Picture Rail Hooks
MaybeBuyers convert on 12.2% of searches. But demand is soft, at -24.4% this quarter, so Picture Rail Hooks is a Maybe.
- Flapen Score
- 51 / 100Top 38% of 2,225 DIY & Tools niches · +2 vs the category median of 4951
- Market size
- £74K/yr87K searches / yr
- 90-day growth
- -24.4%search demand this quarter
- Competition
- 48%top-5 click share · 20 brands · 32 sellers
Flapen Score
Picture Rail Hooks against its category
The dotted line is the DIY & Tools average. Past it, Picture Rail Hooks is stronger. Inside it, weaker.
Market
The Picture Rail Hooks market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Picture Rail Hooks 87K times last year and spent an estimated £74K. The top 5 brands take 69% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
12.2% of searches ended in a purchase last week.
Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.2% of those searches ended in a purchase. Searches in the last 90 days moved -24.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.
- Searches, last 12 months
- 87K
- Growth, 90 days vs prior 90
- -24.4%
- Conversion, latest week
- 12.2%
- Market size, estimated
- £74Ka year
- Peak month
- December2.4× the quietest month
- Top search term
- picture rail hooks60K searches a year
02 · Price
A sale here is worth £6.93.
Listings sell for £6.93 on average, from £3.14 to £16.77. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £6.93 that is £3K to £5K a year per listing.
- Average price
- £6.93under the $15 to $100 sweet spot
- Price range
- £3.14–£16.77
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £3K–£5K
- Returns
- 1.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
59% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #599 within Nails, Screws & Fasteners. It carries 232 reviews at 4.36 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 59%
- Prime listings
- 97%
- Out of stock, average day
- 0.0%
- Average rank
- #599in Nails, Screws & Fasteners
- Average rating
- 4.36 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 232per listing
- Listings tracked
- 29
04 · Newcomers
Amazon counts 0 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 7
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 30 months
Products
Top Picture Rail Hooks products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Merriway BH04788 (10 Pcs) EB Brass Plated Picture Rail Hanging Moulding Hooks - Pack of 10 Pieces Yellow
- Price
- £4.18
- Rating
- 4.3/5
- Reviews
- 1,543
- Age
- 9y ago
QWORK Picture Hanging Wire Kit 2m × Ø1.5mm Stainless Steel with Wire Adjustable Hook and Rail Moulding Hook Hold Up to 40 KG (5 pcs)
- Price
- £9.92
- Rating
- 4.6/5
- Reviews
- 667
- Age
- 5y ago
Merriway BH00086 (20 Pcs) EB Brass Plated Picture Rail Moulding Hook - Pack of 20 Pieces
- Price
- £6.62
- Rating
- 4.5/5
- Reviews
- 1,153
- Age
- 14y ago
EAI Moulding Hook Dado Picture Rail - Brass Plated - Pack of 10
- Price
- £7.23
- Rating
- 4.0/5
- Reviews
- 256
- Age
- 5y ago
Taskar White Picture Rail Hooks - Contemporary/Heavy Duty (10 Pack)
- Price
- £9.06
- Rating
- 4.7/5
- Reviews
- 275
- Age
- 5y ago
Trending
90-day click momentum
20PCS Picture Rail Hooks Silver Picture Rail Hooks Heavy Duty Picture Molding Hangers for Hanging Photo Frames Art Exhibition Gallery Pictures Billboards and Keys Holder (Silver)
- Price
- £7.10
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
Picture Rail Hooks Set of 20 Picture Picture Hooks Decorative Wall Mounting Solution for Picture Frames and Wall Art Secure and Easy to Install Picture Rail Hooks
- Price
- £5.31
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago
SUL Chrome Plated Moulding Hook Picture Rail Hooks Hangers Picture Moulding Rail Frame Hook Hangers for Art Exhibition Gallery Picture Billboards Hanging Clothes Keys Holder CHROME (10 PK)
- Price
- £6.60
- Rating
- 4.6/5
- Reviews
- 173
- Age
- 3y ago
18 PCS Picture Rail Hooks Picture Rail Hangers Picture Rail Hangers Protect Walls Home Decor S-Hooks for Picture Frames Art Gallery Billboards Keys Holder (Sliver)
- Price
- £5.67
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 8mo ago
Xelmorant 10 Pcs Picture Rail Hooks and Wire Picture Rail Hooks with 2 Rolls Brass Wires Clothes Practical Gallery Heavy Duty Moulding Display Picture Rail Hangers
- Price
- £5.50
- Rating
- 3.5/5
- Reviews
- 2
- Age
- 1y ago
Newest
by launch date20PCS Picture Rail Hooks Silver Picture Rail Hooks Heavy Duty Picture Molding Hangers for Hanging Photo Frames Art Exhibition Gallery Pictures Billboards and Keys Holder (Silver)
- Price
- £7.10
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago
Picture Rail Hooks Set of 20 Picture Picture Hooks Decorative Wall Mounting Solution for Picture Frames and Wall Art Secure and Easy to Install Picture Rail Hooks
- Price
- £5.31
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 3mo ago
18 PCS Picture Rail Hooks Picture Rail Hangers Picture Rail Hangers Protect Walls Home Decor S-Hooks for Picture Frames Art Gallery Billboards Keys Holder (Sliver)
- Price
- £5.67
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 8mo ago
10PCS Picture Rail Hooks Anti-Ru-st Metal Picture Hangers Heavy Duty Pictures Molding Hangers Hook for Picture Frames Art Exhibition Billboards Keys Holder
- Price
- £4.95
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 10mo ago
Picture Rail Hooks Anti-Rust 10PCS Heavy Duty Picture Rail Hangers
- Price
- £5.38
- Rating
- 4.3/5
- Reviews
- 37
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
20 rising
Sellers
32
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
48%
Top 20: 89%
Open market
24%
- Merriway30%
- SISI UK13%
- EAI10%
- Taskar8%
- QWORK8%
- NACETURE7%
Demand
Picture Rail Hooks search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.4×
Search terms
Top Picture Rail Hooks search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- picture rail hooks60K/yr
- picture rail hangers11K/yr
- picture hooks for picture rail5K/yr
- dado rail hooks3K/yr
- picture rail hook brass3K/yr
- brass picture rail hooks3K/yr
- dado rail picture hanging hooks2K/yr
Reviews and returns
What reviews say buyers love and hate about Picture Rail Hooks
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Image is misleading
Not what was advertised
Nothing like the photo
Could not use
Its a tedious process
I just don't like the colour of the wire
I wouldn't buy different colours
They are also a very shiny
Not sized properly
Too small
where as this can't achieve the same fit
They slip off
Love
like the ones that are much cheaper
Good Value for Money
Good value
Good quality
Good price and quality
look a Quality product
Does the job
As expected
Look exactly as pictured
Very easy to use
Great, easy
Good brass colour picture hooks
two tone coloured
Return
1.4% Return rate 81% Fixable by listing
Not sized properly
Too small
where as this can't achieve the same fit
Image is misleading
Not what was advertised
Nothing like the photo
I just don't like the colour of the wire
I wouldn't buy different colours
They are also a very shiny
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Picture Rail Hooks questions
Answered from the same tracked data.