Pick Axe

Shoppers searched for this 173K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.3% of those searches ended in a purchase. Searches in the last 90 days moved +57.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £177K a year.

Searches, last 12 months

173K

Growth, 90 days vs prior 90

+57.9%

Conversion, latest week

6.3%

Market size, estimated

£177Ka year

Peak month

May5.9× the quietest month

Top search term

mattock40K searches a year

Listings sell for £16.23 on average, from £8.39 to £30.26. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £16.23 that is £4K to £8K a year per listing.

Average price

£16.23inside the $15 to $100 sweet spot

Price range

£8.39–£30.26

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

£4K–£8K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

86% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #39 within Hand Tools. It carries 465 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

86%

Prime listings

71%

Out of stock, average day

8.1%

Average rank

#39in Hand Tools

Average rating

4.43 starsAmazon United Kingdom average 4.36 stars

Average reviews

465per listing

Listings tracked

28

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

45 months