screw would not screw in

Screws breaking

Strength11%+0.15

they are really flimsy

Unfortunately the plugs were quite fragile

These are very weak

Durability8%−0.06

8 out of 10 just broke

it snapped in half

Not very durable

Value For Money7%+0.45

Not cheap and useless like some others

Poor value even if they were free

abit overpriced

Love

Quality-Overall20%−0.02

Great product Great value Great customer service

Excellent product

Good strong,quality plugs,easy to use,plus accompanying screws are good quality too

Ease Of Use14%+1.34

Easy to use

Very handy

They go in very easy

Strength12%+0.15

Very strong

Fantastic, easy to use and a sturdy support

and solid as a rock

Socket/Port/Plug11%+0.97

Overall, a dependable and versatile plug thats well worth using over budget alternatives

Good wall plugs

really great plugs

Advertised Vs Actual Product10%+0.88

Brilliant,works as it should

Did the job perfectly

As described

Return

0.5% Return rate 45% Fixable by listing

Size-Overall36%██▇▇▆█

Not fit for purpose

Too oversized for purpose

Completely unfit for purpose

Functionality-Overall9%▄▇▆▄█▇

Dont work

so not work at all

These dont work

Quality-Overall8%▃▂▃▃█▂

Cheap

Rubbish

Bad quality

Compatibility-Overall7%█▆▃▆▄▁
Defective Material/Parts7%▃▄█▆▄▅

FAQ

Common Plasterboard Rawl Plugs questions

Answered from the same tracked data.