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Personal Alarms for Elderly

soft demand (-10.3% this quarter) — Personal Alarms for Elderly doesn't clear our bar today.

Flapen Score

48
Skip it
Market size 32Growth 20Conversion 25Competition 69Returns 36Price range 56Avg price 95Brand share 58Review moat 60Quality gap 75
This niche Category average

Is Personal Alarms for Elderly profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Personal Alarms for Elderly is a £150K/yr Amazon United Kingdom market (202K searches/yr). The top 5 brands hold 70% of demand. Verdict: Skip it — 48/100.

Personal Alarms for Elderly: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -10.3% over the last 90 days and 2.0% of searches end in a purchase.

£150K

revenue / yr

Units sold / yr4K
Search volume / yr-10.3%202K
Conversion rate2.0%
Avg price£36.40

Who owns the niche?

The top 5 brands hold 70% of demand, so 30% of the market is open.

30%

open market share

Brands · sellers18 · 23
Top-5 product click share44%
Open market30%
Avg brand age40 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 29 products

Sponsored placement100%
New entrants (1y)9· 0 succeeded
Avg rating4.3★
Avg reviews1,086

Top Personal Alarms for Elderly products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

£0£6K£12K£18K£24K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

23

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

44%

Top 20: 90%

Open market

25%

  • CallToU38%
  • ChunHee10%
  • OOCOME9%
  • SYNLETT7%
  • HEEYoo6%
  • DAYTECH5%

Personal Alarms for Elderly demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume202KCVR2.0%Products29Brands18Top 5 Brands70%OOS Rate6.6%Rating4.3★Reviews1,086Avg BSR#366
5K4KHoliday '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Personal Alarms for Elderly search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • personal alarms for elderly54K/yr
  • elderly alarm call button24K/yr
  • fall alarm for elderly17K/yr
  • alert button that calls family13K/yr
  • panic alarm for elderly15K/yr
  • panic button13K/yr
  • personal alarms for elderly linked to phone4K/yr
  • call bell for elderly8K/yr
  • fall alarms for elderly6K/yr
  • fall alarm5K/yr

What reviews say buyers love and hate about Personal Alarms for Elderly

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Assembly/Installation13%

easy installation

Quality-Overall12%

Excellent product

Ease Of Use11%

Easy to use

Advertised Vs Actual Product10%

Just what I needed

Value For Money10%

Great for price

What buyers complain about

64% of reviews
Connectivity-Overall15%

Would not connect to WiFi

Noise Level12%

The bell is loud

Quality-Overall8%

Garbage

Functionality-Overall8%

Didn't work

Value For Money6%

They want fees after 3 months

Personal Alarms for Elderly return rate & reasons

Why buyers send it back, as a share of all return requests.

4.2%

Return rate

3%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Connectivity-Overall
31%
2Functionality-Overall
13%
3Alarm/Timer Accuracy
12%
4Compatibility-Overall
10%
5Range
6%

Common Personal Alarms for Elderly questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Personal Alarms for Elderly 48/100 on Amazon United Kingdom — Skip it. The niche generates £150K/yr across 29 tracked products. 0 of 9 products launched in the last 360 days are still selling. Search demand moved -10.3% over the last 90 days.
Search demand for Personal Alarms for Elderly on Amazon United Kingdom is steady year-round — the busiest month runs 1.3× the quietest.