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Plaster of Paris

Fail

The top 5 brands take 95% of clicks, so Plaster of Paris is a Fail.

Flapen Score
47
47 / 100
Ranks 1,252 of 2,225 DIY & Tools niches · −2 vs the category median of 49
Market size
£142K/yr128K searches / yr
90-day growth
+13.1%search demand this quarter
Competition
75%top-5 click share · 8 brands · 17 sellers

Flapen Score

Plaster of Paris against its category

The dotted line is the DIY & Tools average. Past it, Plaster of Paris is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Plaster of Paris market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Plaster of Paris 128K times last year and spent an estimated £142K. The top 5 brands take 95% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

10.5% of searches ended in a purchase last week.

Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.5% of those searches ended in a purchase. Searches in the last 90 days moved +13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £142K a year.

Searches, last 12 months
128K
Growth, 90 days vs prior 90
+13.1%
Conversion, latest week
10.5%
Market size, estimated
£142Ka year
Peak month
October1.4× the quietest month
Top search term
plaster of paris99K searches a year

02 · Price

A sale here is worth £10.56.

Listings sell for £10.56 on average, from £3.18 to £26.57. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £10.56 that is £11K to £13K a year per listing.

Average price
£10.56under the $15 to $100 sweet spot
Price range
£3.18–£26.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
£11K–£13K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

33% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #72 within Building Supplies. It carries 541 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
33%
Prime listings
87%
Out of stock, average day
5.5%
Average rank
#72in Building Supplies
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
541per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Plaster of Paris products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£14K£28K£43K£57K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

17

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

3%

  • Mouldmaster64%
  • Trustleaf15%
  • The Glowhouse9%
  • docrafts4%
  • Wealike3%
  • PEBEO2%
  • Open — no brand owns it (2 brands, 3%)

Demand

Plaster of Paris search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Plaster of Paris search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • plaster of paris99K/yr
  • plaster of paris powder23K/yr
  • plaster paris4K/yr
  • plaster powder3K/yr

Reviews and returns

What reviews say buyers love and hate about Plaster of Paris

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color40%−0.27

Grey, not white

the colour is not as described

Not white

Quality-Overall10%+0.19

Buy cheap, buy twice

Although it's cheap the quality is also

Quite disappointed in the quality

Material Quality6%+0.15

Not White Plaster

no different to cheaper plaster

Basic plaster

Strength3%

not so strong

isn't as strong as Stonecast

Natural Resource Wastage3%−0.02

Waste of time and money

Love

Quality-Overall19%+0.19

Excellent product

Great quality

not the worst

Value For Money17%+1.40

Good value for money

Good price

Great value however

Ease Of Use16%+0.79

Easy to use

Easy to work with

Easy and fun

Advertised Vs Actual Product12%+1.17

Item 100% accurate with advert on website

As described

Does exactly what it is supposed to do - what more can I say

Color5%−0.27

The pigment colours are also good that came with it

Fantastic stuff comes out a clean white colour

The five pigments included with the product were strong

Return

0.5% Return rate 50% Fixable by listing

Color30%█▃▆▃▇▇

Grey, not white

the colour is not as described

Not white

Advertised Vs Actual Product9%▁█▁▅▁▂
Quality-Overall9%▁▁█▅▄▃

Buy cheap, buy twice

Although it's cheap the quality is also

Quite disappointed in the quality

Functionality-Overall8%█▆▁▃▂▄
Material Quality5%▁█▆▁▄▁

Not White Plaster

no different to cheaper plaster

Basic plaster

FAQ

Common Plaster of Paris questions

Answered from the same tracked data.