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Plasterboard Adhesive

Fail

The top 5 products take 100% of clicks, so Plasterboard Adhesive is a Fail.

Flapen Score
38
38 / 100
Ranks 1,956 of 2,225 DIY & Tools niches · −11 vs the category median of 49
Market size
£108K/yr81K searches / yr
90-day growth
-5.8%search demand this quarter
Competition
100%top-5 click share · 2 brands · 52 sellers

Flapen Score

Plasterboard Adhesive against its category

The dotted line is the DIY & Tools average. Past it, Plasterboard Adhesive is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Plasterboard Adhesive market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Plasterboard Adhesive 81K times last year and spent an estimated £108K. All 2 brands take every click. Flapen scores it 38 out of 100, a Fail.

01 · Demand

13.6% of searches ended in a purchase last week.

Shoppers searched for this 81K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.6% of those searches ended in a purchase. Searches in the last 90 days moved -5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £108K a year.

Searches, last 12 months
81K
Growth, 90 days vs prior 90
-5.8%
Conversion, latest week
13.6%
Market size, estimated
£108Ka year
Peak month
November1.7× the quietest month
Top search term
gap filler25K searches a year

02 · Price

A sale here is worth £9.74.

Listings sell for £9.74 on average, from £2.88 to £26.76. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 2,000 to 2,500 of them. At £9.74 that is £19K to £24K a year per listing.

Average price
£9.74under the $15 to $100 sweet spot
Price range
£2.88–£26.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
2,000–2,500
Revenue per listing a year
£19K–£24K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #79 within Adhesives & Sealers. It carries 2,531 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
75%
Out of stock, average day
0.0%
Average rank
#79in Adhesives & Sealers
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,531per listing
Listings tracked
4

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Plasterboard Adhesive products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£22K£43K£65K£86K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

52

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • EVO-STIK95%
  • GORILLA5%
  • Open — no brand owns it (0%)

Demand

Plasterboard Adhesive search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Plasterboard Adhesive search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gap filler25K/yr
  • gripfill17K/yr
  • gripfill grab adhesive13K/yr
  • grip fill7K/yr
  • grip filling adhesive6K/yr
  • skirting board filler4K/yr
  • skirting board gap filler4K/yr
  • gripfill adhesive2K/yr
  • skirting board floor gap filler3K/yr

Reviews and returns

What reviews say buyers love and hate about Plasterboard Adhesive

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness25%+1.52

Sticky

and doesn't stick anything

Not contact adhesive

Functionality-Overall12%−0.16

Just doesn't work

DOSE NOT WORK DONT WAIST YOUR MONEY

Does not work at all

Size-Overall11%−0.08

Will not fit into mastic gun sold here as too long

I wonder who the bright spark was who decided that it would be a good idea to make these longer so that they do not fit a standard sealant gun

Long tube

Grip11%

Ok not as it said though it didnt grip straight away

No grip

Zero grip on coving

Spray/Flow8%−0.11

Useless the nozzle is fixed with no end cap

Unable to make it flow

Love

Adhesion/Stickiness34%+1.52

Very strong adhesion

Great sticks almost anything

Great bonding adhesive

Advertised Vs Actual Product11%+0.58

Does the job

Does the job as described

as expected

Quality-Overall10%+0.99

Excellent product

Great product does what it says

Quality thanks

Grip9%

Great and easier than the green gripfill for indoor use

Excellent grip

Gripfill is hands down the best adhesive Ive ever used

Ease Of Use7%+0.45

very easy to use

Handy product

Easy to use and dries nicely, noy do hoof got filling holes though

Return

0.7% Return rate 18% Fixable by listing

Adhesion/Stickiness26%▄█▃▅▅▆

Sticky

and doesn't stick anything

Not contact adhesive

Functionality-Overall14%█▂▅▆▆▁

Just doesn't work

DOSE NOT WORK DONT WAIST YOUR MONEY

Does not work at all

Size-Overall13%▇▇▄█▇▇

Will not fit into mastic gun sold here as too long

I wonder who the bright spark was who decided that it would be a good idea to make these longer so that they do not fit a standard sealant gun

Long tube

Defective Material/Parts8%█▆▂▁▆▂
Ease Of Use6%▄██▅▆▁

Difficult to open

FAQ

Common Plasterboard Adhesive questions

Answered from the same tracked data.