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Picture Hanging

Fail

Prices span $3.29–$12.32, mostly outside the sweet spot, so Picture Hanging is a Fail.

Flapen Score
46
46 / 100
Ranks 1,352 of 2,225 DIY & Tools niches · −3 vs the category median of 49
Market size
£88K/yr212K searches / yr
90-day growth
-24.4%search demand this quarter
Competition
48%top-5 click share · 24 brands · 86 sellers

Flapen Score

Picture Hanging against its category

The dotted line is the DIY & Tools average. Past it, Picture Hanging is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Picture Hanging market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Picture Hanging 212K times last year and spent an estimated £88K. The top 5 brands take 62% of clicks. Demand peaks in Oct. Flapen scores it 46 out of 100, a Fail.

01 · Demand

6.6% of searches ended in a purchase last week.

Shoppers searched for this 212K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.6% of those searches ended in a purchase. Searches in the last 90 days moved -24.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £88K a year.

Searches, last 12 months
212K
Growth, 90 days vs prior 90
-24.4%
Conversion, latest week
6.6%
Market size, estimated
£88Ka year
Peak month
October1.6× the quietest month
Top search term
picture hanging117K searches a year

02 · Price

A sale here is worth £6.27.

Listings sell for £6.27 on average, from £3.29 to £12.32. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £6.27 that is £2K to £3K a year per listing.

Average price
£6.27under the $15 to $100 sweet spot
Price range
£3.29–£12.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #80 within Adhesives & Sealers. It carries 8,853 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
77%
Prime listings
100%
Out of stock, average day
6.0%
Average rank
#80in Adhesives & Sealers
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,853per listing
Listings tracked
31

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
26 months

Products

Top Picture Hanging products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£9K£13K£18K1101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

86

Top-5 brand share

62%

Top 20: 96%

Top-5 click share

48%

Top 20: 88%

Open market

33%

  • Command33%
  • HAUSPROFI12%
  • Damogo7%
  • YHYZ6%
  • Homened4%
  • IDEALHOUSE4%

Demand

Picture Hanging search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct · busiest ÷ quietest = 1.6×

Search terms

Top Picture Hanging search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • picture hanging117K/yr
  • picture hangers39K/yr
  • canvas hanging kits15K/yr
  • picture hanger11K/yr
  • picture frame hangers7K/yr
  • picture fixings5K/yr
  • frame hanger4K/yr
  • wall fixings for pictures3K/yr
  • frame hanging3K/yr
  • hanging pictures3K/yr

Reviews and returns

What reviews say buyers love and hate about Picture Hanging

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness32%−0.33

DOESN'T STICK

Poor adhesive

Didn't Stick for Long

Quality-Overall15%+0.31

Bad quality

Very cheap ok quality

Not the usual quality

Durability7%−0.05

they are easily broken

fell off wall within half an hour

broke after two days

Value For Money7%+1.09

Overpriced

Overpriced rubbish

a bit pricey

Paint Quality6%−0.04

paint also came off even after following all the instructions

Not sure if it is the paint or this

pealed the paint

Love

Quality-Overall19%+0.31

Excellent product

Good product and quality, good seller and a speedy delivery

Great variety

Ease Of Use15%+1.26

Ease of use

handy to have around

Easy to use/ remove

Value For Money15%+1.09

Great value

Excellent value

Good price

Advertised Vs Actual Product10%+0.62

Exactly as advertised

As described

Just what was needed

Strength9%+0.37

Strong and EASY to use

Hooks are quite strong

Good strength

Return

0.4% Return rate 18% Fixable by listing

Adhesion/Stickiness34%█▇██▆▆

DOESN'T STICK

Poor adhesive

Didn't Stick for Long

Functionality-Overall16%▅▆██▇█

Does not work as advertised

Do not perform well at all

Did not work

Size-Overall13%▆█▆▆▇█

Not fit for purpose

Did not use them the nails was so small

Small

Defective Material/Parts6%██▆▇▇▅
Quality-Overall5%█▅▆▅▆▅

Bad quality

Very cheap ok quality

Not the usual quality

FAQ

Common Picture Hanging questions

Answered from the same tracked data.