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Planer

Pass

Planer scores 65 out of 100, a Pass. Shoppers spend $546K a year here, demand is soft, at -28.0% this quarter, and returns run at 2.5% of orders.

Flapen Score
65
65 / 100
Top 2% of 2,225 DIY & Tools niches · +16 vs the category median of 49
Market size
£546K/yr476K searches / yr
90-day growth
-28.0%search demand this quarter
Competition
39%top-5 click share · 30 brands · 117 sellers

Flapen Score

Planer against its category

The dotted line is the DIY & Tools average. Past it, Planer is stronger. Inside it, weaker.

65Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Planer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Planer 476K times last year and spent an estimated £546K. The top 5 brands take 46% of clicks. Demand peaks in Nov. Flapen scores it 65 out of 100, a Pass.

01 · Demand

4.8% of searches ended in a purchase last week.

Shoppers searched for this 476K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -28.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £546K a year.

Searches, last 12 months
476K
Growth, 90 days vs prior 90
-28.0%
Conversion, latest week
4.8%
Market size, estimated
£546Ka year
Peak month
November1.7× the quietest month
Top search term
electric planer81K searches a year

02 · Price

A sale here is worth £24.13.

Listings sell for £24.13 on average, from £5.66 to £102.09. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 250 to 500 of them. At £24.13 that is £6K to £12K a year per listing.

Average price
£24.13inside the $15 to $100 sweet spot
Price range
£5.66–£102.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
250–500
Revenue per listing a year
£6K–£12K
Returns
2.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 7.8% of listings are out of stock. The average listing ranks #24 within Hand Tools. It carries 878 reviews at 3.99 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
89%
Out of stock, average day
7.8%
Average rank
#24in Hand Tools
Average rating
3.99 starsAmazon United Kingdom average 4.36 stars
Average reviews
878per listing
Listings tracked
38

04 · Newcomers

Amazon counts 2 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
2Amazon's first-year sales bar
Average brand age
43 months

Products

Top Planer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£16K£33K£49K£66K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

30 rising

Sellers

117

Top-5 brand share

46%

Top 20: 92%

Top-5 click share

39%

Top 20: 83%

Open market

48%

  • Amazon Basics14%
  • Einhell10%
  • Draper9%
  • Spear & Jackson7%
  • Hilka6%
  • STANLEY6%

Demand

Planer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.7×

Search terms

Top Planer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • electric planer81K/yr
  • planer75K/yr
  • wood plane61K/yr
  • wood planer45K/yr
  • electric planer wood27K/yr
  • hand planer20K/yr
  • hand plane24K/yr
  • door planer20K/yr
  • wood planer for doors16K/yr
  • electric wood planer12K/yr

Reviews and returns

What reviews say buyers love and hate about Planer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall21%+0.85

My first impression was that it was cheap and poor quality

Absolute rubbish

Poor quality

Size-Overall21%−0.19

normal dust bags dont fit

Far to small

I thought it was a bit larger

Value For Money5%+1.43

making it more than double the price

cost more than the planer

Not worth the money

Ease Of Use4%+0.47

it is a bit awkward to get to

Only difficulty I had was that you cant easily lie it on its side so it sits on the blade when not using

Difficult to control

Advertised Vs Actual Product4%

Misleading advert it looks like a dewalt planer poor quality we returned it

Not as advertised

Love

Value For Money24%+1.43

Great value

Excellent value

Good Value

Quality-Overall22%+0.85

Amazing build quality

Good quality

Excellent tool

Ease Of Use12%+0.47

Easy to use

Handy tool

Super handy

Advertised Vs Actual Product6%

Exactly as described

does what I need

Did the job perfectly

Wood Quality4%+0.50

Well built, and perfect for miniature woodwork and whittling

brilliant wood planer very good quality works perfect well pleased would definitely recommend this planer

A Great Wood Plane

Return

2.5% Return rate 27% Fixable by listing

Functionality-Overall23%▆█▇▆█▇
Size-Overall22%▇█▇▆▆▅

normal dust bags dont fit

Far to small

I thought it was a bit larger

Defective Material/Parts9%▅▃▄█▄▄
Quality-Overall8%█▃▅▃▆▅

My first impression was that it was cheap and poor quality

Absolute rubbish

Poor quality

Durability5%▁█▄▅▆▂

Fell apart after first use

Stopped working within the first 2 uses

FAQ

Common Planer questions

Answered from the same tracked data.