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Picture Hooks

Maybe

Returns run at only 0.4% of orders. But prices span $2.63–$10.87, mostly outside the sweet spot, so Picture Hooks is a Maybe.

Flapen Score
57
57 / 100
Top 14% of 2,225 DIY & Tools niches · +8 vs the category median of 49
Market size
£993K/yr1.4M searches / yr
90-day growth
-24.1%search demand this quarter
Competition
49%top-5 click share · 19 brands · 54 sellers

Flapen Score

Picture Hooks against its category

The dotted line is the DIY & Tools average. Past it, Picture Hooks is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Picture Hooks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Picture Hooks 1.4M times last year and spent an estimated £993K. The top 5 brands take 51% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

12.9% of searches ended in a purchase last week.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.9% of those searches ended in a purchase. Searches in the last 90 days moved -24.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £993K a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
-24.1%
Conversion, latest week
12.9%
Market size, estimated
£993Ka year
Peak month
March1.5× the quietest month
Top search term
picture hooks666K searches a year

02 · Price

A sale here is worth £5.65.

Listings sell for £5.65 on average, from £2.63 to £10.87. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 3,000 to 4,000 of them. At £5.65 that is £17K to £23K a year per listing.

Average price
£5.65under the $15 to $100 sweet spot
Price range
£2.63–£10.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
3,000–4,000
Revenue per listing a year
£17K–£23K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #57 within Nails, Screws & Fasteners. It carries 2,967 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
5.1%
Average rank
#57in Nails, Screws & Fasteners
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,967per listing
Listings tracked
25

04 · Newcomers

Amazon counts 3 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
28 months

Products

Top Picture Hooks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£50K£99K£149K£199K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

54

Top-5 brand share

51%

Top 20: 100%

Top-5 click share

49%

Top 20: 94%

Open market

42%

  • YHYZ18%
  • YISCOKO10%
  • Damogo8%
  • ojussa8%
  • STAY UNIQUE 18%
  • HAUSPROFI7%

Demand

Picture Hooks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Picture Hooks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • picture hooks666K/yr
  • picture hanging kit300K/yr
  • picture hanging117K/yr
  • picture hanging hooks55K/yr
  • picture hangers39K/yr
  • picture frame hooks30K/yr
  • picture hooks for plasterboard walls24K/yr
  • picture hooks for hard walls20K/yr
  • picture hook19K/yr
  • picture hook for plastered walls12K/yr

Reviews and returns

What reviews say buyers love and hate about Picture Hooks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness22%−0.17

Poor adhesive

no longer sticks

Do not stick

Quality-Overall17%+0.37

Terrible product absolutely Terrible

Poor quality nails

Bad quality

Paint Quality9%−0.07

horrible for paint

Not sure if it is the paint or this

paint also came off even after following all the instructions

Durability8%−0.06

then suddenly break

Not very durable

broke after two days

Value For Money8%+1.13

Overpriced rubbish

very pricey for what they are i think

Overpriced

Love

Quality-Overall22%+0.37

Nice little set well made did the job

Excellent Product

Great variety

Value For Money17%+1.13

Excellent value

Decent price

Great value

Ease Of Use13%+1.38

Ease of use

Easy to use/ remove

Really handy

Advertised Vs Actual Product11%+0.73

As described

Exactly what I wanted

Exactly as advertised

Strength10%

Surprisingly strong

Strong and EASY to use

Hooks are quite strong

Return

0.4% Return rate 26% Fixable by listing

Adhesion/Stickiness26%▅▅██▅▅

Poor adhesive

no longer sticks

Do not stick

Size-Overall20%▆▅▆▅▇█

Not fit for purpose

Small

the hooks are tiny

Functionality-Overall13%▆▆▇▇▇█

Can't push into plastered walls

Do not perform well at all

Did not work

Quality-Overall8%█▆▄▅▅▆

Terrible product absolutely Terrible

Poor quality nails

Bad quality

Strength6%▇█▆▅▇▇

Very weak

Not strong

are weak in material

FAQ

Common Picture Hooks questions

Answered from the same tracked data.