Philips Water Filter
FailThe top 5 brands take 100% of clicks, so Philips Water Filter is a Fail.
- Flapen Score
- 43 / 100Ranks 1,615 of 2,225 DIY & Tools niches · −6 vs the category median of 4943
- Market size
- £71K/yr59K searches / yr
- 90-day growth
- -12.8%search demand this quarter
- Competition
- 64%top-5 click share · 2 brands · 146 sellers
Flapen Score
Philips Water Filter against its category
The dotted line is the DIY & Tools average. Past it, Philips Water Filter is stronger. Inside it, weaker.
Market
The Philips Water Filter market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Philips Water Filter 59K times last year and spent an estimated £71K. All 2 brands take every click. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 5.9% of those searches ended in a purchase.
Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.
- Searches, last 12 months
- 59K
- Growth, 90 days vs prior 90
- -12.8%
- Conversion, latest week
- 5.9%
- Market size, estimated
- £71Ka year
- Top search term
- philips water filter26K searches a year
02 · Price
A sale here is worth £20.44.
Listings sell for £20.44 on average, from £9.55 to £44.86. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £20.44 that is £2K to £5K a year per listing.
- Average price
- £20.44inside the $15 to $100 sweet spot
- Price range
- £9.55–£44.86
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£5K
- Returns
- 1.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #23 within Kitchen & Bath Fixtures. It carries 8,202 reviews at 4.20 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 100%
- Out of stock, average day
- 0.4%
- Average rank
- #23in Kitchen & Bath Fixtures
- Average rating
- 4.20 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 8,202per listing
- Listings tracked
- 20
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Philips Water Filter products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Philips Water - In-Line Shower Filter Reduces Chlorine by up to 99% Easy to Instal Fits all standard hoses and taps (Packaging may vary)
- Price
- £20.57
- Rating
- 4.1/5
- Reviews
- 11,443
- Age
- 6y ago

Philips Water Replacement Filter Cartridges Taste+ 6-Pack Reduces MICROPLASTICS Chlorine LIMESCALE Heavy Metals Packaging May Vary Compatible with Brita*
- Price
- £17.19
- Rating
- 4.2/5
- Reviews
- 7,757
- Age
- 4y ago

Philips Water Filter Jug +4 Taste+ Replacement Filter Cartridges Fast flow White 2.6 litres Electronic timer Packaging May Vary
- Price
- £16.57
- Rating
- 4.4/5
- Reviews
- 7,273
- Age
- 2y ago

Philips Water On Demand Filtered Water Dispenser Replacement Filter - 3pack Taste + Improves Taste and Reduces impurities BPA-Free
- Price
- £17.05
- Rating
- 4.5/5
- Reviews
- 2,791
- Age
- 4y ago

Philips Water - Shower Filter Cartridge Remove Chlorine and impurities Filtration Capacity: 50 000 L - Packaging May Vary
- Price
- £16.56
- Rating
- 4.5/5
- Reviews
- 2,956
- Age
- 6y ago
Trending
estimated 90-day click momentum
Philips Water in-Line Shower Filter and 3 Replacement cartridges 50 000 L Filtration Capacity Chrome Reduces Chlorine by up to 99% Easy to Install fits All Standard Hoses and taps
- Price
- £44.86
- Rating
- 4.1/5
- Reviews
- 11,443
- Age
- 1y ago

AWP175 Shower Replacement Filter Cartridge Compatible with Philips AWP1775CH Shower Remove Chlorine and impurities Filtration Capacity (2-Pack)
- Price
- £22.51
- Rating
- 3.5/5
- Reviews
- 19
- Age
- 8mo ago

Philips Water Replacement Filter Cartridges Taste+ 12-Pack Reduces MICROPLASTICS Chlorine LIMESCALE Heavy Metals Packaging May Vary Compatible with Brita*
- Price
- £27.65
- Rating
- 4.2/5
- Reviews
- 7,757
- Age
- 4y ago

PHILIPS Water X-Guard On Tap Water Filter Cartridge AWP315 Removes up to 99% of Bacteria 1200 Litre capacity Plastic 1 piece 2 years warranty NSF certified
- Price
- £16.49
- Rating
- 4.4/5
- Reviews
- 1,080
- Age
- 5y ago

Philips Water Filter Jug +4 Taste+ Replacement Filter Cartridges Fast flow White 2.6 litres Electronic timer Packaging May Vary
- Price
- £16.57
- Rating
- 4.4/5
- Reviews
- 7,273
- Age
- 2y ago
Newest
by launch date
AWP175 Shower Replacement Filter Cartridge Compatible with Philips AWP1775CH Shower Remove Chlorine and impurities Filtration Capacity (2-Pack)
- Price
- £22.51
- Rating
- 3.5/5
- Reviews
- 19
- Age
- 8mo ago

Philips Water Filtration Showerhead Protection for Hair & Skin Effectively removes Chlorine and Other Large Particles Three Spray Modes 1 Month Filter Capacity Black
- Price
- £21.45
- Rating
- 3.9/5
- Reviews
- 1,342
- Age
- 1y ago

Philips Water in-Line Shower Filter 50 000 L Filtration Capacity Black Reduces Chlorine by up to 99% Easy to Install fits All Standard Hoses and taps
- Price
- £18.92
- Rating
- 4.1/5
- Reviews
- 11,443
- Age
- 1y ago

Philips Water in-Line Shower Filter and 3 Replacement cartridges 50 000 L Filtration Capacity Chrome Reduces Chlorine by up to 99% Easy to Install fits All Standard Hoses and taps
- Price
- £44.86
- Rating
- 4.1/5
- Reviews
- 11,443
- Age
- 1y ago

Philips Water Filter Jug +4 Taste+ Replacement Filter Cartridges Fast flow White 2.6 litres Electronic timer Packaging May Vary
- Price
- £16.57
- Rating
- 4.4/5
- Reviews
- 7,273
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
2 falling
Sellers
146
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
64%
Top 20: 100%
Open market
0%
- PHILIPS98%
- ZATEIRL2%
- Open — no brand owns it (0%)
Demand
Philips Water Filter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 2.1× · 10 of 12 months tracked
Search terms
Top Philips Water Filter search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- philips water filter26K/yr
- philips filter8K/yr
- philips water filter cartridge9K/yr
- phillips water filter6K/yr
- philips water filter jug3K/yr
- philips filter cartridge4K/yr
- water filter philips3K/yr
Reviews and returns
What reviews say buyers love and hate about Philips Water Filter
We read the reviews and the return reasons for every product selling here.
“This time round the quality of the filters is really bad”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Philips Water Filter questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








