Plaster of Paris
brand-locked demand (top 5 brands take 95% of clicks) — Plaster of Paris doesn't clear our bar today.
Flapen Score
Is Plaster of Paris profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Plaster of Paris is a £142K/yr Amazon United Kingdom market (128K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 47/100.
Plaster of Paris: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved +13.1% over the last 90 days and 10.5% of searches end in a purchase.
£142K
revenue / yr
Who owns the niche?
The top 5 brands hold 95% of demand, so 5% of the market is open.
5%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 15 products
Top Plaster of Paris products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Mouldmaster 5 Kg Plaster of Paris White
- Price
- £9.91
- Rating
- 4.5/5
- Reviews
- 2,252
- Age
- 12y ago
Mouldmaster 2.5 Kg Plaster of Paris White
- Price
- £7.17
- Rating
- 4.6/5
- Reviews
- 1,122
- Age
- 12y ago
Mouldmaster Prestia Plaster of Paris 500g
- Price
- £3.43
- Rating
- 4.6/5
- Reviews
- 297
- Age
- 3y ago
1kg Tub - Trustleaf Plaster of Paris - Fine Casting Plaster
- Price
- £6.79
- Rating
- 4.6/5
- Reviews
- 311
- Age
- 12y ago
Plaster of Paris 5kg Premium Casting Powder for Moulding Crafts Sculpting & Art Projects Fast Setting Smooth Finish High Strength The Glowhouse
- Price
- £9.55
- Rating
- 4.6/5
- Reviews
- 13
- Age
- 2mo ago
Trending
90-day click momentumPlaster of Paris 5kg Premium Casting Powder for Moulding Crafts Sculpting & Art Projects Fast Setting Smooth Finish High Strength The Glowhouse
- Price
- £9.55
- Rating
- 4.6/5
- Reviews
- 13
- Age
- 2mo ago
Wealike Eco Resin Casting Powder 3000G Water-Based Ceramic Plaster of Paris with 6PCS Pigments 30 Minutes Demold.Easy Mix Self Leveling Non-Toxic for Home Decor &DIY Art
- Price
- £24.33
- Rating
- 4.4/5
- Reviews
- 100
- Age
- 1y ago
Baker Ross FX917 Casting Powder - 1kg Mould Supplies and Model Making Accessories
- Price
- £4.42
- Rating
- 3.2/5
- Reviews
- 10
- Age
- 2y ago
Gedeo 1 Kg Light Plaster White
- Price
- £3.18
- Rating
- 4.5/5
- Reviews
- 1,383
- Age
- 17y ago
1kg Tub - Trustleaf Plaster of Paris - Fine Casting Plaster
- Price
- £6.79
- Rating
- 4.6/5
- Reviews
- 311
- Age
- 12y ago
Newest
by launch datePlaster of Paris 5kg Premium Casting Powder for Moulding Crafts Sculpting & Art Projects Fast Setting Smooth Finish High Strength The Glowhouse
- Price
- £9.55
- Rating
- 4.6/5
- Reviews
- 13
- Age
- 2mo ago
Wealike Eco Resin Casting Powder 3000G Water-Based Ceramic Plaster of Paris with 6PCS Pigments 30 Minutes Demold.Easy Mix Self Leveling Non-Toxic for Home Decor &DIY Art
- Price
- £24.33
- Rating
- 4.4/5
- Reviews
- 100
- Age
- 1y ago
Eco Resin Casting Powder - 2800g Fast Cure Plaster of Paris Powder for Crafts DIY & Home Art 30 Min Demold Easy Mix Water Activated Eco-Friendly Casting Resin Powder for Beginners & Professionals
- Price
- £25.65
- Rating
- 4.4/5
- Reviews
- 223
- Age
- 2y ago
Baker Ross FX917 Casting Powder - 1kg Mould Supplies and Model Making Accessories
- Price
- £4.42
- Rating
- 3.2/5
- Reviews
- 10
- Age
- 2y ago
Mouldmaster Prestia Plaster of Paris 500g
- Price
- £3.43
- Rating
- 4.6/5
- Reviews
- 297
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.
Brands
8 rising
Sellers
17
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
3%
- Mouldmaster64%
- Trustleaf15%
- The Glowhouse9%
- docrafts4%
- Wealike3%
- PEBEO2%
- Open — no brand owns it (2 brands, 3%)
Plaster of Paris demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Plaster of Paris search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- plaster of paris99K/yr
- plaster of paris powder23K/yr
- plaster paris4K/yr
- plaster powder3K/yr
What reviews say buyers love and hate about Plaster of Paris
What buyers mention most, as a share of all reviews.
What buyers love
80% of reviews“Excellent product”
“Good value for money”
“Easy to use”
“Item 100% accurate with advert on website”
“The pigment colours are also good that came with it”
What buyers complain about
75% of reviews“Grey, not white”
“Buy cheap, buy twice”
“Not White Plaster”
“not so strong”
“Waste of time and money”
Plaster of Paris return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
50%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Plaster of Paris questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
