Plaster of Paris
FailThe top 5 brands take 95% of clicks, so Plaster of Paris is a Fail.
- Flapen Score
- 47 / 100Ranks 1,252 of 2,225 DIY & Tools niches · −2 vs the category median of 4947
- Market size
- £142K/yr128K searches / yr
- 90-day growth
- +13.1%search demand this quarter
- Competition
- 75%top-5 click share · 8 brands · 17 sellers
Flapen Score
Plaster of Paris against its category
The dotted line is the DIY & Tools average. Past it, Plaster of Paris is stronger. Inside it, weaker.
Market
The Plaster of Paris market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Plaster of Paris 128K times last year and spent an estimated £142K. The top 5 brands take 95% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
10.5% of searches ended in a purchase last week.
Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.5% of those searches ended in a purchase. Searches in the last 90 days moved +13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £142K a year.
- Searches, last 12 months
- 128K
- Growth, 90 days vs prior 90
- +13.1%
- Conversion, latest week
- 10.5%
- Market size, estimated
- £142Ka year
- Peak month
- October1.4× the quietest month
- Top search term
- plaster of paris99K searches a year
02 · Price
A sale here is worth £10.56.
Listings sell for £10.56 on average, from £3.18 to £26.57. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £10.56 that is £11K to £13K a year per listing.
- Average price
- £10.56under the $15 to $100 sweet spot
- Price range
- £3.18–£26.57
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £11K–£13K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
33% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #72 within Building Supplies. It carries 541 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 33%
- Prime listings
- 87%
- Out of stock, average day
- 5.5%
- Average rank
- #72in Building Supplies
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 541per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Plaster of Paris products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Mouldmaster 5 Kg Plaster of Paris White
- Price
- £9.91
- Rating
- 4.5/5
- Reviews
- 2,252
- Age
- 12y ago

Mouldmaster 2.5 Kg Plaster of Paris White
- Price
- £7.17
- Rating
- 4.6/5
- Reviews
- 1,122
- Age
- 12y ago

Mouldmaster Prestia Plaster of Paris 500g
- Price
- £3.43
- Rating
- 4.6/5
- Reviews
- 297
- Age
- 3y ago

1kg Tub - Trustleaf Plaster of Paris - Fine Casting Plaster
- Price
- £6.79
- Rating
- 4.6/5
- Reviews
- 311
- Age
- 12y ago

Plaster of Paris 5kg Premium Casting Powder for Moulding Crafts Sculpting & Art Projects Fast Setting Smooth Finish High Strength The Glowhouse
- Price
- £9.55
- Rating
- 4.6/5
- Reviews
- 13
- Age
- 2mo ago
Trending
90-day click momentum
Plaster of Paris 5kg Premium Casting Powder for Moulding Crafts Sculpting & Art Projects Fast Setting Smooth Finish High Strength The Glowhouse
- Price
- £9.55
- Rating
- 4.6/5
- Reviews
- 13
- Age
- 2mo ago

Wealike Eco Resin Casting Powder 3000G Water-Based Ceramic Plaster of Paris with 6PCS Pigments 30 Minutes Demold.Easy Mix Self Leveling Non-Toxic for Home Decor &DIY Art
- Price
- £24.33
- Rating
- 4.4/5
- Reviews
- 100
- Age
- 1y ago

Baker Ross FX917 Casting Powder - 1kg Mould Supplies and Model Making Accessories
- Price
- £4.42
- Rating
- 3.2/5
- Reviews
- 10
- Age
- 2y ago

Gedeo 1 Kg Light Plaster White
- Price
- £3.18
- Rating
- 4.5/5
- Reviews
- 1,383
- Age
- 17y ago

1kg Tub - Trustleaf Plaster of Paris - Fine Casting Plaster
- Price
- £6.79
- Rating
- 4.6/5
- Reviews
- 311
- Age
- 12y ago
Newest
by launch date
Plaster of Paris 5kg Premium Casting Powder for Moulding Crafts Sculpting & Art Projects Fast Setting Smooth Finish High Strength The Glowhouse
- Price
- £9.55
- Rating
- 4.6/5
- Reviews
- 13
- Age
- 2mo ago

Wealike Eco Resin Casting Powder 3000G Water-Based Ceramic Plaster of Paris with 6PCS Pigments 30 Minutes Demold.Easy Mix Self Leveling Non-Toxic for Home Decor &DIY Art
- Price
- £24.33
- Rating
- 4.4/5
- Reviews
- 100
- Age
- 1y ago

Eco Resin Casting Powder - 2800g Fast Cure Plaster of Paris Powder for Crafts DIY & Home Art 30 Min Demold Easy Mix Water Activated Eco-Friendly Casting Resin Powder for Beginners & Professionals
- Price
- £25.65
- Rating
- 4.4/5
- Reviews
- 223
- Age
- 2y ago

Baker Ross FX917 Casting Powder - 1kg Mould Supplies and Model Making Accessories
- Price
- £4.42
- Rating
- 3.2/5
- Reviews
- 10
- Age
- 2y ago

Mouldmaster Prestia Plaster of Paris 500g
- Price
- £3.43
- Rating
- 4.6/5
- Reviews
- 297
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
17
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
3%
- Mouldmaster64%
- Trustleaf15%
- The Glowhouse9%
- docrafts4%
- Wealike3%
- PEBEO2%
- Open — no brand owns it (2 brands, 3%)
Demand
Plaster of Paris search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Plaster of Paris search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- plaster of paris99K/yr
- plaster of paris powder23K/yr
- plaster paris4K/yr
- plaster powder3K/yr
Reviews and returns
What reviews say buyers love and hate about Plaster of Paris
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Grey, not white
the colour is not as described
Not white
Buy cheap, buy twice
Although it's cheap the quality is also
Quite disappointed in the quality
Not White Plaster
no different to cheaper plaster
Basic plaster
not so strong
isn't as strong as Stonecast
Waste of time and money
Love
Excellent product
Great quality
not the worst
Good value for money
Good price
Great value however
Easy to use
Easy to work with
Easy and fun
Item 100% accurate with advert on website
As described
Does exactly what it is supposed to do - what more can I say
The pigment colours are also good that came with it
Fantastic stuff comes out a clean white colour
The five pigments included with the product were strong
Return
0.5% Return rate 50% Fixable by listing
Grey, not white
the colour is not as described
Not white
Buy cheap, buy twice
Although it's cheap the quality is also
Quite disappointed in the quality
Not White Plaster
no different to cheaper plaster
Basic plaster
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Plaster of Paris questions
Answered from the same tracked data.








