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Phox Water Filter Refill

Maybe

Buyers convert on 15.6% of searches. But the top 5 brands take 96% of clicks, so Phox Water Filter Refill is a Maybe.

Flapen Score
52
52 / 100
Top 33% of 2,225 DIY & Tools niches · +3 vs the category median of 49
Market size
£259K/yr94K searches / yr
90-day growth
-14.3%search demand this quarter
Competition
65%top-5 click share · 8 brands · 15 sellers

Flapen Score

Phox Water Filter Refill against its category

The dotted line is the DIY & Tools average. Past it, Phox Water Filter Refill is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Phox Water Filter Refill market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Phox Water Filter Refill 94K times last year and spent an estimated £259K. The top 5 brands take 96% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 15.6% of those searches ended in a purchase.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.6% of those searches ended in a purchase. Searches in the last 90 days moved -14.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £259K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
-14.3%
Conversion, latest week
15.6%
Market size, estimated
£259Ka year
Top search term
phox water filter refill44K searches a year

02 · Price

A sale here is worth £17.69.

Listings sell for £17.69 on average, from £8.39 to £32.22. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £17.69 that is £9K to £13K a year per listing.

Average price
£17.69inside the $15 to $100 sweet spot
Price range
£8.39–£32.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£9K–£13K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

39% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 37.8% of listings are out of stock. The average listing ranks #139 within Kitchen & Bath Fixtures. It carries 1,018 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
39%
Prime listings
67%
Out of stock, average day
37.8%
Average rank
#139in Kitchen & Bath Fixtures
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,018per listing
Listings tracked
18

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Phox Water Filter Refill products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.

£0£26K£52K£78K£104K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

15

Est. top-5 brand share

96%

Top 20: 100%

Est. top-5 click share

65%

Top 20: 100%

Open market

2%

  • Phox74%
  • Hopeas12%
  • livager6%
  • Draymora2%
  • Waterdrop2%
  • INVIGORATED WATER1%
  • Open — no brand owns it (2 brands, 2%)

Search terms

Top Phox Water Filter Refill search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • phox water filter refill44K/yr
  • phox water filter18K/yr
  • phox16K/yr
  • phox refill pack7K/yr
  • phox water filter refill alkaline6K/yr
  • phox water3K/yr

Reviews and returns

What reviews say buyers love and hate about Phox Water Filter Refill

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Filtration”
19%of negative reviews mention “Filtration”
0.7%of orders come back
“Not very good filtering”
A buyer, on “Filtration”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Phox Water Filter Refill questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data