Is pink paint profitable to sell on Amazon United Kingdom?

The niche generates £89K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -22.8%. Flapen's verdict: Skip it (38/100).

How competitive is the pink paint niche?

9 brands and 74 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in pink paint?

Top complaints mined from reviews: Quality-Overall, Color, Paint Quality. The return rate is 0.9%.

When does demand for pink paint peak?

Demand peaks in Feb; the busiest month runs 2.1× the quietest.

What does it cost to enter the pink paint niche?

Listings span £2.03–£24.48; the average listing price is £13.65 (sweet spot $15–$100). The average incumbent carries 1,707 reviews — the moat a new listing must climb.

pink paint

Skip it

Soft demand (-22.8% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Good£13.65

avg listing price — sweet spot $15–$100

Review moat

Okay1,707.05

avg incumbent reviews — the moat a new listing must climb

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Price range

Okay£2.03–£24.48

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Market size

Bad£89K

£89K/yr · 253K searches

Growth

Bad-22.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, pink paint is a £89K/yr Amazon United Kingdom market (253K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Feb. Verdict: Skip it — 38/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

pink paint market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: £82K–£109K; units × avg price
Conversion rate: 2.6%
Avg BSR: #187
Page quality: 0%
Prime: 81%
Sponsored: 57%
Out of stock: 1.5%
Avg brand age: 46 months
Avg seller age: 186 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

58%

Top 20: 99%

Open market

Johnstone's65%
Crown9%
Dulux6%
Vintro Paint5%
Ronseal4%
Royal & Langnickel4%
Open — no brand owns it (3 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 73 weeks — -22.8% search growth over the last 90 days.

Peak months: Feb · busiest ÷ quietest = 2.1×

Open Trend

Top pink paint search terms

pink paint83K/yr -16.8%2.1% conv.
pink paint for walls39K/yr -10.8%1.5% conv.
pink wall paint28K/yr -25.4%1.3% conv.
pink bathroom paint11K/yr -31.8%1.6% conv.
dusky pink paint12K/yr -34.8%1.1% conv.
pink emulsion paint for walls7K/yr -12.0%1.5% conv.
baby pink paint8K/yr +0.1%1.9% conv.
blush pink paint10K/yr -31.0%1.3% conv.
light pink paint8K/yr -20.4%1.2% conv.
dusty pink paint6K/yr -31.1%1.5% conv.

All search terms

Top pink paint products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Johnstones - Wall & Ceiling Paint - Pink Cadillac - Silk Finish - Emulsion Paint - Fantastic Coverage - Easy To Apply - Dry In 1-2 Hours - 12m2 Coverage Per Litre - 2.5L

Johnstone's£13.144.6★76 rev

Johnstones - Wall & Ceiling Paint - Ballet Slipper - Matt Finish - Emulsion Paint - Fantastic Coverage - Easy to Apply - Dry in 1-2 Hours - 12m2 Coverage per Litre - 2.5L

Johnstone's£12.524.6★1,023 rev

Johnstones - Washable Paint - Rosebud - Matt Finish - Emulsion Paint - Highly Durable - Stain Resistant - Non Toxic & Low Odour - 12m2 Coverage per Litre - 2.5L

Johnstone's£13.474.5★9,545 rev

CROWN 2.5L Breatheasy MATT Emulsion Paint for Walls & Ceilings - RHUBARB ROSE

Crown£17.374.7★96 rev

Ronseal One Coat Everywhere Hazy Pink Matt 2.5L Durable Interior Paint for Walls & Ceilings Smooth Finish Quick Coverage Ideal for Easy Home Projects

Ronseal£19.174.6★45 rev

Newest

by launch date

Pink Cadillac Johnstones Wall & Ceiling Matt Paint 2.5L Smooth Matt Finish Excellent Coverage Quick Dry Low Odour Interior Paint for Walls & Ceilings

DRW£13.131 rev

6mo ago

Dulux Matt Pressed Petal 2.5L

Dulux£19.2438 rev

1y ago

Vintro Paint - All Purpose Paint. Multi-Surface Matt Paint For Indoor/Outdoor Use. Wood Walls Doors Cabinets Metal Plastic Masonry Furniture Glass Tile Radiators & Pipes. 250ml (Pink)

Vintro Paint£11.88354 rev

1y ago

Ronseal One Coat Everywhere Hazy Pink Matt 2.5L Durable Interior Paint for Walls & Ceilings Smooth Finish Quick Coverage Ideal for Easy Home Projects

Ronseal£19.1745 rev

2y ago

Dulux Easycare Washable & Tough Matt Emulsion Paint - Pressed Petal - 2.5L

Dulux£20.65120 rev

3y ago

What buyers say about pink paint

What buyers praise and complain about, mined from review topics.

What buyers love

Color48%

“Amazing colour”

Paint Quality16%

“Great paint at a great price”

Quality-Overall6%

“Gorgeous dusky pink great quality Dulux product”

Coverage6%

“Perfect coverage”

Value For Money6%

“Worth the money”

Moist/Dry4%

“dries beautifully smooth”

Smell2%

“Doesn't leave a strong smell of paint”

Ease Of Cleaning1%

“Easy to wipe off with a damp paper towel if any paint goes where it shouldnt”

Thickness1%

“thickness is absolutely fantastic”

Drying Time1%

“Drying time was super quick”

What buyers complain about

Quality-Overall17%

“Not the best”

Color13%

“Not Magenta”

Paint Quality13%

“I didn't have enough paint for a 3rd coat”

Size-Overall13%

“1 tin looks so small”

Thickness8%

“Its a bit thin”

Value For Money4%

“Waste of money”

Weight Light3%

“Lighter than I thought it would be”

Advertised Vs Actual Product3%

“they paint the tube a different much brighter colour than the paint on the inside so its very misleading”

Top return reasons

Color48%

Paint Quality24%

Size-Overall10%

Leak-Proof7%

Quality-Overall2%

Functionality-Overall2%

Value For Money1%

Advertised Vs Actual Product1%

Design-Overall1%

Image/Picture Clarity1%

Common questions

Is pink paint profitable to sell on Amazon United Kingdom?: The niche generates £89K/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -22.8%. Flapen's verdict: Skip it (38/100).
How competitive is the pink paint niche?: 9 brands and 74 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in pink paint?: Top complaints mined from reviews: Quality-Overall, Color, Paint Quality. The return rate is 0.9%.
When does demand for pink paint peak?: Demand peaks in Feb; the busiest month runs 2.1× the quietest.
What does it cost to enter the pink paint niche?: Listings span £2.03–£24.48; the average listing price is £13.65 (sweet spot $15–$100). The average incumbent carries 1,707 reviews — the moat a new listing must climb.