Philips Water Filter
brand-locked demand (top 5 brands take 100% of clicks) — Philips Water Filter doesn't clear our bar today.
Flapen Score
Is Philips Water Filter profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Philips Water Filter is a £71K/yr Amazon United Kingdom market (59K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.
Philips Water Filter: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -12.8% over the last 90 days and 5.9% of searches end in a purchase.
£71K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 20 products
Top Philips Water Filter products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Philips Water - In-Line Shower Filter Reduces Chlorine by up to 99% Easy to Instal Fits all standard hoses and taps (Packaging may vary)
- Price
- £20.57
- Rating
- 4.1/5
- Reviews
- 11,443
- Age
- 6y ago
Philips Water Replacement Filter Cartridges Taste+ 6-Pack Reduces MICROPLASTICS Chlorine LIMESCALE Heavy Metals Packaging May Vary Compatible with Brita*
- Price
- £17.19
- Rating
- 4.2/5
- Reviews
- 7,757
- Age
- 4y ago
Philips Water Filter Jug +4 Taste+ Replacement Filter Cartridges Fast flow White 2.6 litres Electronic timer Packaging May Vary
- Price
- £16.57
- Rating
- 4.4/5
- Reviews
- 7,273
- Age
- 2y ago
Philips Water On Demand Filtered Water Dispenser Replacement Filter - 3pack Taste + Improves Taste and Reduces impurities BPA-Free
- Price
- £17.05
- Rating
- 4.5/5
- Reviews
- 2,791
- Age
- 4y ago
Philips Water - Shower Filter Cartridge Remove Chlorine and impurities Filtration Capacity: 50 000 L - Packaging May Vary
- Price
- £16.56
- Rating
- 4.5/5
- Reviews
- 2,956
- Age
- 6y ago
Trending
90-day click momentum
Philips Water in-Line Shower Filter and 3 Replacement cartridges 50 000 L Filtration Capacity Chrome Reduces Chlorine by up to 99% Easy to Install fits All Standard Hoses and taps
- Price
- £44.86
- Rating
- 4.1/5
- Reviews
- 11,443
- Age
- 1y ago
AWP175 Shower Replacement Filter Cartridge Compatible with Philips AWP1775CH Shower Remove Chlorine and impurities Filtration Capacity (2-Pack)
- Price
- £22.51
- Rating
- 3.5/5
- Reviews
- 19
- Age
- 8mo ago
Philips Water Replacement Filter Cartridges Taste+ 12-Pack Reduces MICROPLASTICS Chlorine LIMESCALE Heavy Metals Packaging May Vary Compatible with Brita*
- Price
- £27.65
- Rating
- 4.2/5
- Reviews
- 7,757
- Age
- 4y ago
PHILIPS Water X-Guard On Tap Water Filter Cartridge AWP315 Removes up to 99% of Bacteria 1200 Litre capacity Plastic 1 piece 2 years warranty NSF certified
- Price
- £16.49
- Rating
- 4.4/5
- Reviews
- 1,080
- Age
- 5y ago
Philips Water Filter Jug +4 Taste+ Replacement Filter Cartridges Fast flow White 2.6 litres Electronic timer Packaging May Vary
- Price
- £16.57
- Rating
- 4.4/5
- Reviews
- 7,273
- Age
- 2y ago
Newest
by launch dateAWP175 Shower Replacement Filter Cartridge Compatible with Philips AWP1775CH Shower Remove Chlorine and impurities Filtration Capacity (2-Pack)
- Price
- £22.51
- Rating
- 3.5/5
- Reviews
- 19
- Age
- 8mo ago
Philips Water Filtration Showerhead Protection for Hair & Skin Effectively removes Chlorine and Other Large Particles Three Spray Modes 1 Month Filter Capacity Black
- Price
- £21.45
- Rating
- 3.9/5
- Reviews
- 1,342
- Age
- 1y ago
Philips Water in-Line Shower Filter 50 000 L Filtration Capacity Black Reduces Chlorine by up to 99% Easy to Install fits All Standard Hoses and taps
- Price
- £18.92
- Rating
- 4.1/5
- Reviews
- 11,443
- Age
- 1y ago
Philips Water in-Line Shower Filter and 3 Replacement cartridges 50 000 L Filtration Capacity Chrome Reduces Chlorine by up to 99% Easy to Install fits All Standard Hoses and taps
- Price
- £44.86
- Rating
- 4.1/5
- Reviews
- 11,443
- Age
- 1y ago
Philips Water Filter Jug +4 Taste+ Replacement Filter Cartridges Fast flow White 2.6 litres Electronic timer Packaging May Vary
- Price
- £16.57
- Rating
- 4.4/5
- Reviews
- 7,273
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products take 64% of clicks — established leaders, but buyers still shop beyond them.
Brands
2 falling
Sellers
146
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
0%
- PHILIPS98%
- ZATEIRL2%
- Open — no brand owns it (0%)
Philips Water Filter demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Philips Water Filter search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- philips water filter26K/yr
- philips filter8K/yr
- philips water filter cartridge9K/yr
- phillips water filter6K/yr
- philips water filter jug3K/yr
- philips filter cartridge4K/yr
- water filter philips3K/yr
What reviews say buyers love and hate about Philips Water Filter
What buyers mention most, as a share of all reviews.
What buyers love
82% of reviews“It feels like good quality straight away and is very easy to install and use”
“The filter is easy to install”
“Good value”
“Easy installation”
“Works as advertised”
What buyers complain about
68% of reviews“This time round the quality of the filters is really bad”
“Waste of money as they are not compatible”
“More Expensive”
“Doesn't fit brita”
“not lasting very long”
Philips Water Filter return rate & reasons
Why buyers send it back, as a share of all return requests.
1.7%
Return rate
44%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Philips Water Filter questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
