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Pet Camera

Fail

The average product has 31,880 reviews to catch up to, so Pet Camera is a Fail.

Flapen Score
41
41 / 100
Ranks 1,774 of 2,225 DIY & Tools niches · −8 vs the category median of 49
Market size
£430K/yr438K searches / yr
90-day growth
+0.8%search demand this quarter
Competition
85%top-5 click share · 7 brands · 39 sellers

Flapen Score

Pet Camera against its category

The dotted line is the DIY & Tools average. Past it, Pet Camera is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pet Camera market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pet Camera 438K times last year and spent an estimated £430K. The top 5 brands take 94% of clicks. Demand peaks in Mar–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

6.7% of searches ended in a purchase last week.

Shoppers searched for this 438K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.7% of those searches ended in a purchase. Searches in the last 90 days moved +0.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £430K a year.

Searches, last 12 months
438K
Growth, 90 days vs prior 90
+0.8%
Conversion, latest week
6.7%
Market size, estimated
£430Ka year
Peak month
December3.9× the quietest month
Top search term
dog camera104K searches a year

02 · Price

A sale here is worth £14.72.

Listings sell for £14.72 on average, from £9.01 to £20.87. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,000 to 2,500 of them. At £14.72 that is £29K to £37K a year per listing.

Average price
£14.72under the $15 to $100 sweet spot
Price range
£9.01–£20.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
2,000–2,500
Revenue per listing a year
£29K–£37K
Returns
2.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Safety & Security. It carries 31,880 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#8in Safety & Security
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
31,880per listing
Listings tracked
10

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
24 months

Products

Top Pet Camera products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

£0£64K£129K£193K£258K1K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

39

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

2%

  • blurams41%
  • Tapo30%
  • Cinnado8%
  • Ring7%
  • GNCC7%
  • Imou4%
  • Open — no brand owns it (1 brand, 2%)

Demand

Pet Camera search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Nov, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Pet Camera search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dog camera104K/yr
  • pet cameras with phone app55K/yr
  • cat camera49K/yr
  • dog cameras with phone app51K/yr
  • pet cam25K/yr
  • puppy camera22K/yr
  • indoor camera no subscription11K/yr
  • room camera connected to phone16K/yr
  • cat cam14K/yr
  • bedroom camera13K/yr

Reviews and returns

What reviews say buyers love and hate about Pet Camera

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Connectivity-Overall21%−0.17

it loses connection

I was unable to connect

Connection problem

Functionality-Overall12%−0.10

Did not work

Works fine till its actually needed

Never worked

Durability10%−0.08

Less than a year its already broken

Stops working after a few months

Fails after a couple of months

Assembly/Installation6%+0.14

Difficult to set up

Unable to set up

Asked my son who also found it hard to install

Software/Application6%−0.02

Now I can't open the app

The app is ghastly

poor software

Love

Camera Quality24%+1.30

Decent-ish camera

Great Little Camera

Best camera

Value For Money19%+1.29

Best value

Excellent value

Great deal

Quality-Overall14%+0.77

Good quality and easy to set up

Clear quality for the affordable price

Amazing quality

Assembly/Installation8%+0.14

Easy set up

Easy to install

easy to install

Ease Of Use5%+0.34

Easy to use

easy to get in touch with

it was easy enough to do

Return

2.6% Return rate 5% Fixable by listing

Connectivity-Overall37%███▇█▇

it loses connection

I was unable to connect

Connection problem

Functionality-Overall15%▆██▇▇█

Did not work

Works fine till its actually needed

Never worked

Compatibility-Overall10%▆▆█▇▆▇

App doesnt work in the uk

This product is not compatible with 5 g network why sell it at 2.5 g network

Doesn't work with Google Home

Camera Quality5%█▇▄▅▆▄

First camera didnt work at all

Camera always glitches when your out

Terrible camera

Quality-Overall4%█▇▆▅█▆

Terrible quality

Piece of rubbish

Poor reliability

FAQ

Common Pet Camera questions

Answered from the same tracked data.