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Plaster Repair

Fail

Prices span $2.07–$14.65, mostly outside the sweet spot, so Plaster Repair is a Fail.

Flapen Score
37
37 / 100
Ranks 2,017 of 2,225 DIY & Tools niches · −12 vs the category median of 49
Market size
£69K/yr96K searches / yr
90-day growth
-25.3%search demand this quarter
Competition
73%top-5 click share · 9 brands · 76 sellers

Flapen Score

Plaster Repair against its category

The dotted line is the DIY & Tools average. Past it, Plaster Repair is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Plaster Repair market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Plaster Repair 96K times last year and spent an estimated £69K. The top 5 brands take 88% of clicks. Demand peaks in Jan–Aug. Flapen scores it 37 out of 100, a Fail.

01 · Demand

8.5% of searches ended in a purchase last week.

Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -25.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.

Searches, last 12 months
96K
Growth, 90 days vs prior 90
-25.3%
Conversion, latest week
8.5%
Market size, estimated
£69Ka year
Peak month
August2.2× the quietest month
Top search term
plaster repair25K searches a year

02 · Price

A sale here is worth £8.39.

Listings sell for £8.39 on average, from £2.07 to £14.65. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £8.39 that is £2K to £4K a year per listing.

Average price
£8.39under the $15 to $100 sweet spot
Price range
£2.07–£14.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

54% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #103 within Building Supplies. It carries 2,508 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#103in Building Supplies
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,508per listing
Listings tracked
13

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
42 months

Products

Top Plaster Repair products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£21K£27K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

76

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

8%

  • Bartoline56%
  • Everbuild10%
  • Ronseal9%
  • GORILLA8%
  • POLYCELL6%
  • Tahikem4%
  • Open — no brand owns it (3 brands, 8%)

Demand

Plaster Repair search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '25Spike '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Aug · busiest ÷ quietest = 2.2×

Search terms

Top Plaster Repair search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • plaster repair25K/yr
  • wall plaster21K/yr
  • plaster for walls12K/yr
  • bonding plaster12K/yr
  • finishing plaster7K/yr
  • patching plaster5K/yr
  • plaster wall4K/yr
  • plaster mix4K/yr
  • plaster wall repair4K/yr
  • drywall mud3K/yr

Reviews and returns

What reviews say buyers love and hate about Plaster Repair

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall14%−0.06

Tub of absolute rubbish

Disappointed with quality

Absolutely rubbish

Leak-Proof9%

Arrived having completely leaked out into the box

Broken container and leakage

some product leaked

Size-Overall8%+0.25

Really massive box much bigger than we expected

Very small tub

Only complaint is that the small pot is too tall

Ease Of Use8%+2.34

almost impossible to sand down

Once dry and lightly sanded it very difficult to see where youre filled

Too hard to be useful

Color7%

Its not white

However after a month or so Ive noticed that the whiteness has started to turn yellow

Turns white to yellow after a month

Love

Ease Of Use25%+2.34

Easy to use as A

Easy to use

it was very easy to apply

Quality-Overall18%−0.06

brilliant product, good for practising

Its well-made

Excellent product

Value For Money12%+0.72

Good price

Excellent value for money

Excellent value

Advertised Vs Actual Product12%−0.04

Does it job

Better than expected

Worked as expected

Efficiency3%+0.15

Does the job perfectly

This works for small patches very well

works great

Return

0.5% Return rate 16% Fixable by listing

Leak-Proof33%▇█▇█▇█

Arrived having completely leaked out into the box

Broken container and leakage

some product leaked

Defective Material/Parts15%▇▇█▄▅▇
Size-Overall10%▆▆▆█▅▆

Really massive box much bigger than we expected

Very small tub

Only complaint is that the small pot is too tall

Functionality-Overall5%█▅▆█▇▃

this isn't fit for its job

Did not do what it said on the tub

Crap, doesn't do anything

Quality-Overall4%▇▇█▅▄▁

Tub of absolute rubbish

Disappointed with quality

Absolutely rubbish

FAQ

Common Plaster Repair questions

Answered from the same tracked data.