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Picture Hooks for Plasterboard Walls

Fail

Demand is soft, at -53.5% this quarter, so Picture Hooks for Plasterboard Walls is a Fail.

Flapen Score
38
38 / 100
Ranks 1,956 of 2,225 DIY & Tools niches · −11 vs the category median of 49
Market size
£96K/yr121K searches / yr
90-day growth
-53.5%search demand this quarter
Competition
74%top-5 click share · 7 brands · 55 sellers

Flapen Score

Picture Hooks for Plasterboard Walls against its category

The dotted line is the DIY & Tools average. Past it, Picture Hooks for Plasterboard Walls is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Picture Hooks for Plasterboard Walls market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Picture Hooks for Plasterboard Walls 121K times last year and spent an estimated £96K. The top 5 brands take 97% of clicks. Demand peaks in Jan–Oct–Nov. Flapen scores it 38 out of 100, a Fail.

01 · Demand

10.1% of searches ended in a purchase last week.

Shoppers searched for this 121K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.1% of those searches ended in a purchase. Searches in the last 90 days moved -53.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £96K a year.

Searches, last 12 months
121K
Growth, 90 days vs prior 90
-53.5%
Conversion, latest week
10.1%
Market size, estimated
£96Ka year
Peak month
November2.9× the quietest month
Top search term
3m claw53K searches a year

02 · Price

A sale here is worth £7.91.

Listings sell for £7.91 on average, from £2.96 to £24.16. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £7.91 that is £4K to £6K a year per listing.

Average price
£7.91under the $15 to $100 sweet spot
Price range
£2.96–£24.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #243 within Hooks. It carries 930 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
1.5%
Average rank
#243in Hooks
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
930per listing
Listings tracked
16

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
25 months

Products

Top Picture Hooks for Plasterboard Walls products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£10K£19K£29K£39K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

55

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

1%

  • 3M CLAW66%
  • Kunoli21%
  • Tarotoo6%
  • LIJIXI2%
  • HANIES2%
  • Damogo2%
  • Open — no brand owns it (1 brand, 1%)

Demand

Picture Hooks for Plasterboard Walls search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov · busiest ÷ quietest = 2.9×

Search terms

Top Picture Hooks for Plasterboard Walls search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • 3m claw53K/yr
  • 3m claw picture hanger36K/yr
  • plasterboard picture hooks13K/yr
  • claw9K/yr
  • claw picture hangers6K/yr
  • plasterboard hooks4K/yr

Reviews and returns

What reviews say buyers love and hate about Picture Hooks for Plasterboard Walls

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ease Of Use19%+0.33

not as easy as pushing in with thumbs

A bit difficult to push into the wall

Not as easy as the package suggests

Value For Money18%−0.08

expensive

These are not value for money if you see what they are

Overpriced

Quality-Overall13%−0.05

Not very good

Rubbish

absolute waste of money

Functionality-Overall11%−0.11

Can't push into plastered walls

Dont work

Not recommended - not working properly

Durability5%−0.03

I don't trust for something that would break if it fell

Just as I was about to hand the painting hook broke

Love

Ease Of Use21%+0.33

Easy to use

And just as easy to remove

So easy to use picture/mirror hangers

Strength17%+1.77

Very sturdy and easy to install

Good strength

Strong hook

Quality-Overall12%−0.05

Excellent product

Good quality

Great item

Assembly/Installation11%+1.06

make it super easy to hang all the art pieces

Easy to install

So easy to put up

Advertised Vs Actual Product7%+0.54

do the job perfectly

Just what I needed

As described

Return

0.9% Return rate 29% Fixable by listing

Functionality-Overall26%▆▃▅█▄▅

Can't push into plastered walls

Dont work

Not recommended - not working properly

Size-Overall20%▆█▅▃▇▆

They are relatively small

Compatibility-Overall18%▂▅▃▄█▆
Advertised Vs Actual Product5%▁▅▅▃█▄

Didnt work as advertised

Quality-Overall5%▅▂█▃▁▂

Not very good

Rubbish

absolute waste of money

FAQ

Common Picture Hooks for Plasterboard Walls questions

Answered from the same tracked data.