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Pick Set

Maybe

Returns run at only 0.5% of orders. But demand is soft, at -22.9% this quarter, so Pick Set is a Maybe.

Flapen Score
52
52 / 100
Top 33% of 2,225 DIY & Tools niches · +3 vs the category median of 49
Market size
£367K/yr376K searches / yr
90-day growth
-22.9%search demand this quarter
Competition
35%top-5 click share · 15 brands · 61 sellers

Flapen Score

Pick Set against its category

The dotted line is the DIY & Tools average. Past it, Pick Set is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pick Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pick Set 376K times last year and spent an estimated £367K. The top 5 brands take 86% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 376K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -22.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £367K a year.

Searches, last 12 months
376K
Growth, 90 days vs prior 90
-22.9%
Conversion, latest week
3.7%
Market size, estimated
£367Ka year
Peak month
November1.3× the quietest month
Top search term
us pro152K searches a year

02 · Price

A sale here is worth £26.47.

Listings sell for £26.47 on average, from £2.65 to £502.81. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £26.47 that is £3K to £7K a year per listing.

Average price
£26.47inside the $15 to $100 sweet spot
Price range
£2.65–£502.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£3K–£7K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #941 within Hand Tools. It carries 456 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
95%
Out of stock, average day
0.7%
Average rank
#941in Hand Tools
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
456per listing
Listings tracked
40

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Pick Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

£0£18K£37K£55K£73K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

15 falling

Sellers

61

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

35%

Top 20: 74%

Open market

12%

  • US PRO68%
  • Bergen5%
  • SWANLAKE GARDEN TOOLS5%
  • RJTCXJS4%
  • Milwaukee3%
  • XQX2%
  • Open — no brand owns it (9 brands, 12%)

Demand

Pick Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Pick Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • us pro152K/yr
  • us pro tools154K/yr
  • pick set20K/yr
  • pick tool8K/yr
  • hook and pick set9K/yr
  • hook tool7K/yr
  • pick and hook set7K/yr
  • pick set mechanic5K/yr
  • o ring pick3K/yr
  • pick tool set4K/yr

Reviews and returns

What reviews say buyers love and hate about Pick Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability22%−0.11

Broke first use

Broke after first use

Broke multiple ones after first use

Size-Overall19%−0.11

Not fit for purpose

Length of shaft a little shorter than I was expecting

Too small

Quality-Overall16%+2.31

Cheap for a reason

Poor quality

Low quality box

Advertised Vs Actual Product6%−0.01

False advertising

Not as advertised

not as advertised / shown on Amazon

Strength6%−0.02

very weak, I destroyed one doing a simple bolt removal by using a hand ratchet, I reckon a kid could snap these, I expected better

Junk, snapped with hardly any force

The ball is held in with a thin metal clip which isnt strong enough to be used as and impact

Love

Quality-Overall36%+2.31

and seem reasonable quality

A good quality set

Decent Quality

Value For Money24%+1.59

Good price

Great value

Excellent value for money

Ease Of Use6%+0.31

Easy to use

Very handy

easy to store

Strength6%−0.02

The casing is sturdy

Great adaptor strong enough

Very strong

Advertised Vs Actual Product5%−0.01

Exactly as described

Works as advertised

Way better than i hoped for

Return

0.5% Return rate 39% Fixable by listing

Size-Overall31%▆▇█▇▇▆

Not fit for purpose

Length of shaft a little shorter than I was expecting

Too small

Quality-Overall13%█▆▅▅█▃

Cheap for a reason

Poor quality

Low quality box

Durability8%▅▇▁▆▃█

Broke first use

Broke after first use

Broke multiple ones after first use

Defective Material/Parts7%█▁█▆▅▇
Socket/Port/Plug7%▇▁▅▇▃█

Socket split first use

FAQ

Common Pick Set questions

Answered from the same tracked data.