Skip to content

Philips Screwdriver

Maybe

Returns run at only 0.9% of orders. But demand is soft, at -12.3% this quarter, so Philips Screwdriver is a Maybe.

Flapen Score
53
53 / 100
Top 29% of 2,225 DIY & Tools niches · +4 vs the category median of 49
Market size
£113K/yr156K searches / yr
90-day growth
-12.3%search demand this quarter
Competition
36%top-5 click share · 29 brands · 176 sellers

Flapen Score

Philips Screwdriver against its category

The dotted line is the DIY & Tools average. Past it, Philips Screwdriver is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Philips Screwdriver market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Philips Screwdriver 156K times last year and spent an estimated £113K. The top 5 brands take 55% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

9.3% of searches ended in a purchase last week.

Shoppers searched for this 156K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £113K a year.

Searches, last 12 months
156K
Growth, 90 days vs prior 90
-12.3%
Conversion, latest week
9.3%
Market size, estimated
£113Ka year
Top search term
flat head screwdrivers27K searches a year

02 · Price

A sale here is worth £7.80.

Listings sell for £7.80 on average, from £1.92 to £25.29. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £7.80 that is £780 to £2K a year per listing.

Average price
£7.80under the $15 to $100 sweet spot
Price range
£1.92–£25.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
£780–£2K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.0% of listings are out of stock. The average listing ranks #212 within Hand Tools. It carries 2,270 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
98%
Out of stock, average day
2.0%
Average rank
#212in Hand Tools
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,270per listing
Listings tracked
48

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Philips Screwdriver products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

£0£3K£7K£10K£14K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 falling

Sellers

176

Top-5 brand share

55%

Top 20: 94%

Top-5 click share

36%

Top 20: 78%

Open market

40%

  • STANLEY21%
  • Jorest11%
  • OX Tools9%
  • ROTATION8%
  • GURADESIGN6%
  • Amazon Basics6%

Demand

Philips Screwdriver search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26NovDecJanFebMarAprMayJunJul

Peak months: Feb, Mar, Jun · busiest ÷ quietest = 2.5× · 9 of 12 months tracked

Search terms

Top Philips Screwdriver search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flat head screwdrivers27K/yr
  • philips screwdriver25K/yr
  • multi screwdriver27K/yr
  • phillips screwdriver23K/yr
  • flat screwdriver10K/yr
  • multi bit screwdriver9K/yr
  • flat head screwdriver7K/yr
  • multi head screwdriver4K/yr
  • philips head screwdriver4K/yr
  • phillips head screwdriver3K/yr

Reviews and returns

What reviews say buyers love and hate about Philips Screwdriver

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall19%−0.02

Bad quality

Very low quality compare to price

It is really cheap quality

Durability15%−0.11

Ruined within one use

Doesnt last

Fallen apart

Strength8%−0.05

the plastic case is flimsy, cheap, nasty and won't last 5 minutes

Bit flimsy

Not really built very strong

Magnetic Strength/Adsorption6%−0.04

this one is not magnetic

the magnet fell out the end

Extremely weak magnetism

Size-Overall6%+0.12

Sizes didnt match

Small

The bits are tiny - that's the point - for projects with small fittings

Love

Quality-Overall24%−0.02

Decent quality

Good quality set

Great build quality

Value For Money19%+1.01

Good value for money

Not costly

Great buy

Ease Of Use14%+1.46

Brilliant very handy

Ease of use

As a basic Very handy to have

Advertised Vs Actual Product6%+0.61

Just what I wanted

As advertised

As described

Strength4%−0.05

Strong enough to remove tight screws

Its a good strong tool

it's very sturdy

Return

0.9% Return rate 47% Fixable by listing

Size-Overall38%▇▇▇▇▇█

Sizes didnt match

Small

The bits are tiny - that's the point - for projects with small fittings

Quality-Overall11%▆▃▇▅█▅

Bad quality

Very low quality compare to price

It is really cheap quality

Defective Material/Parts9%█▄▅▇▅▆
Functionality-Overall8%▅█▄▄▄▅
Magnetic Strength/Adsorption5%▆▇█▆▇▆

this one is not magnetic

the magnet fell out the end

Extremely weak magnetism

FAQ

Common Philips Screwdriver questions

Answered from the same tracked data.