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Plasterboard Rawl Plugs

Fail

Prices span $2.20–$7.41, mostly outside the sweet spot, so Plasterboard Rawl Plugs is a Fail.

Flapen Score
41
41 / 100
Ranks 1,774 of 2,225 DIY & Tools niches · −8 vs the category median of 49
Market size
£122K/yr263K searches / yr
90-day growth
-27.5%search demand this quarter
Competition
70%top-5 click share · 10 brands · 45 sellers

Flapen Score

Plasterboard Rawl Plugs against its category

The dotted line is the DIY & Tools average. Past it, Plasterboard Rawl Plugs is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Plasterboard Rawl Plugs market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Plasterboard Rawl Plugs 263K times last year and spent an estimated £122K. The top 5 brands take 84% of clicks. Demand peaks in Jan. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 9.3% of those searches ended in a purchase.

Shoppers searched for this 263K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -27.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £122K a year.

Searches, last 12 months
263K
Growth, 90 days vs prior 90
-27.5%
Conversion, latest week
9.3%
Market size, estimated
£122Ka year
Peak month
January1.8× the quietest month
Top search term
plasterboard wall plug123K searches a year

02 · Price

A sale here is worth £4.99.

Listings sell for £4.99 on average, from £2.20 to £7.41. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,000 to 2,500 of them. At £4.99 that is £10K to £12K a year per listing.

Average price
£4.99under the $15 to $100 sweet spot
Price range
£2.20–£7.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
2,000–2,500
Revenue per listing a year
£10K–£12K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #49 within Nails, Screws & Fasteners. It carries 1,890 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#49in Nails, Screws & Fasteners
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,890per listing
Listings tracked
14

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Plasterboard Rawl Plugs products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 70% of clicks. Leaders hold, but buyers still shop past them.

£0£12K£24K£37K£49K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

45

Est. top-5 brand share

84%

Top 20: 100%

Est. top-5 click share

70%

Top 20: 100%

Open market

12%

  • PLASPLUGS54%
  • fischer9%
  • Lemiyoo8%
  • SCREWBOX7%
  • UKDeals Direct5%
  • PEAPIN4%
  • Open — no brand owns it (4 brands, 12%)

Demand

Plasterboard Rawl Plugs search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.8×

Search terms

Top Plasterboard Rawl Plugs search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • plasterboard wall plug123K/yr
  • wall plugs for plasterboard24K/yr
  • plaster board wall plug20K/yr
  • plasterboard plugs16K/yr
  • raw plugs for plasterboard15K/yr
  • plasterboard rawl plugs12K/yr
  • plasterboard wall plugs12K/yr
  • rawl plugs for plasterboard14K/yr
  • plasplugs8K/yr
  • drywall plugs5K/yr

Reviews and returns

What reviews say buyers love and hate about Plasterboard Rawl Plugs

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Quality-Overall”
0.5%of orders come back
“Cheap”
A buyer, on “Quality-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Plasterboard Rawl Plugs questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data