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Picture Hanging Kit

Maybe

Returns run at only 0.4% of orders. But demand is soft, at -26.4% this quarter, so Picture Hanging Kit is a Maybe.

Flapen Score
56
56 / 100
Top 17% of 2,225 DIY & Tools niches · +7 vs the category median of 49
Market size
£408K/yr521K searches / yr
90-day growth
-26.4%search demand this quarter
Competition
44%top-5 click share · 29 brands · 88 sellers

Flapen Score

Picture Hanging Kit against its category

The dotted line is the DIY & Tools average. Past it, Picture Hanging Kit is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Picture Hanging Kit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Picture Hanging Kit 521K times last year and spent an estimated £408K. The top 5 brands take 56% of clicks. Demand peaks in Jan–Feb. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

10.6% of searches ended in a purchase last week.

Shoppers searched for this 521K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.6% of those searches ended in a purchase. Searches in the last 90 days moved -26.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £408K a year.

Searches, last 12 months
521K
Growth, 90 days vs prior 90
-26.4%
Conversion, latest week
10.6%
Market size, estimated
£408Ka year
Peak month
January1.6× the quietest month
Top search term
picture hanging kit300K searches a year

02 · Price

A sale here is worth £7.37.

Listings sell for £7.37 on average, from £3.38 to £23.82. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,250 to 1,500 of them. At £7.37 that is £9K to £11K a year per listing.

Average price
£7.37under the $15 to $100 sweet spot
Price range
£3.38–£23.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
1,250–1,500
Revenue per listing a year
£9K–£11K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #108 within Adhesives & Sealers. It carries 7,368 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
5.2%
Average rank
#108in Adhesives & Sealers
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,368per listing
Listings tracked
36

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
27 months

Products

Top Picture Hanging Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£16K£33K£49K£65K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 rising

Sellers

88

Top-5 brand share

56%

Top 20: 92%

Top-5 click share

44%

Top 20: 84%

Open market

38%

  • Command16%
  • ojussa15%
  • Damogo12%
  • HAUSPROFI8%
  • STAY UNIQUE 16%
  • Nakalixir5%

Demand

Picture Hanging Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.6×

Search terms

Top Picture Hanging Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • picture hanging kit300K/yr
  • picture hanging117K/yr
  • picture hangers39K/yr
  • canvas hanging kits15K/yr
  • picture hanger11K/yr
  • picture frame hanging kit7K/yr
  • picture fixings5K/yr
  • picture framing kit6K/yr
  • frame hanging kit4K/yr
  • wall hanging kit4K/yr

Reviews and returns

What reviews say buyers love and hate about Picture Hanging Kit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness32%−0.31

DOESN'T STICK

Poor adhesive

Didn't Stick for Long

Quality-Overall16%+0.34

Not the usual quality

Lower quality than before

Bad quality

Durability7%−0.05

they are easily broken

Conked out within a month

broke after two days

Value For Money7%+0.99

Maybe its a little on the expensive side

a bit pricey

Overpriced

Functionality-Overall6%−0.05

Does not work as advertised

Do not perform well at all

Did not work

Love

Quality-Overall20%+0.34

Good variety

Excellent Tool

Excellent Product

Ease Of Use17%+1.41

Ease of use

Very handy to have

Easy to use/ remove

Value For Money15%+0.99

Excellent value

Good Value

Good value for money

Advertised Vs Actual Product12%+0.76

As advertised

Exactly what I wanted

As described

Strength8%+0.29

The wire is strong

Good strong hooks

Good strength

Return

0.4% Return rate 18% Fixable by listing

Adhesion/Stickiness32%█▇▇▇▆▆

DOESN'T STICK

Poor adhesive

Didn't Stick for Long

Functionality-Overall17%▅▅█▇▆█

Does not work as advertised

Do not perform well at all

Did not work

Size-Overall13%▆▇▅▆▇█
Defective Material/Parts7%█▆▆▇█▆
Quality-Overall6%█▇▆█▇▆

Not the usual quality

Lower quality than before

Bad quality

FAQ

Common Picture Hanging Kit questions

Answered from the same tracked data.