Is plaster repair profitable to sell on Amazon United Kingdom?

The niche generates £69K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -25.3%. Flapen's verdict: Skip it (37/100).

How competitive is the plaster repair niche?

9 brands and 76 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 88% of demand.

What do buyers complain about in plaster repair?

Top complaints mined from reviews: Quality-Overall, Leak-Proof, Size-Overall. The return rate is 0.5%.

When does demand for plaster repair peak?

Demand peaks in Jan–Aug; the busiest month runs 2.2× the quietest.

What does it cost to enter the plaster repair niche?

Listings span £2.07–£14.65; the average listing price is £8.39 (sweet spot $15–$100). The average incumbent carries 2,508 reviews — the moat a new listing must climb.

plaster repair

Skip it

Prices mostly outside the sweet spot ($2.07–$14.65) — this niche doesn't clear our bar today.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Great8.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,507.92

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Avg price

Bad£8.39

avg listing price — sweet spot $15–$100

Competition

Bad73%

top-5 click share — a locked-up shelf

Market size

Bad£69K

£69K/yr · 96K searches

Growth

Bad-25.3%

90-day search growth — must beat 0% to launch

Price range

Bad£2.07–£14.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, plaster repair is a £69K/yr Amazon United Kingdom market (96K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jan–Aug. Verdict: Skip it — 37/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

plaster repair market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: £50K–£67K; units × avg price
Conversion rate: 8.5%
Avg BSR: #103
Page quality: 0%
Prime: 92%
Sponsored: 54%
Out of stock: 0.0%
Avg brand age: 42 months
Avg seller age: 166 days

Competition & brand share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

Bartoline56%
Everbuild10%
Ronseal9%
GORILLA8%
POLYCELL6%
Tahikem4%
Open — no brand owns it (3 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 74 weeks — -25.3% search growth over the last 90 days.

Peak months: Jan, Aug · busiest ÷ quietest = 2.2×

Open Trend

Top plaster repair search terms

plaster repair25K/yr -29.0%6.7% conv.
wall plaster21K/yr -22.4%4.8% conv.
plaster for walls12K/yr -16.1%5.1% conv.
bonding plaster12K/yr -33.9%2.3% conv.
finishing plaster7K/yr -31.5%6.3% conv.
patching plaster5K/yr -21.5%11.0% conv.
plaster wall4K/yr -20.6%4.7% conv.
plaster mix4K/yr -16.1%5.3% conv.
plaster wall repair4K/yr -27.5%5.2% conv.
drywall mud3K/yr -20.0%2.3% conv.

All search terms

Top plaster repair products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bartoline Ready Mixed Plaster Skim and Repair 2.5 L

Bartoline£8.424.4★653 rev

Bartoline Patching Plaster 1.5kg All-Purpose Filler for Cracks & Holes Smooth Finish for Walls Ceilings Wood Brick & More

Bartoline£4.124.5★100 rev

Ronseal 6886271-HHW Smooth Finish Filler Multi-Purpose Ready Mixed 900g White

Ronseal£5.714.5★9,067 rev

Gorilla Smooth Finish Wall Filler 473ml Applies Purple & Dries White | Repairs Small and Large Holes in Walls & Ceiling Smooth Finish Wont Shrink or Crack Fills any Depth| Indoor & Outdoor Use

GORILLA£8.964.6★326 rev

Everbuild Jetcem Plaster Rapid Repair 6 kg

Everbuild£13.014.4★855 rev

Newest

by launch date

Gorilla Smooth Finish Wall Filler 473ml Applies Purple & Dries White | Repairs Small and Large Holes in Walls & Ceiling Smooth Finish Wont Shrink or Crack Fills any Depth| Indoor & Outdoor Use

GORILLA£8.96326 rev

10mo ago

Wall Repair Kit 100% Safe Wall Spackle Repair Paste With 2 Drywall Patch Sandpaper Scraper For Quick Repair Of Cracks Graffiti And Holes - Quick Drying Wall Hole Filler Kit

deuvuo£10.781,916 rev

2y ago

Bartoline 1876 Ready to Use All Purpose Filler 1kg Professional Quality for Plaster Wood Brick and Stone Easy to Apply & Sand

Bartoline£3.27381 rev

3y ago

4 By 4 Wall Repair Patch 5 Pcs Plasterboard Patch Plaster Repair Kit Safe Mend Plaster Safe mend Drywall Adhesive Filler For Walls Ceiling Hole Self Adhesive Aluminum Mesh Wall Repair

Tahikem£6.612,522 rev

5y ago

Bartoline Ready Mixed Plaster Skim and Repair 5L Easy Application Plaster for Wall and Ceiling Repairs

Bartoline£14.65175 rev

5y ago

What buyers say about plaster repair

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use25%

“Easy to use as A”

Quality-Overall18%

“brilliant product, good for practising”

Value For Money12%

“Good price”

Advertised Vs Actual Product12%

“Does it job”

Efficiency3%

“Does the job perfectly”

Moist/Dry3%

“very good drying time”

Stitch/Finish/Polish3%

“Great finish and easy to use”

Maintenance And Repair2%

“Ideal for repairs and making good”

Paint Quality2%

“Looks great once painted over”

Color2%

“The colour change was really handy so i could see what bits were ready”

What buyers complain about

Quality-Overall14%

“Tub of absolute rubbish”

Leak-Proof9%

“Arrived having completely leaked out into the box”

Size-Overall8%

“Really massive box much bigger than we expected”

Ease Of Use8%

“almost impossible to sand down”

Color7%

“Its not white”

Hard Feel7%

“Sets as hard as steel”

Value For Money6%

“12.99 £ is too much for this really scanty amount”

Functionality-Overall6%

“this isn't fit for its job”

Adhesion/Stickiness5%

“it had no adhesive power whatsoever”

Advertised Vs Actual Product4%

“Don't believe everything that's advertised”

Top return reasons

Leak-Proof33%

Defective Material/Parts15%

Size-Overall10%

Functionality-Overall5%

Quality-Overall4%

Maintenance And Repair4%