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Picture Hooks for Plasterboard Walls

Fail

Demand is soft, at -53.5% this quarter, so Picture Hooks for Plasterboard Walls is a Fail.

Flapen Score
38
38 / 100
Ranks 1,956 of 2,225 DIY & Tools niches · −11 vs the category median of 49
Market size
£96K/yr121K searches / yr
90-day growth
-53.5%search demand this quarter
Competition
74%top-5 click share · 7 brands · 55 sellers

Flapen Score

Picture Hooks for Plasterboard Walls against its category

The dotted line is the DIY & Tools average. Past it, Picture Hooks for Plasterboard Walls is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Picture Hooks for Plasterboard Walls market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Picture Hooks for Plasterboard Walls 121K times last year and spent an estimated £96K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Oct–Nov. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 10.1% of those searches ended in a purchase.

Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.1% of those searches ended in a purchase. Searches in the last 90 days moved -53.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £96K a year.

Searches, last 12 months
121K
Growth, 90 days vs prior 90
-53.5%
Conversion, latest week
10.1%
Market size, estimated
£96Ka year
Peak month
November2.9× the quietest month
Top search term
3m claw53K searches a year

02 · Price

A sale here is worth £7.91.

Listings sell for £7.91 on average, from £2.96 to £24.16. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £7.91 that is £4K to £6K a year per listing.

Average price
£7.91under the $15 to $100 sweet spot
Price range
£2.96–£24.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #243 within Hooks. It carries 930 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#243in Hooks
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
930per listing
Listings tracked
16

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
25 months

Products

Top Picture Hooks for Plasterboard Walls products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.

£0£10K£19K£29K£39K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

55

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

74%

Top 20: 100%

Open market

1%

  • 3M CLAW66%
  • Kunoli21%
  • Tarotoo6%
  • LIJIXI2%
  • HANIES2%
  • Damogo2%
  • Open — no brand owns it (1 brand, 1%)

Demand

Picture Hooks for Plasterboard Walls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov · busiest ÷ quietest = 2.9×

Search terms

Top Picture Hooks for Plasterboard Walls search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • 3m claw53K/yr
  • 3m claw picture hanger36K/yr
  • plasterboard picture hooks13K/yr
  • claw9K/yr
  • claw picture hangers6K/yr
  • plasterboard hooks4K/yr

Reviews and returns

What reviews say buyers love and hate about Picture Hooks for Plasterboard Walls

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Ease Of Use”
19%of negative reviews mention “Ease Of Use”
0.9%of orders come back
“not as easy as pushing in with thumbs”
A buyer, on “Ease Of Use”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Picture Hooks for Plasterboard Walls questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data