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Picture Framing Tape

Fail

Prices span $3.44–$11.55, mostly outside the sweet spot, so Picture Framing Tape is a Fail.

Flapen Score
39
39 / 100
Ranks 1,901 of 2,225 DIY & Tools niches · −10 vs the category median of 49
Market size
£72K/yr61K searches / yr
90-day growth
-13.3%search demand this quarter
Competition
69%top-5 click share · 12 brands · 71 sellers

Flapen Score

Picture Framing Tape against its category

The dotted line is the DIY & Tools average. Past it, Picture Framing Tape is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Picture Framing Tape market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Picture Framing Tape 61K times last year and spent an estimated £72K. The top 5 brands take 83% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

17.7% of searches ended in a purchase last week.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.7% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
-13.3%
Conversion, latest week
17.7%
Market size, estimated
£72Ka year
Peak month
November1.2× the quietest month
Top search term
picture frame tape15K searches a year

02 · Price

A sale here is worth £6.66.

Listings sell for £6.66 on average, from £3.44 to £11.55. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £6.66 that is £3K to £5K a year per listing.

Average price
£6.66under the $15 to $100 sweet spot
Price range
£3.44–£11.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #88 within Adhesives & Sealers. It carries 3,059 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#88in Adhesives & Sealers
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,059per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Picture Framing Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£14K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

71

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

12%

  • LagunaProject29%
  • Ultratape23%
  • Kite12%
  • indigo11%
  • Sabco7%
  • G4GADGET6%
  • Open — no brand owns it (6 brands, 12%)

Demand

Picture Framing Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KBlack Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Picture Framing Tape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • picture frame tape15K/yr
  • picture framing tape15K/yr
  • framing tape11K/yr
  • framers tape6K/yr
  • picture tape5K/yr
  • picture tape for framing4K/yr
  • frame tape3K/yr
  • frame sealing tape2K/yr

Reviews and returns

What reviews say buyers love and hate about Picture Framing Tape

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness38%−0.18

Poor adhesive

Do not stick

Didn't Stick for Long

Quality-Overall12%+0.61

Not the usual quality

Lower quality than before

Bad quality

Paint Quality8%−0.05

peeled the paint of the wall

Not sure if it is the paint or this

paint also came off even after following all the instructions

Functionality-Overall8%−0.09

Do not perform well at all

Did not work

Does not work as advertised

Value For Money8%+0.39

very pricey for what they are i think

Not cheap

Expensive,

Love

Adhesion/Stickiness28%−0.18

good adhesion

sticks very well

Strong excellent adhesive

Quality-Overall17%+0.61

It's really good quality tape

Excellent product

Good Quality Framing tape - Great Price

Ease Of Use11%+1.19

Easy to use

handy to have around

Easy to use/ remove

Value For Money8%+0.39

Well worth it

Good value

Excellent value

Advertised Vs Actual Product7%+0.62

It exceeded my expectations

As described

Just what was needed

Return

0.4% Return rate 13% Fixable by listing

Adhesion/Stickiness43%█▇▇█▆▆

Poor adhesive

Do not stick

Didn't Stick for Long

Functionality-Overall14%▄▆█▅▆▇

Do not perform well at all

Did not work

Does not work as advertised

Size-Overall8%█▅▅▇▇█
Defective Material/Parts7%█▆▅▅█▂
Quality-Overall4%▄▄▃▄▆█

Not the usual quality

Lower quality than before

Bad quality

FAQ

Common Picture Framing Tape questions

Answered from the same tracked data.