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Philips Water Filter

Fail

The top 5 brands take 100% of clicks, so Philips Water Filter is a Fail.

Flapen Score
43
43 / 100
Ranks 1,615 of 2,225 DIY & Tools niches · −6 vs the category median of 49
Market size
£71K/yr59K searches / yr
90-day growth
-12.8%search demand this quarter
Competition
64%top-5 click share · 2 brands · 146 sellers

Flapen Score

Philips Water Filter against its category

The dotted line is the DIY & Tools average. Past it, Philips Water Filter is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Philips Water Filter market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Philips Water Filter 59K times last year and spent an estimated £71K. All 2 brands take every click. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -12.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.

Searches, last 12 months
59K
Growth, 90 days vs prior 90
-12.8%
Conversion, latest week
5.9%
Market size, estimated
£71Ka year
Top search term
philips water filter26K searches a year

02 · Price

A sale here is worth £20.44.

Listings sell for £20.44 on average, from £9.55 to £44.86. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £20.44 that is £2K to £5K a year per listing.

Average price
£20.44inside the $15 to $100 sweet spot
Price range
£9.55–£44.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
1.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #23 within Kitchen & Bath Fixtures. It carries 8,202 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#23in Kitchen & Bath Fixtures
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,202per listing
Listings tracked
20

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Philips Water Filter products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£21K£28K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

146

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

64%

Top 20: 100%

Open market

0%

  • PHILIPS98%
  • ZATEIRL2%
  • Open — no brand owns it (0%)

Demand

Philips Water Filter search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Black Friday '25Spike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Oct, Nov · busiest ÷ quietest = 2.1× · 10 of 12 months tracked

Search terms

Top Philips Water Filter search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • philips water filter26K/yr
  • philips filter8K/yr
  • philips water filter cartridge9K/yr
  • phillips water filter6K/yr
  • philips water filter jug3K/yr
  • philips filter cartridge4K/yr
  • water filter philips3K/yr

Reviews and returns

What reviews say buyers love and hate about Philips Water Filter

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Quality-Overall”
22%of negative reviews mention “Filtration”
1.7%of orders come back
“This time round the quality of the filters is really bad”
A buyer, on “Filtration”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Philips Water Filter questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data