Picture Framing Tape
FailPrices span $3.44–$11.55, mostly outside the sweet spot, so Picture Framing Tape is a Fail.
- Flapen Score
- 39 / 100Ranks 1,901 of 2,225 DIY & Tools niches · −10 vs the category median of 4939
- Market size
- £72K/yr61K searches / yr
- 90-day growth
- -13.3%search demand this quarter
- Competition
- 69%top-5 click share · 12 brands · 71 sellers
Flapen Score
Picture Framing Tape against its category
The dotted line is the DIY & Tools average. Past it, Picture Framing Tape is stronger. Inside it, weaker.
Market
The Picture Framing Tape market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Picture Framing Tape 61K times last year and spent an estimated £72K. The top 5 brands take 83% of clicks. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 17.7% of those searches ended in a purchase.
Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 17.7% of those searches ended in a purchase. Searches in the last 90 days moved -13.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.
- Searches, last 12 months
- 61K
- Growth, 90 days vs prior 90
- -13.3%
- Conversion, latest week
- 17.7%
- Market size, estimated
- £72Ka year
- Peak month
- November1.2× the quietest month
- Top search term
- picture frame tape15K searches a year
02 · Price
A sale here is worth £6.66.
Listings sell for £6.66 on average, from £3.44 to £11.55. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £6.66 that is £3K to £5K a year per listing.
- Average price
- £6.66under the $15 to $100 sweet spot
- Price range
- £3.44–£11.55
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
63% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #88 within Adhesives & Sealers. It carries 3,059 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 94%
- Out of stock, average day
- 0.0%
- Average rank
- #88in Adhesives & Sealers
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,059per listing
- Listings tracked
- 16
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Picture Framing Tape products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Ultratape Self Adhesive Picture Framing Tape 48mm x 50m
- Price
- £6.16
- Rating
- 4.6/5
- Reviews
- 222
- Age
- 7y ago

LagunaProject 38mm x 50m 60gsm Brown Self Adhesive Backing Kraft Paper Tape Picture Framing Framers
- Price
- £5.87
- Rating
- 4.6/5
- Reviews
- 394
- Age
- 4y ago

48mm x 50m Premium 70gsm Brown Self Adhesive Backing Kraft Paper Tape Picture Framing Framers Tape
- Price
- £6.70
- Rating
- 4.6/5
- Reviews
- 586
- Age
- 12y ago

indigo Premium Brown Framers Tape - Self Adhesive Picture Framing Masking Backing Packaging Tape (1 x 24mm x 50m)
- Price
- £5.94
- Rating
- 4.5/5
- Reviews
- 773
- Age
- 7y ago

1X 25mm X 50m Brown Paper Framers Tape - Self-Adhesive Kraft Paper Tape - Vegan Friendly - Eco-Friendly - Fully Recyclable
- Price
- £4.09
- Rating
- 4.6/5
- Reviews
- 357
- Age
- 3y ago
Trending
estimated 90-day click momentum
Command Picture & Frame Hanging Strips Value Pack Large White - 12 Pairs (24 Strips) - Damage Free Hanging - For Pictures Frames Mirrors Wall décor and Signs
- Price
- £7.39
- Rating
- 4.4/5
- Reviews
- 41,333
- Age
- 12y ago

Greener Route 2X 48mm Standard Framers Paper Tape Recyclable | Natural Rubber Self-Adhesive Saturated Paper Tape | 50 Meter Roll - Vegan - Sustainably Sourced (2)
- Price
- £11.55
- Rating
- 4.7/5
- Reviews
- 242
- Age
- 5y ago

2X 25mm x 50m Framers Tape - Brown Masking Tape - Self-Adhesive Kraft Paper Material Ideal for Picture framing Masking Decorating and or Packaging - Eco-Friendly - 100% Recyclable - Vegan(2)
- Price
- £6.38
- Rating
- 4.6/5
- Reviews
- 441
- Age
- 6y ago

48mm x 50m Premium 70gsm Brown Self Adhesive Backing Kraft Paper Tape Picture Framing Framers Tape
- Price
- £6.70
- Rating
- 4.6/5
- Reviews
- 586
- Age
- 12y ago

ecoTru UK Ultra Strong Paper Packing Tape British Brand Eco Heavy Duty Brown Kraft Packaging Tape For Box & Parcel Shipping Picture Framing Masking Backing Self Adhesive & Uncoated 2 In x 44 Yrd
- Price
- £5.91
- Rating
- 4.7/5
- Reviews
- 684
- Age
- 2y ago
Newest
by launch date
G4GADGET Kraft Paper Packing Tape 24mm x 50m | Strong Brown Paper Tape for Parcel Packing Picture Framing & Moving Boxes | Eco-Friendly & Recyclable
- Price
- £3.44
- Rating
- 4.1/5
- Reviews
- 115
- Age
- 1y ago

ecoTru UK Ultra Strong Paper Packing Tape British Brand Eco Heavy Duty Brown Kraft Packaging Tape For Box & Parcel Shipping Picture Framing Masking Backing Self Adhesive & Uncoated 2 In x 44 Yrd
- Price
- £5.91
- Rating
- 4.7/5
- Reviews
- 684
- Age
- 2y ago

Koju Kraft Paper Packing Tape 48mm x 50m | 3 pack | Eco Friendly & Recyclable Brown Paper Tape for Parcel Packing & Picture Framing
- Price
- £9.95
- Rating
- 4.8/5
- Reviews
- 400
- Age
- 3y ago

1X 25mm X 50m Brown Paper Framers Tape - Self-Adhesive Kraft Paper Tape - Vegan Friendly - Eco-Friendly - Fully Recyclable
- Price
- £4.09
- Rating
- 4.6/5
- Reviews
- 357
- Age
- 3y ago

LagunaProject 38mm x 50m 60gsm Brown Self Adhesive Backing Kraft Paper Tape Picture Framing Framers
- Price
- £5.87
- Rating
- 4.6/5
- Reviews
- 394
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
71
Est. top-5 brand share
83%
Top 20: 100%
Est. top-5 click share
69%
Top 20: 100%
Open market
12%
- LagunaProject29%
- Ultratape23%
- Kite12%
- indigo11%
- Sabco7%
- G4GADGET6%
- Open — no brand owns it (6 brands, 12%)
Demand
Picture Framing Tape search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Picture Framing Tape search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- picture frame tape15K/yr
- picture framing tape15K/yr
- framing tape11K/yr
- framers tape6K/yr
- picture tape5K/yr
- picture tape for framing4K/yr
- frame tape3K/yr
- frame sealing tape2K/yr
Reviews and returns
What reviews say buyers love and hate about Picture Framing Tape
We read the reviews and the return reasons for every product selling here.
“Poor adhesive”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Picture Framing Tape questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








