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Phox Water Filter Refill

Maybe

Buyers convert on 15.6% of searches. But the top 5 brands take 96% of clicks, so Phox Water Filter Refill is a Maybe.

Flapen Score
52
52 / 100
Top 33% of 2,225 DIY & Tools niches · +3 vs the category median of 49
Market size
£259K/yr94K searches / yr
90-day growth
-14.3%search demand this quarter
Competition
65%top-5 click share · 8 brands · 15 sellers

Flapen Score

Phox Water Filter Refill against its category

The dotted line is the DIY & Tools average. Past it, Phox Water Filter Refill is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Phox Water Filter Refill market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Phox Water Filter Refill 94K times last year and spent an estimated £259K. The top 5 brands take 96% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

15.6% of searches ended in a purchase last week.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.6% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £259K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
-14.3%
Conversion, latest week
15.6%
Market size, estimated
£259Ka year
Top search term
phox water filter refill44K searches a year

02 · Price

A sale here is worth £17.69.

Listings sell for £17.69 on average, from £8.39 to £32.22. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £17.69 that is £9K to £13K a year per listing.

Average price
£17.69inside the $15 to $100 sweet spot
Price range
£8.39–£32.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£9K–£13K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

39% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 37.8% of listings are out of stock. The average listing ranks #139 within Kitchen & Bath Fixtures. It carries 1,018 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
39%
Prime listings
67%
Out of stock, average day
37.8%
Average rank
#139in Kitchen & Bath Fixtures
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,018per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Phox Water Filter Refill products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£26K£52K£78K£104K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

15

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

2%

  • Phox74%
  • Hopeas12%
  • livager6%
  • Draymora2%
  • Waterdrop2%
  • INVIGORATED WATER1%
  • Open — no brand owns it (2 brands, 2%)

Search terms

Top Phox Water Filter Refill search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • phox water filter refill44K/yr
  • phox water filter18K/yr
  • phox16K/yr
  • phox refill pack7K/yr
  • phox water filter refill alkaline6K/yr
  • phox water3K/yr

Reviews and returns

What reviews say buyers love and hate about Phox Water Filter Refill

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Filtration19%−0.03

Not very good filtering

water will not filter through

Filter issue

Quality-Overall12%−0.03

shoddy quality for the price

Poor quality

They appear to be low in quality

Value For Money7%+0.70

unfortunately far too expensive for me

Wish they were not as expensive

Not the cheapest option

Leak-Proof5%

It didnt last long before it started leaking everywhere

Product is leaking

it has started leaking

Size-Overall5%+0.56

Badly fitted lid

Should had bought a bigger size

small sachets, buyer beware

Love

Filtration20%−0.03

Great filter

This filter really works

Great water filter

Quality-Overall16%−0.03

A good device

as build quality of jug seems great

Excellent Product

Value For Money9%+0.70

Excellent value

Amazing price

Value for money

Ease Of Use8%+1.29

Easy to use

Theyve been very useful for everyday use

Really easy appliance to use

Advertised Vs Actual Product7%+0.46

As described

Just like what I wanted

fulfills the job

Return

0.7% Return rate 45% Fixable by listing

Size-Overall34%▆█▅▇▅▆

Badly fitted lid

Should had bought a bigger size

small sachets, buyer beware

Filtration20%▅▅█▄▅▆

Not very good filtering

water will not filter through

Filter issue

Leak-Proof8%█▅▆▆▆▄

It didnt last long before it started leaking everywhere

Product is leaking

it has started leaking

Defective Material/Parts7%▄▃▂▂▇█
Functionality-Overall6%▄▆█▂▂▄

Do not buy these do not work

Basically these filters don't do as claimed

FAQ

Common Phox Water Filter Refill questions

Answered from the same tracked data.