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Pink Drill

Fail

Shoppers spend only $29K a year here, so Pink Drill is a Fail.

Flapen Score
40
40 / 100
Ranks 1,848 of 2,225 DIY & Tools niches · −9 vs the category median of 49
Market size
£29K/yr41K searches / yr
90-day growth
-11.8%search demand this quarter
Competition
60%top-5 click share · 8 brands · 7 sellers

Flapen Score

Pink Drill against its category

The dotted line is the DIY & Tools average. Past it, Pink Drill is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pink Drill market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pink Drill 41K times last year and spent an estimated £29K. The top 5 brands take 92% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
-11.8%
Conversion, latest week
2.3%
Market size, estimated
£29Ka year
Peak month
November1.7× the quietest month
Top search term
pink drill25K searches a year

02 · Price

A sale here is worth £30.18.

Listings sell for £30.18 on average, from £14.54 to £62.81. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £30.18 that is £0 to £3K a year per listing.

Average price
£30.18inside the $15 to $100 sweet spot
Price range
£14.54–£62.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #35 within Hand Tools. It carries 1,942 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
90%
Out of stock, average day
7.0%
Average rank
#35in Hand Tools
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,942per listing
Listings tracked
21

04 · Newcomers

Amazon counts 1 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Pink Drill products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£6K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

7

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

4%

  • DEKOPRO46%
  • Hi-Spec20%
  • DEKO13%
  • KELNOW7%
  • VIWKO6%
  • BLOSTM4%
  • Open — no brand owns it (2 brands, 4%)

Demand

Pink Drill search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Black Friday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 1.7×

Search terms

Top Pink Drill search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pink drill25K/yr
  • pink drill set for women12K/yr
  • pink drill set4K/yr

Reviews and returns

What reviews say buyers love and hate about Pink Drill

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging14%−0.09

Wont charge

Didn't charge

Doesn't work at all charged it and everything

Strength11%−0.05

Flimsy

not very powerful

not strong enough

Quality-Overall11%+0.17

Rubbish

Bad quality

Totally rubbish

Durability10%−0.12

Breaks easily

Not working after 1st use

not the most durable

Battery Life4%

the battery is dead

The battery comes off

Battery life isnt amazing

Love

Ease Of Use17%+2.00

Very handy

Easy to use

So handy to have around

Value For Money15%+1.05

Excellent value for money

Worth the money

Good Value

Quality-Overall14%+0.17

Amazing quality

Great quality and a really comprehensive set

Great for quality, and accessories

Color9%+0.50

Love the colour

nice pink colour

Hot colour, works well, awesome quality, great value

Weight Light6%+0.21

not overly light

Lightweight

Nice lightweight drill for the price

Return

1.5% Return rate 10% Fixable by listing

Functionality-Overall20%█▅█▆▅▆

Its got no guts couldnt even drill a hole in the wall

Doesn't work

Defective Material/Parts17%▇▅▇▆█▆
Charging16%▇▆▇▅▅█

Wont charge

Didn't charge

Doesn't work at all charged it and everything

Strength10%▄▇▄▃▄█

Flimsy

not very powerful

not strong enough

Size-Overall9%▄▁█▇▅▇

FAQ

Common Pink Drill questions

Answered from the same tracked data.