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Pink Paint

soft demand (-22.8% this quarter) — Pink Paint doesn't clear our bar today.

Flapen Score

38
Skip it
Market size 22Growth 14Conversion 32Competition 45Returns 95Price range 42Avg price 64Brand share 25Review moat 48Quality gap 28
This niche Category average

Is Pink Paint profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Pink Paint is a £89K/yr Amazon United Kingdom market (253K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Feb. Verdict: Skip it — 38/100.

Pink Paint: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -22.8% over the last 90 days and 2.6% of searches end in a purchase.

£89K

revenue / yr

Units sold / yr8K
Search volume / yr-22.8%253K
Conversion rate2.6%
Avg price£13.65

Who owns the niche?

The top 5 brands hold 90% of demand, so 10% of the market is open.

10%

open market share

Brands · sellers9 · 74
Top-5 product click share58%
Open market10%
Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 21 products

Sponsored placement57%
New entrants (1y)1· 0 succeeded
Avg rating4.6★
Avg reviews1,707

Top Pink Paint products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

£0£9K£18K£27K£36K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

74

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

58%

Top 20: 99%

Open market

6%

  • Johnstone's65%
  • Crown9%
  • Dulux6%
  • Vintro Paint5%
  • Ronseal4%
  • Royal & Langnickel4%
  • Open — no brand owns it (3 brands, 6%)

Pink Paint demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume253KCVR2.6%Products21Brands9Top 5 Brands90%OOS Rate1.5%Rating4.6★Reviews1,707Avg BSR#187
6K4KSpike '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb · busiest ÷ quietest = 2.1×

Top Pink Paint search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • pink paint83K/yr
  • pink paint for walls39K/yr
  • pink wall paint28K/yr
  • pink bathroom paint11K/yr
  • dusky pink paint12K/yr
  • pink emulsion paint for walls7K/yr
  • baby pink paint8K/yr
  • blush pink paint10K/yr
  • light pink paint8K/yr
  • dusty pink paint6K/yr

What reviews say buyers love and hate about Pink Paint

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews
Color48%

Amazing colour

Paint Quality16%

Great paint at a great price

Quality-Overall6%

Gorgeous dusky pink great quality Dulux product

Coverage6%

Perfect coverage

Value For Money6%

Worth the money

What buyers complain about

73% of reviews
Quality-Overall17%

Not the best

Color13%

Not Magenta

Paint Quality13%

I didn't have enough paint for a 3rd coat

Size-Overall13%

1 tin looks so small

Thickness8%

Its a bit thin

Pink Paint return rate & reasons

Why buyers send it back, as a share of all return requests.

0.9%

Return rate

61%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color
48%
2Paint Quality
24%
3Size-Overall
10%
4Leak-Proof
7%
5Quality-Overall
2%

Common Pink Paint questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pink Paint 38/100 on Amazon United Kingdom — Skip it. The niche generates £89K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -22.8% over the last 90 days.
Search demand for Pink Paint on Amazon United Kingdom peaks in Feb, where the busiest month runs 2.1× the quietest.