patio paint
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Growth
Incredible+113.2%90-day search growth — must beat 0% to launch
Avg price
Incredible£33.17avg listing price — sweet spot $15–$100
Price range
Great£14.42–£53.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great455.05avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Market size
Bad£58K£58K/yr · 98K searches
According to Flapen's Amazon United Kingdom niche tracking, patio paint is a £58K/yr Amazon United Kingdom market (98K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Worth a look — 60/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
patio paint market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- £41K–£50K
- units × avg price
- Conversion rate
- 1.8%
- Avg BSR
- #64
- Page quality
- 0%
- Prime
- 41%
- Sponsored
- 95%
- Out of stock
- 1.0%
- Avg brand age
- 59 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
11 falling
Sellers
34
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
56%
Top 20: 97%
Open market
11%
- SIRAMICO COATINGS51%
- Polar Specialist Coatings15%
- Johnstone's7%
- TIKKURILA6%
- Resincoat5%
- RUSTINS5%
- Open — no brand owns it (5 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 64 weeks — +113.2% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 20.5×
Top patio paint search terms
- patio paint43K/yr
- patio paint outdoor20K/yr
- patio paint for slabs9K/yr
- outdoor paint for concrete9K/yr
- slab paint outdoor6K/yr
- slab paint3K/yr
- patio slab paint3K/yr
- outdoor concrete paint4K/yr
Top patio paint products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 22 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SIRAMICO COATINGS The Patio Paint | 5 Litre - Dark Grey | Superior Patio Paint with Professional Finish for Use on Patios Walkways Walls | Non-Toxic UV Resistant with Easy Application
SIRAMICO COATINGS£41.304.4★510 rev
SIRAMICO COATINGS THE PATIO PAINT/Light Grey / 5 Litre/Superior Patio Paint with Professional Finish/For Use on Patios and Walkways/Non-Toxic/UV Resistant with Easy Application by Brush and Roller.
SIRAMICO COATINGS£41.214.4★510 rev
SIRAMICO COATINGS The Patio Paint | 5 Litre - White | Superior Patio Paint with Professional Finish for Use on Patios Walkways Walls Non-Toxic UV Resistant with Easy Application
SIRAMICO COATINGS£40.954.4★510 rev
Tikkurila Patio Paving Stain - for Garden Concrete Stones & Slabs - Water-Based - 1 Litre
TIKKURILA£16.404.3★215 rev
Resincoat Outdoor Patio Coating UV & Weather Resistant Easy to Apply Matte Finish Concrete Paint for Slabs & Flags Light Ivory 5KG
Resincoat£47.674.2★238 rev
Newest
by launch date
SIRAMICO COATINGS One Coat Anti-Slip Floor Paint | 1 Litres | 5 Modern Colours I Waterbased Quick Drying Formula | White Black Greys (Light Grey 1 Liter)
SIRAMICO COATINGS£16.10395 rev
SIRAMICO COATINGS One Coat Anti-Slip Floor Paint | 1 Litres | 5 Modern Colours I Waterbased Quick Drying Formula | White Black Greys (Dark Grey 1 Liter)
SIRAMICO COATINGS£16.04395 rev
TRADE SUPPLIES UK - Extreme Quick Drying Concrete Floor Patio Paint & Sealer - Water Based Durable & long Lasting - Industrial & Domestic Spaces - Dark Grey 5L
TRADE SUPPLIES UK£36.6373 rev
SIRAMICO COATINGS THE PATIO PAINT | 5 Litre - Mid Grey | Superior Patio Paint with Professional Finish for Use on Patios Walkways Walls | Non-Toxic UV Resistant with Easy Application
SIRAMICO COATINGS£44.75510 rev
SIRAMICO COATINGS The Patio Paint | 5 Litre - White | Superior Patio Paint with Professional Finish for Use on Patios Walkways Walls Non-Toxic UV Resistant with Easy Application
SIRAMICO COATINGS£40.95510 rev
Trending
90-day click momentumSIRAMICO COATINGS The Patio Paint | 5 Litre - White | Superior Patio Paint with Professional Finish for Use on Patios Walkways Walls Non-Toxic UV Resistant with Easy Application
SIRAMICO COATINGS£40.954.4★
Resincoat Outdoor Patio Coating UV & Weather Resistant Easy to Apply Matte Finish Concrete Paint for Slabs & Flags Light Ivory 5KG
Resincoat£47.674.2★
Sandtex Ultra Smooth Masonry Paint 5 Litre Stock Colours - Mid Stone
Sandtex£23.594.8★
SIRAMICO COATINGS The Patio Paint | 5 Litre - Dark Grey | Superior Patio Paint with Professional Finish for Use on Patios Walkways Walls | Non-Toxic UV Resistant with Easy Application
SIRAMICO COATINGS£41.304.4★
SIRAMICO COATINGS One Coat Anti-Slip Floor Paint | 1 Litres | 5 Modern Colours I Waterbased Quick Drying Formula | White Black Greys (Dark Grey 1 Liter)
SIRAMICO COATINGS£16.044.2★
What buyers say about patio paint
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Paint”
“Great itemfor covering glass”
“Covers well”
“Colour is exactly what it says dark grey finish look is great”
“Went on easy”
“worth the price”
“it does the job”
“easy to paint on as used a roller”
“Like new”
“Really effective”
What buyers complain about
“Leaking paint tin”
“Not light grey”
“definitely not worth the cost”
“RUBBISH PRODUCT”
“Looked good for a couple of weeks before it started pealing off”
“not exactly thick”
“found the ad misleading”
“Damaged and Leaking”
“My fault for not checking the size”
“A bit lighter than I expected”
Top return reasons
Common questions
- Is patio paint profitable to sell on Amazon United Kingdom?
- The niche generates £58K/yr across 22 tracked products. 90-day search growth is +113.2%. Flapen's verdict: Worth a look (60/100).
- How competitive is the patio paint niche?
- 11 brands and 34 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in patio paint?
- Top complaints mined from reviews: Paint Quality, Color, Value For Money. The return rate is 0.5%.
- When does demand for patio paint peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 20.5× the quietest.
- What does it cost to enter the patio paint niche?
- Listings span £14.42–£53.20; the average listing price is £33.17 (sweet spot $15–$100). The average incumbent carries 455 reviews — the moat a new listing must climb.