Is picture framing tape profitable to sell on Amazon United Kingdom?

The niche generates £72K/yr across 16 tracked products. 90-day search growth is -13.3%. Flapen's verdict: Skip it (39/100).

How competitive is the picture framing tape niche?

12 brands and 71 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in picture framing tape?

Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Paint Quality. The return rate is 0.4%.

When does demand for picture framing tape peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the picture framing tape niche?

Listings span £3.44–£11.55; the average listing price is £6.66 (sweet spot $15–$100). The average incumbent carries 3,059 reviews — the moat a new listing must climb.

picture framing tape

Skip it

Prices mostly outside the sweet spot ($3.44–$11.55) — this niche doesn't clear our bar today.

Conversion

Incredible17.7%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,058.63

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Avg price

Bad£6.66

avg listing price — sweet spot $15–$100

Market size

Bad£72K

£72K/yr · 61K searches

Growth

Bad-13.3%

90-day search growth — must beat 0% to launch

Price range

Bad£3.44–£11.55

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, picture framing tape is a £72K/yr Amazon United Kingdom market (61K searches/yr). The top 5 brands hold 83% of demand. Verdict: Skip it — 39/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

picture framing tape market data

Units sold / yr: 8K–10K; avg 500–750/product
Revenue / yr: £53K–£67K; units × avg price
Conversion rate: 17.7%
Avg BSR: #88
Page quality: 0%
Prime: 94%
Sponsored: 63%
Out of stock: 0.0%
Avg brand age: 47 months
Avg seller age: 177 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

12%

LagunaProject29%
Ultratape23%
Kite12%
indigo11%
Sabco7%
G4GADGET6%
Open — no brand owns it (6 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.3% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top picture framing tape search terms

picture frame tape15K/yr -0.4%12.4% conv.
picture framing tape15K/yr -16.2%15.8% conv.
framing tape11K/yr +0.8%15.5% conv.
framers tape6K/yr +2.3%15.0% conv.
picture tape5K/yr -8.2%9.6% conv.
picture tape for framing4K/yr -13.8%16.1% conv.
frame tape3K/yr +9.4%7.7% conv.
frame sealing tape2K/yr -91.4%8.5% conv.

All search terms

Top picture framing tape products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Ultratape Self Adhesive Picture Framing Tape 48mm x 50m

Ultratape£6.164.6★222 rev

LagunaProject 38mm x 50m 60gsm Brown Self Adhesive Backing Kraft Paper Tape Picture Framing Framers

LagunaProject£5.874.6★394 rev

48mm x 50m Premium 70gsm Brown Self Adhesive Backing Kraft Paper Tape Picture Framing Framers Tape

LagunaProject£6.704.6★586 rev

indigo Premium Brown Framers Tape - Self Adhesive Picture Framing Masking Backing Packaging Tape (1 x 24mm x 50m)

indigo£5.944.5★773 rev

1X 25mm X 50m Brown Paper Framers Tape - Self-Adhesive Kraft Paper Tape - Vegan Friendly - Eco-Friendly - Fully Recyclable

Kite£4.094.6★357 rev

Newest

by launch date

G4GADGET Kraft Paper Packing Tape 24mm x 50m | Strong Brown Paper Tape for Parcel Packing Picture Framing & Moving Boxes | Eco-Friendly & Recyclable

G4GADGET£3.44115 rev

1y ago

ecoTru UK Ultra Strong Paper Packing Tape British Brand Eco Heavy Duty Brown Kraft Packaging Tape For Box & Parcel Shipping Picture Framing Masking Backing Self Adhesive & Uncoated 2 In x 44 Yrd

ecotru£5.91684 rev

2y ago

Koju Kraft Paper Packing Tape 48mm x 50m | 3 pack | Eco Friendly & Recyclable Brown Paper Tape for Parcel Packing & Picture Framing

Koju£9.95400 rev

3y ago

1X 25mm X 50m Brown Paper Framers Tape - Self-Adhesive Kraft Paper Tape - Vegan Friendly - Eco-Friendly - Fully Recyclable

Kite£4.09357 rev

3y ago

LagunaProject 38mm x 50m 60gsm Brown Self Adhesive Backing Kraft Paper Tape Picture Framing Framers

LagunaProject£5.87394 rev

4y ago

What buyers say about picture framing tape

What buyers praise and complain about, mined from review topics.

What buyers love

Adhesion/Stickiness28%

“good adhesion”

Quality-Overall17%

“It's really good quality tape”

Ease Of Use11%

“Easy to use”

Value For Money8%

“Well worth it”

Advertised Vs Actual Product7%

“It exceeded my expectations”

Strength6%

“Super strong”

Durability3%

“Strong and durable”

Paint Quality2%

“haven't experienced any paint removal which is great”

Efficiency2%

“efficient”

Instructions/User Manual/Troubleshooting1%

“I also enjoyed the user instructions it was clear and helpful”

What buyers complain about

Adhesion/Stickiness38%

“Poor adhesive”

Quality-Overall12%

“Not the usual quality”

Paint Quality8%

“peeled the paint of the wall”

Functionality-Overall8%

“Do not perform well at all”

Value For Money8%

“very pricey for what they are i think”

Durability7%

“broke after two days”

Advertised Vs Actual Product3%

“not the same”

Thickness2%

“I'm not thick”

Instructions/User Manual/Troubleshooting2%

“Instructions in the packet are rubbish”

Tear Resistance1%

“Easy to tear when wrapping”

Top return reasons

Adhesion/Stickiness43%

Functionality-Overall14%

Size-Overall8%

Defective Material/Parts7%

Quality-Overall4%

Advertised Vs Actual Product4%

Strength3%

Compatibility-Overall3%