Phox Water Filter Refill
Phox Water Filter Refill shows searches that convert (15.6% search→purchase), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Flapen Score
Is Phox Water Filter Refill profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Phox Water Filter Refill is a £259K/yr Amazon United Kingdom market (94K searches/yr). The top 5 brands hold 96% of demand. Verdict: Worth a look — 52/100.
Phox Water Filter Refill: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -14.3% over the last 90 days and 15.6% of searches end in a purchase.
£259K
revenue / yr
Who owns the niche?
The top 5 brands hold 96% of demand, so 4% of the market is open.
4%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 18 products
Top Phox Water Filter Refill products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Clean Refill Pack for Phox Water Filters 3 Month Supply (Clean)
- Price
- £12.65
- Rating
- 4.6/5
- Reviews
- 2,827
- Age
- 6y ago
Phox Refill Pack for Phox Filters - 3 Month Supply (Alkaline)
- Price
- £12.68
- Rating
- 4.6/5
- Reviews
- 2,827
- Age
- 6y ago
Phox Wave 2.8L Water Filter Jug and Refillable Cartridge (Clean) Blue White | 3 Month Supply
- Price
- £29.61
- Rating
- 4.5/5
- Reviews
- 256
- Age
- 3y ago
12pcs Activated Charcoal Water Filters Coconut Shell Chemical-Free Odor Absorbing Carbon Filter Replacements for Distillers (12PCS 3.5 * 7.5CM)
- Price
- £8.39
- Rating
- 4.1/5
- Reviews
- 301
- Age
- 1y ago
Phox Refill Pack for Phox Filters - 3 Month Supply (Softener)
- Price
- £12.68
- Rating
- 4.6/5
- Reviews
- 2,827
- Age
- 2y ago
Trending
90-day click momentum
Returnabl Refillable Water Filter Cartridge Starter Kit Compatible with Brita Maxtra+ Jugs Includes 3 Refill Pouches (Blue)
- Price
- £19.97
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 2mo ago
12pcs Activated Charcoal Water Filters Coconut Shell Chemical-Free Odor Absorbing Carbon Filter Replacements for Distillers (12PCS 3.5 * 7.5CM)
- Price
- £8.39
- Rating
- 4.1/5
- Reviews
- 301
- Age
- 1y ago
25 Pack Activated Charcoal Water Filters Coconut Shell Activated Carbon Filter Replacements Chemical-Free Odor Absorbing for Distillers Home Pure Water Remove Compound One Year Supply (5 * 8.5cm)
- Price
- £9.62
- Rating
- 3.4/5
- Reviews
- 8
- Age
- 6mo ago
Phox Wave 2.8L Water Filter Jug and Refillable Cartridge (Clean) Blue White | 3 Month Supply
- Price
- £29.61
- Rating
- 4.5/5
- Reviews
- 256
- Age
- 3y ago
Waterdrop Instant Electric Water Filter Jug with a 3-Months Filter 3.5L Countertop Water Filter System Reduces Chlorine Lead Mercury Reduce PFAS PFOA/PFOS 757 Litres Blue (NOT Reduce TDS)
- Price
- £32.22
- Rating
- 4.6/5
- Reviews
- 1,854
- Age
- 1y ago
Newest
by launch dateReturnabl Refillable Water Filter Cartridge Starter Kit Compatible with Brita Maxtra+ Jugs Includes 3 Refill Pouches (Blue)
- Price
- £19.97
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 2mo ago
25 Pack Activated Charcoal Water Filters Coconut Shell Activated Carbon Filter Replacements Chemical-Free Odor Absorbing for Distillers Home Pure Water Remove Compound One Year Supply (5 * 8.5cm)
- Price
- £9.62
- Rating
- 3.4/5
- Reviews
- 8
- Age
- 6mo ago
25Pcs Activated Charcoal Water Filters Coconut Shell Chemical-Free Odor Absorbing Carbon Filter Replacements for Home Pure Water Remove Compound Formaldehyde Benzene Ammonia TVOC Musty Odors(5*8.5cm)
- Price
- £10.04
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 10mo ago
25Pack Activated Charcoal Water Filters Coconut Shell Activated Carbon Filter Sachets Chemical-Free Odor Absorbing for Home Pure Water Remove Compound(5 * 8.5cm)
- Price
- £10.11
- Rating
- 4.2/5
- Reviews
- 18
- Age
- 10mo ago
12pcs Activated Charcoal Water Filters Coconut Shell Chemical-Free Odor Absorbing Carbon Filter Replacements for Distillers (12PCS 3.5 * 7.5CM)
- Price
- £8.39
- Rating
- 4.1/5
- Reviews
- 301
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
Brands
8 rising
Sellers
15
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
2%
- Phox74%
- Hopeas12%
- livager6%
- Draymora2%
- Waterdrop2%
- INVIGORATED WATER1%
- Open — no brand owns it (2 brands, 2%)
Top Phox Water Filter Refill search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- phox water filter refill44K/yr
- phox water filter18K/yr
- phox16K/yr
- phox refill pack7K/yr
- phox water filter refill alkaline6K/yr
- phox water3K/yr
What reviews say buyers love and hate about Phox Water Filter Refill
What buyers mention most, as a share of all reviews.
What buyers love
77% of reviews“Great filter”
“A good device”
“Excellent value”
“Easy to use”
“As described”
What buyers complain about
61% of reviews“Not very good filtering”
“shoddy quality for the price”
“unfortunately far too expensive for me”
“It didnt last long before it started leaking everywhere”
“Badly fitted lid”
Phox Water Filter Refill return rate & reasons
Why buyers send it back, as a share of all return requests.
0.7%
Return rate
45%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Phox Water Filter Refill questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
