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Pink Tool Kit

Fail

Demand is soft, at -19.0% this quarter, so Pink Tool Kit is a Fail.

Flapen Score
49
49 / 100
Ranks 1,033 of 2,225 DIY & Tools niches · on the category median
Market size
£143K/yr214K searches / yr
90-day growth
-19.0%search demand this quarter
Competition
46%top-5 click share · 20 brands · 24 sellers

Flapen Score

Pink Tool Kit against its category

The dotted line is the DIY & Tools average. Past it, Pink Tool Kit is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pink Tool Kit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pink Tool Kit 214K times last year and spent an estimated £143K. The top 5 brands take 78% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 214K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -19.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £143K a year.

Searches, last 12 months
214K
Growth, 90 days vs prior 90
-19.0%
Conversion, latest week
2.7%
Market size, estimated
£143Ka year
Peak month
December2.7× the quietest month
Top search term
pink tool kit59K searches a year

02 · Price

A sale here is worth £24.39.

Listings sell for £24.39 on average, from £3.07 to £62.81. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £24.39 that is £2K to £6K a year per listing.

Average price
£24.39inside the $15 to $100 sweet spot
Price range
£3.07–£62.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£2K–£6K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 3.5% of listings are out of stock. The average listing ranks #233 within Hand Tools. It carries 552 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
83%
Out of stock, average day
3.5%
Average rank
#233in Hand Tools
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
552per listing
Listings tracked
35

04 · Newcomers

Amazon counts 1 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
12
Successful launches
1Amazon's first-year sales bar
Average brand age
34 months

Products

Top Pink Tool Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£11K£17K£23K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

24

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

46%

Top 20: 82%

Open market

19%

  • DEKO45%
  • Hi-Spec19%
  • BLOSTM6%
  • Sundpey4%
  • Shall3%
  • Enventor3%

Demand

Pink Tool Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Pink Tool Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pink tool kit59K/yr
  • pink tool box37K/yr
  • pink tools15K/yr
  • pink screwdriver set13K/yr
  • pink tool set10K/yr
  • ladies tool kit11K/yr
  • womens tool kits for home7K/yr
  • womens tool kit11K/yr
  • ladies tool kits for home8K/yr
  • pink toolbox5K/yr

Reviews and returns

What reviews say buyers love and hate about Pink Tool Kit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%−0.09

Not fit for purpose

Too small

Smaller than I thought

Quality-Overall12%−0.08

Not as good as they make out

Not great quality

Rubbish

Durability12%−0.09

Scissors broke on first use

not very durable

0 stars hammer 🔨 broke 1st use

Charging9%−0.04

Batteries dont charge

Hi doesnt light up when charging

I was happy with my own little set until I had to use the screwdriver, not powerful and battery charge didnt last long after being fully charged

Value For Money7%+1.26

cheap

You can pay more than that for 1 decent tool

Not worth the money

Love

Quality-Overall20%−0.08

Excellent product

Its all reasonable quality

Great quality tools

Ease Of Use16%+1.87

Easy to use

Very easy-going

Very handy

Value For Money15%+1.26

Worth the money

Excellent value for money

Good value

Advertised Vs Actual Product9%

just what I needed

exactly as described

Does the job

Color9%+0.37

Love the colour

the pink looks good

The bright colour scheme also makes it easy to spot quickly in a cupboard or garage

Return

0.8% Return rate 40% Fixable by listing

Size-Overall31%▃▃▇▅██

Not fit for purpose

Too small

Smaller than I thought

Defective Material/Parts13%█▄▅▃▁▃
Quality-Overall12%▆█▃▄▇▃

Not as good as they make out

Not great quality

Rubbish

Functionality-Overall10%█▆▅▁▁▄
Charging7%▄▇▅▆▁█

Batteries dont charge

Hi doesnt light up when charging

I was happy with my own little set until I had to use the screwdriver, not powerful and battery charge didnt last long after being fully charged

FAQ

Common Pink Tool Kit questions

Answered from the same tracked data.