Skip to content

Personal Alarms for Elderly

Fail

Demand is soft, at -10.3% this quarter, so Personal Alarms for Elderly is a Fail.

Flapen Score
48
48 / 100
Ranks 1,131 of 2,225 DIY & Tools niches · −1 vs the category median of 49
Market size
£150K/yr202K searches / yr
90-day growth
-10.3%search demand this quarter
Competition
44%top-5 click share · 18 brands · 23 sellers

Flapen Score

Personal Alarms for Elderly against its category

The dotted line is the DIY & Tools average. Past it, Personal Alarms for Elderly is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Personal Alarms for Elderly market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Personal Alarms for Elderly 202K times last year and spent an estimated £150K. The top 5 brands take 70% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 202K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £150K a year.

Searches, last 12 months
202K
Growth, 90 days vs prior 90
-10.3%
Conversion, latest week
2.0%
Market size, estimated
£150Ka year
Peak month
February1.3× the quietest month
Top search term
personal alarms for elderly54K searches a year

02 · Price

A sale here is worth £36.40.

Listings sell for £36.40 on average, from £11.68 to £163.21. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £36.40 that is £0 to £4K a year per listing.

Average price
£36.40inside the $15 to $100 sweet spot
Price range
£11.68–£163.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
4.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #366 within Safety & Security. It carries 1,086 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
93%
Out of stock, average day
6.6%
Average rank
#366in Safety & Security
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,086per listing
Listings tracked
29

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Personal Alarms for Elderly products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£24K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

23

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

44%

Top 20: 90%

Open market

25%

  • CallToU38%
  • ChunHee10%
  • OOCOME9%
  • SYNLETT7%
  • HEEYoo6%
  • DAYTECH5%

Demand

Personal Alarms for Elderly search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KHoliday '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Personal Alarms for Elderly search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • personal alarms for elderly54K/yr
  • elderly alarm call button24K/yr
  • fall alarm for elderly17K/yr
  • alert button that calls family13K/yr
  • panic alarm for elderly15K/yr
  • panic button13K/yr
  • personal alarms for elderly linked to phone4K/yr
  • call bell for elderly8K/yr
  • fall alarms for elderly6K/yr
  • fall alarm5K/yr

Reviews and returns

What reviews say buyers love and hate about Personal Alarms for Elderly

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Connectivity-Overall15%−0.17

Would not connect to WiFi

Didnt connect

Couldn't connect to WiFi

Noise Level12%+0.52

The bell is loud

Its very loud

Loud

Quality-Overall8%−0.03

Garbage

Very poor product

Rubbish

Functionality-Overall8%−0.09

Didn't work

Great unit, however doesnt work very well

Dont waste your time ordering this alarm as it doesnt work

Value For Money6%+0.28

They want fees after 3 months

Bit pricey,

waste of money

Love

Assembly/Installation13%+0.76

easy installation

Easy to set up

But actually now I have it set-up it probably wasn't that hard

Quality-Overall12%−0.03

Excellent product

Brilliant piece of kit

Great unit

Ease Of Use11%+0.89

Easy to use

For me, it's made life just so much easier

Easy to use and reliable

Advertised Vs Actual Product10%+0.58

Just what I needed

it exceeded my expectations

Just as described

Value For Money10%+0.28

Great for price

Reasonable priced

Great value

Return

4.2% Return rate 3% Fixable by listing

Connectivity-Overall31%▇█▆▇█▆

Would not connect to WiFi

Didnt connect

Couldn't connect to WiFi

Functionality-Overall13%▇█▇▅▅▆

Didn't work

Great unit, however doesnt work very well

Dont waste your time ordering this alarm as it doesnt work

Alarm/Timer Accuracy12%█▃▅▅▄▃
Compatibility-Overall10%▆█▃▆█▄

Poor compatability

It won't work in another property to the one it is set up in

Compatibility issues - I had great problems trying to get Wi-Fi access compatability

Range6%▅▅▅▁▅█

FAQ

Common Personal Alarms for Elderly questions

Answered from the same tracked data.