Pink Paint
FailDemand is soft, at -22.8% this quarter, so Pink Paint is a Fail.
- Flapen Score
- 38 / 100Ranks 1,956 of 2,225 DIY & Tools niches · −11 vs the category median of 4938
- Market size
- £89K/yr253K searches / yr
- 90-day growth
- -22.8%search demand this quarter
- Competition
- 58%top-5 click share · 9 brands · 74 sellers
Flapen Score
Pink Paint against its category
The dotted line is the DIY & Tools average. Past it, Pink Paint is stronger. Inside it, weaker.
Market
The Pink Paint market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Pink Paint 253K times last year and spent an estimated £89K. The top 5 brands take 90% of clicks. Demand peaks in Feb. Flapen scores it 38 out of 100, a Fail.
01 · Demand
2.6% of searches ended in a purchase last week.
Shoppers searched for this 253K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -22.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £89K a year.
- Searches, last 12 months
- 253K
- Growth, 90 days vs prior 90
- -22.8%
- Conversion, latest week
- 2.6%
- Market size, estimated
- £89Ka year
- Peak month
- February2.1× the quietest month
- Top search term
- pink paint83K searches a year
02 · Price
A sale here is worth £13.65.
Listings sell for £13.65 on average, from £2.03 to £24.48. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £13.65 that is £1K to £3K a year per listing.
- Average price
- £13.65under the $15 to $100 sweet spot
- Price range
- £2.03–£24.48
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
57% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #187 within Painting Supplies, Tools & Wall Treatments. It carries 1,707 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 81%
- Out of stock, average day
- 1.5%
- Average rank
- #187in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,707per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Pink Paint products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Johnstones - Wall & Ceiling Paint - Pink Cadillac - Silk Finish - Emulsion Paint - Fantastic Coverage - Easy To Apply - Dry In 1-2 Hours - 12m2 Coverage Per Litre - 2.5L
- Price
- £13.14
- Rating
- 4.6/5
- Reviews
- 76
- Age
- 4y ago
Johnstones - Wall & Ceiling Paint - Ballet Slipper - Matt Finish - Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
- Price
- £12.52
- Rating
- 4.6/5
- Reviews
- 1,023
- Age
- 8y ago
Johnstones - Washable Paint - Rosebud - Matt Finish - Emulsion Paint - Highly Durable - Stain Resistant - Non Toxic & Low Odour - 12m2 Coverage per Litre - 2.5L
- Price
- £13.47
- Rating
- 4.5/5
- Reviews
- 9,545
- Age
- 7y ago
CROWN 2.5L Breatheasy MATT Emulsion Paint for Walls & Ceilings - RHUBARB ROSE
- Price
- £17.37
- Rating
- 4.7/5
- Reviews
- 96
- Age
- 4y ago
Ronseal One Coat Everywhere Hazy Pink Matt 2.5L Durable Interior Paint for Walls & Ceilings Smooth Finish Quick Coverage Ideal for Easy Home Projects
- Price
- £19.17
- Rating
- 4.6/5
- Reviews
- 45
- Age
- 2y ago
Trending
90-day click momentum
Johnstones - Wall & Ceiling Paint - Pink Cadillac - Matt Finish - Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L
- Price
- £13.43
- Rating
- 4.5/5
- Reviews
- 114
- Age
- 8y ago
Johnstones - Wall & Ceiling Paint - Pink Cadillac - Silk Finish - Emulsion Paint - Fantastic Coverage - Easy To Apply - Dry In 1-2 Hours - 12m2 Coverage Per Litre - 2.5L
- Price
- £13.14
- Rating
- 4.6/5
- Reviews
- 76
- Age
- 4y ago
Johnstones Wall & Ceiling Emulsion Paint Tester Pots - Pink Starburst - Easy to Apply - Dry in 1-2 Hours - 75ml
- Price
- £2.03
- Rating
- 4.5/5
- Reviews
- 81
- Age
- 4y ago
Johnstones Wall and Ceiling Soft Sheen Emulsion Paint - Ballet Slipper 2.5L
- Price
- £12.97
- Rating
- 4.4/5
- Reviews
- 409
- Age
- 7y ago
Pink Cadillac Johnstones Wall & Ceiling Matt Paint 2.5L Smooth Matt Finish Excellent Coverage Quick Dry Low Odour Interior Paint for Walls & Ceilings
- Price
- £13.13
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago
Newest
by launch datePink Cadillac Johnstones Wall & Ceiling Matt Paint 2.5L Smooth Matt Finish Excellent Coverage Quick Dry Low Odour Interior Paint for Walls & Ceilings
- Price
- £13.13
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago
Dulux Matt Pressed Petal 2.5L
- Price
- £19.24
- Rating
- 4.6/5
- Reviews
- 38
- Age
- 1y ago
Vintro Paint - All Purpose Paint. Multi-Surface Matt Paint For Indoor/Outdoor Use. Wood Walls Doors Cabinets Metal Plastic Masonry Furniture Glass Tile Radiators & Pipes. 250ml (Pink)
- Price
- £11.88
- Rating
- 4.4/5
- Reviews
- 354
- Age
- 1y ago
Ronseal One Coat Everywhere Hazy Pink Matt 2.5L Durable Interior Paint for Walls & Ceilings Smooth Finish Quick Coverage Ideal for Easy Home Projects
- Price
- £19.17
- Rating
- 4.6/5
- Reviews
- 45
- Age
- 2y ago
Dulux Easycare Washable & Tough Matt Emulsion Paint - Pressed Petal - 2.5L
- Price
- £20.65
- Rating
- 4.7/5
- Reviews
- 120
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
74
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
58%
Top 20: 99%
Open market
6%
- Johnstone's65%
- Crown9%
- Dulux6%
- Vintro Paint5%
- Ronseal4%
- Royal & Langnickel4%
- Open — no brand owns it (3 brands, 6%)
Demand
Pink Paint search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 2.1×
Search terms
Top Pink Paint search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pink paint83K/yr
- pink paint for walls39K/yr
- pink wall paint28K/yr
- pink bathroom paint11K/yr
- dusky pink paint12K/yr
- pink emulsion paint for walls7K/yr
- baby pink paint8K/yr
- blush pink paint10K/yr
- light pink paint8K/yr
- dusty pink paint6K/yr
Reviews and returns
What reviews say buyers love and hate about Pink Paint
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not the best
Poor quality
Terrible quality
Not Magenta
the colour is definitely not magenta
was worried it would be too dark
I didn't have enough paint for a 3rd coat
the paint was open
1 tin looks so small
The tin was small
Its a bit thin
Love
Amazing colour
the colour is beautiful
Absolutely in love with this colour pink
Great paint at a great price
Good paint
Beautiful colour highly recommend this paint
Gorgeous dusky pink great quality Dulux product
good quality
Great value for money and quality
Perfect coverage
covered the walls well
Went on super easy with great coverage
Worth the money
Great value
Good price
Return
0.9% Return rate 61% Fixable by listing
Not Magenta
the colour is definitely not magenta
was worried it would be too dark
I didn't have enough paint for a 3rd coat
the paint was open
1 tin looks so small
The tin was small
Not the best
Poor quality
Terrible quality
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pink Paint questions
Answered from the same tracked data.