Skip to content

Personal Alarms for Elderly

Fail

Demand is soft, at -10.3% this quarter, so Personal Alarms for Elderly is a Fail.

Flapen Score
48
48 / 100
Ranks 1,131 of 2,225 DIY & Tools niches · −1 vs the category median of 49
Market size
£150K/yr202K searches / yr
90-day growth
-10.3%search demand this quarter
Competition
44%top-5 click share · 18 brands · 23 sellers

Flapen Score

Personal Alarms for Elderly against its category

The dotted line is the DIY & Tools average. Past it, Personal Alarms for Elderly is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Personal Alarms for Elderly market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Personal Alarms for Elderly 202K times last year and spent an estimated £150K. The top 5 brands take 70% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 202K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £150K a year.

Searches, last 12 months
202K
Growth, 90 days vs prior 90
-10.3%
Conversion, latest week
2.0%
Market size, estimated
£150Ka year
Peak month
February1.3× the quietest month
Top search term
personal alarms for elderly54K searches a year

02 · Price

A sale here is worth £36.40.

Listings sell for £36.40 on average, from £11.68 to £163.21. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £36.40 that is £0 to £4K a year per listing.

Average price
£36.40inside the $15 to $100 sweet spot
Price range
£11.68–£163.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
4.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #366 within Safety & Security. It carries 1,086 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
93%
Out of stock, average day
6.6%
Average rank
#366in Safety & Security
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,086per listing
Listings tracked
29

04 · Newcomers

0 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Personal Alarms for Elderly products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 44% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£24K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

23

Est. top-5 brand share

70%

Top 20: 100%

Est. top-5 click share

44%

Top 20: 90%

Open market

25%

  • CallToU38%
  • ChunHee10%
  • OOCOME9%
  • SYNLETT7%
  • HEEYoo6%
  • DAYTECH5%

Demand

Personal Alarms for Elderly search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KHoliday '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Personal Alarms for Elderly search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • personal alarms for elderly54K/yr
  • elderly alarm call button24K/yr
  • fall alarm for elderly17K/yr
  • alert button that calls family13K/yr
  • panic alarm for elderly15K/yr
  • panic button13K/yr
  • personal alarms for elderly linked to phone4K/yr
  • call bell for elderly8K/yr
  • fall alarms for elderly6K/yr
  • fall alarm5K/yr

Reviews and returns

What reviews say buyers love and hate about Personal Alarms for Elderly

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Assembly/Installation”
15%of negative reviews mention “Connectivity-Overall”
4.2%of orders come back
“Would not connect to WiFi”
A buyer, on “Connectivity-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Personal Alarms for Elderly questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data