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Pea Gravel

Fail

Prices span $3.29–$12.41, mostly outside the sweet spot, so Pea Gravel is a Fail.

Flapen Score
48
48 / 100
Ranks 1,131 of 2,225 DIY & Tools niches · −1 vs the category median of 49
Market size
£26K/yr82K searches / yr
90-day growth
+46.3%search demand this quarter
Competition
65%top-5 click share · 10 brands · 37 sellers

Flapen Score

Pea Gravel against its category

The dotted line is the DIY & Tools average. Past it, Pea Gravel is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pea Gravel market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Pea Gravel 82K times last year and spent an estimated £26K. The top 5 brands take 72% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 48 out of 100, a Fail.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +46.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.

Searches, last 12 months
82K
Growth, 90 days vs prior 90
+46.3%
Conversion, latest week
3.5%
Market size, estimated
£26Ka year
Peak month
May6.4× the quietest month
Top search term
pea gravel32K searches a year

02 · Price

A sale here is worth £9.11.

Listings sell for £9.11 on average, from £3.29 to £12.41. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £9.11 that is £911 to £2K a year per listing.

Average price
£9.11under the $15 to $100 sweet spot
Price range
£3.29–£12.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£911–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

38% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 17.1% of listings are out of stock. The average listing ranks #209 within Building Supplies. It carries 569 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
38%
Out of stock, average day
17.1%
Average rank
#209in Building Supplies
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
569per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
54 months

Products

Top Pea Gravel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

37

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

21%

  • Suregreen30%
  • Generic13%
  • Westland11%
  • Vitax Ltd9%
  • Elixir Gardens8%
  • Amtra7%

Demand

Pea Gravel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, May, Jun · busiest ÷ quietest = 6.4×

Search terms

Top Pea Gravel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pea gravel32K/yr
  • pea gravel for garden16K/yr
  • shingle for garden13K/yr
  • pea shingle13K/yr
  • pea shingle for garden8K/yr

Reviews and returns

What reviews say buyers love and hate about Pea Gravel

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money27%−0.16

Not much for the money

not the cheapest

Overpriced

Size-Overall25%−0.16

Small bags

It was a small package

Very very small

Advertised Vs Actual Product11%+0.73

looked nothing like pictures

Not as described

Misleading pack size

Weight Heavy7%−0.01

Too heavy

I thought it would be heavy

They are quite heavy as well

Strength5%−0.07

Flimsy bags

Love

Advertised Vs Actual Product24%+0.73

Just what I needed

As advertised

As described

Value For Money20%−0.16

Good product at a fair price

Good value for money

Good value

Quality-Overall20%+2.57

Nice gravel as described

Excellent product

Good quality

Size-Overall9%−0.16

Nice size

Good grade of grit in a handy size pack

Greatgravel good size and price

Color5%+0.09

cheerful colour

Good colour

gravel colour and quality was exactly what I needed

Return

0.1% Return rate 81% Fixable by listing

Size-Overall61%█▅▆▅▆▅

Small bags

It was a small package

Very very small

Advertised Vs Actual Product12%▁█▁▅▅▄

looked nothing like pictures

Not as described

Misleading pack size

Value For Money10%▁▆▄█▇▃

Not much for the money

not the cheapest

Overpriced

Color6%▁▄█▅▆▆

tbe poduct was not Decorative or assorted colours

Wasnt the colour I expected

Quality-Overall2%▁▁█▁▄▁

Poor quality not as described on Amazon web page

FAQ

Common Pea Gravel questions

Answered from the same tracked data.