philips water filter
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great£20.44avg listing price — sweet spot $15–$100
Price range
Great£9.55–£44.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.7%return rate — above 5% kills the launch gate
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Review moat
Bad8,201.85avg incumbent reviews — the moat a new listing must climb
Growth
Bad-12.8%90-day search growth — must beat 0% to launch
Market size
Bad£71K£71K/yr · 59K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, philips water filter is a £71K/yr Amazon United Kingdom market (59K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
philips water filter market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £61K–£82K
- units × avg price
- Conversion rate
- 5.9%
- Avg BSR
- #23
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 60%
- Out of stock
- 0.4%
- Avg brand age
- 38 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.Brands
2 falling
Sellers
146
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
0%
- PHILIPS98%
- ZATEIRL2%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 42 weeks — -12.8% search growth over the last 90 days.Top philips water filter search terms
- philips water filter26K/yr
- philips filter8K/yr
- philips water filter cartridge9K/yr
- phillips water filter6K/yr
- philips water filter jug3K/yr
- philips filter cartridge4K/yr
- water filter philips3K/yr
Top philips water filter products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Philips Water - In-Line Shower Filter Reduces Chlorine by up to 99% Easy to Instal Fits all standard hoses and taps (Packaging may vary)
PHILIPS£20.574.1★11,443 rev
Philips Water Replacement Filter Cartridges Taste+ 6-Pack Reduces MICROPLASTICS Chlorine LIMESCALE Heavy Metals Packaging May Vary Compatible with Brita*
PHILIPS£17.194.2★7,757 rev
Philips Water Filter Jug +4 Taste+ Replacement Filter Cartridges Fast flow White 2.6 litres Electronic timer Packaging May Vary
PHILIPS£16.574.4★7,273 rev
Philips Water On Demand Filtered Water Dispenser Replacement Filter - 3pack Taste + Improves Taste and Reduces impurities BPA-Free
PHILIPS£17.054.5★2,791 rev
Philips Water - Shower Filter Cartridge Remove Chlorine and impurities Filtration Capacity: 50 000 L - Packaging May Vary
PHILIPS£16.564.5★2,956 rev
Newest
by launch date
AWP175 Shower Replacement Filter Cartridge Compatible with Philips AWP1775CH Shower Remove Chlorine and impurities Filtration Capacity (2-Pack)
ZATEIRL£22.5119 rev
Philips Water Filtration Showerhead Protection for Hair & Skin Effectively removes Chlorine and Other Large Particles Three Spray Modes 1 Month Filter Capacity Black
PHILIPS£21.451,342 rev
Philips Water in-Line Shower Filter 50 000 L Filtration Capacity Black Reduces Chlorine by up to 99% Easy to Install fits All Standard Hoses and taps
PHILIPS£18.9211,443 rev
Philips Water in-Line Shower Filter and 3 Replacement cartridges 50 000 L Filtration Capacity Chrome Reduces Chlorine by up to 99% Easy to Install fits All Standard Hoses and taps
PHILIPS£44.8611,443 rev
Philips Water Filter Jug +4 Taste+ Replacement Filter Cartridges Fast flow White 2.6 litres Electronic timer Packaging May Vary
PHILIPS£16.577,273 rev
Trending
90-day click momentumPhilips Water in-Line Shower Filter and 3 Replacement cartridges 50 000 L Filtration Capacity Chrome Reduces Chlorine by up to 99% Easy to Install fits All Standard Hoses and taps
PHILIPS£44.864.1★
AWP175 Shower Replacement Filter Cartridge Compatible with Philips AWP1775CH Shower Remove Chlorine and impurities Filtration Capacity (2-Pack)
ZATEIRL£22.513.5★
Philips Water Replacement Filter Cartridges Taste+ 12-Pack Reduces MICROPLASTICS Chlorine LIMESCALE Heavy Metals Packaging May Vary Compatible with Brita*
PHILIPS£27.654.2★
PHILIPS Water X-Guard On Tap Water Filter Cartridge AWP315 Removes up to 99% of Bacteria 1200 Litre capacity Plastic 1 piece 2 years warranty NSF certified
PHILIPS£16.494.4★
Philips Water Filter Jug +4 Taste+ Replacement Filter Cartridges Fast flow White 2.6 litres Electronic timer Packaging May Vary
PHILIPS£16.574.4★
What buyers say about philips water filter
What buyers praise and complain about, mined from review topics.What buyers love
“It feels like good quality straight away and is very easy to install and use”
“The filter is easy to install”
“Good value”
“Easy installation”
“Works as advertised”
“they fit perfectly without any issues”
“Does the job”
“Ease to use”
“softer it looks nice”
“Long lasting and easy to install”
What buyers complain about
“This time round the quality of the filters is really bad”
“Waste of money as they are not compatible”
“More Expensive”
“Doesn't fit brita”
“not lasting very long”
“This time round the quality of the filters is really bad”
“Therefore can't use it”
“Misleading listing”
“Leaking between different filters mode”
“Did not work”
Top return reasons
Common questions
- Is philips water filter profitable to sell on Amazon United Kingdom?
- The niche generates £71K/yr across 20 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -12.8%. Flapen's verdict: Skip it (43/100).
- How competitive is the philips water filter niche?
- 2 brands and 146 sellers compete. The top 5 products take 64% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in philips water filter?
- Top complaints mined from reviews: Filtration, Compatibility-Overall, Value For Money. The return rate is 1.7%.
- What does it cost to enter the philips water filter niche?
- Listings span £9.55–£44.86; the average listing price is £20.44 (sweet spot $15–$100). The average incumbent carries 8,202 reviews — the moat a new listing must climb.