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Plaster Repair

Fail

Prices span $2.07–$14.65, mostly outside the sweet spot, so Plaster Repair is a Fail.

Flapen Score
37
37 / 100
Ranks 2,017 of 2,225 DIY & Tools niches · −12 vs the category median of 49
Market size
£69K/yr96K searches / yr
90-day growth
-25.3%search demand this quarter
Competition
73%top-5 click share · 9 brands · 76 sellers

Flapen Score

Plaster Repair against its category

The dotted line is the DIY & Tools average. Past it, Plaster Repair is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Plaster Repair market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Plaster Repair 96K times last year and spent an estimated £69K. The top 5 brands take 88% of clicks. Demand peaks in Jan–Aug. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 8.5% of those searches ended in a purchase.

Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -25.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.

Searches, last 12 months
96K
Growth, 90 days vs prior 90
-25.3%
Conversion, latest week
8.5%
Market size, estimated
£69Ka year
Peak month
August2.2× the quietest month
Top search term
plaster repair25K searches a year

02 · Price

A sale here is worth £8.39.

Listings sell for £8.39 on average, from £2.07 to £14.65. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £8.39 that is £2K to £4K a year per listing.

Average price
£8.39under the $15 to $100 sweet spot
Price range
£2.07–£14.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

54% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #103 within Building Supplies. It carries 2,508 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#103in Building Supplies
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,508per listing
Listings tracked
13

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Plaster Repair products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£21K£27K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

76

Est. top-5 brand share

88%

Top 20: 100%

Est. top-5 click share

73%

Top 20: 100%

Open market

8%

  • Bartoline56%
  • Everbuild10%
  • Ronseal9%
  • GORILLA8%
  • POLYCELL6%
  • Tahikem4%
  • Open — no brand owns it (3 brands, 8%)

Demand

Plaster Repair search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '25Spike '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Aug · busiest ÷ quietest = 2.2×

Search terms

Top Plaster Repair search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • plaster repair25K/yr
  • wall plaster21K/yr
  • plaster for walls12K/yr
  • bonding plaster12K/yr
  • finishing plaster7K/yr
  • patching plaster5K/yr
  • plaster wall4K/yr
  • plaster mix4K/yr
  • plaster wall repair4K/yr
  • drywall mud3K/yr

Reviews and returns

What reviews say buyers love and hate about Plaster Repair

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Ease Of Use”
14%of negative reviews mention “Quality-Overall”
0.5%of orders come back
“Tub of absolute rubbish”
A buyer, on “Quality-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Plaster Repair questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data