Is picture hooks profitable to sell on Amazon United Kingdom?

The niche generates £993K/yr across 25 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is -24.1%. Flapen's verdict: Worth a look (57/100).

How competitive is the picture hooks niche?

19 brands and 54 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 51% of demand.

What do buyers complain about in picture hooks?

Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Paint Quality. The return rate is 0.4%.

When does demand for picture hooks peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the picture hooks niche?

Listings span £2.63–£10.87; the average listing price is £5.65 (sweet spot $15–$100). The average incumbent carries 2,967 reviews — the moat a new listing must climb.

picture hooks

Worth a look

Shows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Incredible12.9%

search→purchase rate — share of searches ending in a sale

Brand share

Great51%

top-5 brand share — no brand owns this niche

Market size

Great£993K

£993K/yr · 1.4M searches

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay2,967.36

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£5.65

avg listing price — sweet spot $15–$100

Growth

Bad-24.1%

90-day search growth — must beat 0% to launch

Price range

Bad£2.63–£10.87

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand

According to Flapen's Amazon United Kingdom niche tracking, picture hooks is a £993K/yr Amazon United Kingdom market (1.4M searches/yr). The top 5 brands hold 51% of demand. Verdict: Worth a look — 57/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

picture hooks market data

Units sold / yr: 150K–200K; avg 3,000–4,000/product
Revenue / yr: £848K–£1.1M; units × avg price
Conversion rate: 12.9%
Avg BSR: #57
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 5.1%
Avg brand age: 28 months
Avg seller age: 173 days

Competition & brand share

The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 falling

Sellers

Top-5 brand share

51%

Top 20: 100%

Top-5 click share

49%

Top 20: 94%

Open market

42%

YHYZ18%
YISCOKO10%
Damogo8%
ojussa8%
STAY UNIQUE 18%
HAUSPROFI7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -24.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top picture hooks search terms

picture hooks666K/yr -23.0%11.6% conv.
picture hanging kit300K/yr -27.8%10.4% conv.
picture hanging117K/yr -19.4%4.5% conv.
picture hanging hooks55K/yr -29.7%6.8% conv.
picture hangers39K/yr -29.3%3.5% conv.
picture frame hooks30K/yr -20.1%4.8% conv.
picture hooks for plasterboard walls24K/yr -3.5%7.2% conv.
picture hooks for hard walls20K/yr -22.9%11.4% conv.
picture hook19K/yr -22.4%8.1% conv.
picture hook for plastered walls12K/yr -17.5%17.2% conv.

All search terms

Top picture hooks products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

YHYZ Picture Hooks Heavy Duty Picture Hanging Kit: Hangers (50 30 20 10 lbs) + Nails Hanging Clock Photo Mirror Painting for Plasterboard Wood Dry Walls Hardwall

YHYZ£4.244.6★536 rev

YISCOKO Picture Hooks Non-Trace Wall Hooks Picture Hanging Hooks Frame Hanger Hook for Hanging Paintings Photos Mirror (24Pcs-Three Sizes)

YISCOKO£3.584.4★486 rev

StayUnique1 - 260 PCs Picture Hooks Heavy Duty-- Rustproof Picture Hanging Kit with Saw Tooth D-Ring Nails with Screws for Mirrors Picture Frames & Paintings

STAY UNIQUE 1£8.464.4★1,218 rev

HAUSPROFI 282pcs Picture Hooks for Hard Walls Picture Hanging Kit for Picture Frame Fixing Assorted Picture Hanger Set with 62 Steel Hooks 30 Sawtooth Hangers D-Ring Steel Wire Nails Screws

HAUSPROFI£6.554.5★2,089 rev

300pcs Picture Hooks Picture Hanging Kit for Picture Frame Fixing Hard Walls Photo Hooks Assorted Picture Hanger Set with Saw Tooth D-Ring Nails Wire Screws

ojussa£4.734.5★133 rev

Newest

by launch date

400 PCS Picture Hanging Kit - Assorted Hooks for Frames and Photos Perfect for Hard Walls - Includes Saw Tooth Hangers D-Rings Nails and Wire for Easy Installation

Nakalixir£4.6137 rev

6mo ago

100PCS Heavy Duty Picture Hooks for Plasterboard Hard Walls (20 Sets 50lbs + 30 Sets 30lbs) Picture Hanging Kit Picture Rail Frame Hooks Hangers

shungran£5.4345 rev

8mo ago

20Pcs Claw Picture Hanger Hooks for Plasterboard Walls No Nails Drywall Picture Hanging Kit Holds up to 40lb No Damage Heavy Duty Hook Painting Mirror Photo Frame Art Tool-Free Installation

Kunoli£6.8576 rev

10mo ago

300pcs Picture Hooks Picture Hanging Kit for Picture Frame Fixing Hard Walls Photo Hooks Assorted Picture Hanger Set with Saw Tooth D-Ring Nails Wire Screws

ojussa£4.73133 rev

1y ago

YISCOKO Picture Hooks Non-Trace Wall Hooks Picture Hanging Hooks Frame Hanger Hook for Hanging Paintings Photos Mirror (24Pcs-Three Sizes)

YISCOKO£3.58486 rev

1y ago

What buyers say about picture hooks

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“Nice little set well made did the job”

Value For Money17%

“Excellent value”

Ease Of Use13%

“Ease of use”

Advertised Vs Actual Product11%

“As described”

Strength10%

“Surprisingly strong”

Adhesion/Stickiness7%

“Good adhesion”

Size-Overall6%

“easy to fit”

Assembly/Installation3%

“Easy to put up”

Durability2%

“it should last a good while for general household use”

Image/Picture Clarity2%

“great and easy way of fixing pictures etc”

What buyers complain about

Adhesion/Stickiness22%

“Poor adhesive”

Quality-Overall17%

“Terrible product absolutely Terrible”

Paint Quality9%

“horrible for paint”

Durability8%

“then suddenly break”

Value For Money8%

“Overpriced rubbish”

Strength8%

“Very weak”

Functionality-Overall6%

“Can't push into plastered walls”

Weight Heavy3%

“These are definitely NOT heavy duty”

Advertised Vs Actual Product3%

“False description”

Size-Overall2%

“Not fit for purpose”

Top return reasons

Adhesion/Stickiness26%

Size-Overall20%

Functionality-Overall13%

Quality-Overall8%

Strength6%

Defective Material/Parts4%

Compatibility-Overall4%