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Pink Wallpaper

Fail

Shoppers spend only $16K a year here, so Pink Wallpaper is a Fail.

Flapen Score
48
48 / 100
Ranks 1,131 of 2,225 DIY & Tools niches · −1 vs the category median of 49
Market size
£16K/yr349K searches / yr
90-day growth
-32.5%search demand this quarter
Competition
26%top-5 click share · 41 brands · 54 sellers

Flapen Score

Pink Wallpaper against its category

The dotted line is the DIY & Tools average. Past it, Pink Wallpaper is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pink Wallpaper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pink Wallpaper 349K times last year and spent an estimated £16K. The top 5 brands take 47% of clicks. Demand peaks in Jan–Feb. Flapen scores it 48 out of 100, a Fail.

01 · Demand

0.5% of searches ended in a purchase last week.

Shoppers searched for this 349K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -32.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £16K a year.

Searches, last 12 months
349K
Growth, 90 days vs prior 90
-32.5%
Conversion, latest week
0.5%
Market size, estimated
£16Ka year
Peak month
January2.0× the quietest month
Top search term
pink wallpaper168K searches a year

02 · Price

A sale here is worth £9.26.

Listings sell for £9.26 on average, from £4.13 to £25.17. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £9.26 that is £0 to £926 a year per listing.

Average price
£9.26under the $15 to $100 sweet spot
Price range
£4.13–£25.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£926
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 45% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #876 within Painting Supplies, Tools & Wall Treatments. It carries 356 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
45%
Out of stock, average day
12.3%
Average rank
#876in Painting Supplies, Tools & Wall Treatments
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
356per listing
Listings tracked
84

04 · Newcomers

Amazon counts 0 of last year's 17 launches as successful.

17 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
17
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Pink Wallpaper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

£0£317£634£950£1K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

41 rising

Sellers

54

Top-5 brand share

47%

Top 20: 85%

Top-5 click share

26%

Top 20: 58%

Open market

49%

  • Trafagala18%
  • SOPHIE LAURENCE9%
  • Anttyscar8%
  • Fine Decor7%
  • Yomshi7%
  • Arthouse5%

Demand

Pink Wallpaper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 2.0×

Search terms

Top Pink Wallpaper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pink wallpaper168K/yr
  • wallpaper pink21K/yr
  • pink wallpaper for bedroom23K/yr
  • pink and grey wallpaper21K/yr
  • grey and pink wallpaper16K/yr
  • peel and stick wallpaper pink13K/yr
  • blush pink wallpaper12K/yr
  • pink striped wallpaper12K/yr
  • self adhesive wallpaper pink10K/yr
  • pink self adhesive wallpaper9K/yr

Reviews and returns

What reviews say buyers love and hate about Pink Wallpaper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color20%+0.71

Was the wrong shade of pink

Looks beautiful a bit darker than was expecting

very pale pink

Thickness17%−0.17

It's NOT THICK

Paper very thin

Wallpaper is really thin

Adhesion/Stickiness16%−0.13

wish it could have been adhesive

Doesnt stick, also very very thin

The adhesive also did not stick well to the wall, it was peeling at the corners and sides and was prone to tareing

Value For Money8%+0.72

Its not worth £20 per roll

we ended up wasting a lot

Waste of money

Quality-Overall5%+2.12

Poor wallpaper, did not open

is very low quality

buy a better quality one

Love

Quality-Overall21%+2.12

Overall this is good quality peel and stick wallpaper

Amazing quality

A Satisfying Improvement

Value For Money17%+0.72

Value for money

Value for money

Not expensive

Ease Of Use13%−0.01

Easy to use

easy to hang

easy to put on

Design-Overall12%+0.31

Lovely quality and design

It looks stylish

It looks so elegant and beautiful

Color9%+0.71

Lovely warm colour

colour is perfect

the variety of colours

Return

0.9% Return rate 72% Fixable by listing

Color38%▇▇▅█▅▇

Was the wrong shade of pink

Looks beautiful a bit darker than was expecting

very pale pink

Size-Overall19%▅▄▄▃█▅

was worried it would make the room feel smaller

Adhesion/Stickiness9%▁█▅▂▁▂

wish it could have been adhesive

Doesnt stick, also very very thin

The adhesive also did not stick well to the wall, it was peeling at the corners and sides and was prone to tareing

Advertised Vs Actual Product7%▅▂▃▁▃█

my picture doesn't do it justice

Did not look anything like advertised

Functionality-Overall5%▁▁█▇▃▃

FAQ

Common Pink Wallpaper questions

Answered from the same tracked data.