parcel box
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great£80.58avg listing price — sweet spot $15–$100
Market size
Great£979K£979K/yr · 821K searches
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good678avg incumbent reviews — the moat a new listing must climb
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Brand share
Good64%top-5 brand share — brands hold most of the demand
Price range
Okay£16.57–£251.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-9.4%90-day search growth — must beat 0% to launch
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United Kingdom niche tracking, parcel box is a £979K/yr Amazon United Kingdom market (821K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Dec. Verdict: Worth a look — 60/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
parcel box market data
- Units sold / yr
- 8K–10K
- avg 250–500/product
- Revenue / yr
- £645K–£806K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #79
- Page quality
- 0%
- Prime
- 29%
- Sponsored
- 90%
- Out of stock
- 9.8%
- Avg brand age
- 42 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
18 falling
Sellers
33
Top-5 brand share
64%
Top 20: 100%
Top-5 click share
43%
Top 20: 86%
Open market
28%
- Keter20%
- BELOFAY17%
- BIRCHTREE10%
- Zest9%
- Smart Parcel Box8%
- Olsen & Smith8%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.4% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.9×
Top parcel box search terms
- parcel box335K/yr
- parcel box outdoor234K/yr
- delivery box39K/yr
- delivery box for parcels29K/yr
- outdoor parcel box21K/yr
- parcel delivery box17K/yr
- large parcel box18K/yr
- parcel delivery box for outside15K/yr
- parcel drop box outdoor14K/yr
- parcel drop box11K/yr
Top parcel box products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Keter City 113L Outdoor 96% recycled Small Balcony Garden Furniture Storage Box Grey Wood Panel Effect | Fade Free | All Weather Resistant | Safe and Secure | Zero Maintenance | 2 year Warranty
Keter£21.324.7★15,754 rev
Zest Parcel Box Outdoor with Planter Delivery Box for Parcels Waterproof Internet Delivery Parcel Bin - Softwood - 16 Litres - 0.70 m (W) x 55 m (D) x 0.54 m (H)
Zest£95.634.5★66 rev
BELOFAY Wall or Floor Mounted Parcel Box Lockable Outdoor Parcel Delivery Box Weatherproof Steel Drop Box with Flip Lid & Secure Front Door Access Black 30D x 50W x 75Hcm
BELOFAY£85.444.1★22 rev
SMART PARCEL BOX Wall Mounted Parcel Box Outdoor Medium Black Delivery Box Secure Durable Galvanised Steel Weatherproof Lockable For Post Multiple Letters & Large Package Drop
Smart Parcel Box£115.294.5★1,554 rev
Durabull Indoor/Outdoor 120L Storage Box. Weather-Resistant. Plastic Wood Plank Effect Garden Balcony Tool Toy Parcel or General Storage Box. Large Capacity. (Anthracite)
Durabull£28.674.6★92 rev
Newest
by launch date
Olsen & Smith Parcel Box Outdoor 170L Garden Storage Box with Lid for Cushions Parcels Deliveries Toys Games & Tools Lockable Weather Resistant Easy Assembly Small Balcony & Pool Plastic Chest
Olsen & Smith£29.91384 rev
BELOFAY Floor Mounted Parcel Box Lockable Outdoor Parcel Delivery Box Weatherproof Steel Drop Box with Flip Lid & Secure Front Door Access Black 38.5D x 45W x 102.4Hcm
BELOFAY£88.577 rev
BELOFAY Wall & Floor Mounted Parcel Box Lockable Outdoor Parcel Delivery Box Weatherproof Steel Drop Box with Flip Lid & Secure Front Door Access Black 45 x 36 x 25 cm
BELOFAY£48.955 rev
BELOFAY Floor Mounted Parcel Box Lockable Outdoor Parcel Delivery Box Weatherproof Steel Drop Box with Flip Lid & Secure Front Door Access Black 38D x 45W x 102.4cm
BELOFAY£86.5015 rev
OHS Parcel Box Small Garden Storage Box Weather-Resistant Fade Free Plastic Wood Effect Storage Boxes with Lids Indoor Outdoor Organiser for Garden Furniture Patio Cushions Black - 116L
OHS£26.7720 rev
Trending
90-day click momentumBELOFAY Floor Mounted Parcel Box Lockable Outdoor Parcel Delivery Box Weatherproof Steel Drop Box with Flip Lid & Secure Front Door Access Black 38D x 45W x 102.4cm
BELOFAY£86.503.8★
Olsen & Smith Parcel Box Outdoor 170L Garden Storage Box with Lid for Cushions Parcels Deliveries Toys Games & Tools Lockable Weather Resistant Easy Assembly Small Balcony & Pool Plastic Chest
Olsen & Smith£29.914.6★
BELOFAY Floor Mounted Parcel Box Lockable Outdoor Parcel Delivery Box Weatherproof Steel Drop Box with Flip Lid & Secure Front Door Access Black 38.5D x 45W x 102.4Hcm
BELOFAY£88.573.9★
BELOFAY Wall & Floor Mounted Parcel Box Lockable Outdoor Parcel Delivery Box Weatherproof Steel Drop Box with Flip Lid & Secure Front Door Access Black 45 x 36 x 25 cm
BELOFAY£48.953.9★
OHS Parcel Box Small Garden Storage Box Weather-Resistant Fade Free Plastic Wood Effect Storage Boxes with Lids Indoor Outdoor Organiser for Garden Furniture Patio Cushions Black - 116L
OHS£26.774.9★
What buyers say about parcel box
What buyers praise and complain about, mined from review topics.What buyers love
“Very easy to assemble”
“quite a sturdy construction”
“Good quality and easy to assemble”
“Decent size”
“Good value for money”
“Great storage”
“Excellent waterproof”
“As described”
“Very useful”
“Its not that heavy”
What buyers complain about
“Difficult to build”
“Its a bit smaller than I imagined”
“Very flimsy”
“The instructions are poor”
“Broke”
“Quality control is not great”
“Quite expensive, although is a decent size”
“Lock mechanism is faulty”
“Broken product”
“isn't water tight so rain does get in”
Top return reasons
Common questions
- Is parcel box profitable to sell on Amazon United Kingdom?
- The niche generates £979K/yr across 31 tracked products. 10 of 19 products launched in the last 360 days are still selling. 90-day search growth is -9.4%. Flapen's verdict: Worth a look (60/100).
- How competitive is the parcel box niche?
- 18 brands and 33 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in parcel box?
- Top complaints mined from reviews: Assembly/Installation, Size-Overall, Strength. The return rate is 0.5%.
- When does demand for parcel box peak?
- Demand peaks in Dec; the busiest month runs 1.9× the quietest.
- What does it cost to enter the parcel box niche?
- Listings span £16.57–£251.99; the average listing price is £80.58 (sweet spot $15–$100). The average incumbent carries 678 reviews — the moat a new listing must climb.