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Parcel Box

Maybe

Returns run at only 0.5% of orders. But buyers convert on only 1.5% of searches, so Parcel Box is a Maybe.

Flapen Score
60
60 / 100
Top 7% of 2,225 DIY & Tools niches · +11 vs the category median of 49
Market size
£979K/yr821K searches / yr
90-day growth
-9.4%search demand this quarter
Competition
43%top-5 click share · 18 brands · 33 sellers

Flapen Score

Parcel Box against its category

The dotted line is the DIY & Tools average. Past it, Parcel Box is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Parcel Box market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Parcel Box 821K times last year and spent an estimated £979K. The top 5 brands take 64% of clicks. Demand peaks in Dec. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

1.5% of searches ended in a purchase last week.

Shoppers searched for this 821K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £979K a year.

Searches, last 12 months
821K
Growth, 90 days vs prior 90
-9.4%
Conversion, latest week
1.5%
Market size, estimated
£979Ka year
Peak month
December1.9× the quietest month
Top search term
parcel box335K searches a year

02 · Price

A sale here is worth £80.58.

Listings sell for £80.58 on average, from £16.57 to £251.99. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £80.58 that is £20K to £40K a year per listing.

Average price
£80.58inside the $15 to $100 sweet spot
Price range
£16.57–£251.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£20K–£40K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 29% ship with Prime. On an average day, 9.8% of listings are out of stock. The average listing ranks #79 within Letterboxes & Accessories. It carries 678 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
29%
Out of stock, average day
9.8%
Average rank
#79in Letterboxes & Accessories
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
678per listing
Listings tracked
31

04 · Newcomers

Amazon counts 10 of last year's 19 launches as successful.

19 products launched here in the last 12 months. Amazon counts 10 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
19
Successful launches
10Amazon's first-year sales bar
Average brand age
42 months

Products

Top Parcel Box products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£49K£98K£147K£196K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

33

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

43%

Top 20: 86%

Open market

28%

  • Keter20%
  • BELOFAY17%
  • BIRCHTREE10%
  • Zest9%
  • Smart Parcel Box8%
  • Olsen & Smith8%

Demand

Parcel Box search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Search terms

Top Parcel Box search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • parcel box335K/yr
  • parcel box outdoor234K/yr
  • delivery box39K/yr
  • delivery box for parcels29K/yr
  • outdoor parcel box21K/yr
  • parcel delivery box17K/yr
  • large parcel box18K/yr
  • parcel delivery box for outside15K/yr
  • parcel drop box outdoor14K/yr
  • parcel drop box11K/yr

Reviews and returns

What reviews say buyers love and hate about Parcel Box

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Assembly/Installation11%+1.39

Difficult to build

Really difficult to put together

Assembly is a nightmare

Size-Overall9%+0.06

Its a bit smaller than I imagined

Difficult to fit

Large

Strength7%−0.01

Very flimsy

Cheap and flimsy

Not a very strong

Instructions/User Manual/Troubleshooting7%−0.04

The instructions are poor

Instructions are not clear

No instructions with item

Durability7%−0.07

Broke

broke within a week

the eventually broke

Love

Assembly/Installation19%+1.39

Very easy to assemble

Easy to install

easy assembly

Strength12%−0.01

quite a sturdy construction

Solid and sturdy

Good solid construction

Quality-Overall12%+0.77

Good quality and easy to assemble

Very good quality, I am impressed it was easy to put together and idiot proof

Excellent quality

Size-Overall10%+0.06

Decent size

Easy to fit

This fits together easily

Value For Money9%+0.07

Good value for money

Great buy

Amazing value

Return

0.5% Return rate 64% Fixable by listing

Size-Overall51%▇▇▇▇█▇

Its a bit smaller than I imagined

Difficult to fit

Large

Defective Material/Parts15%▇███▇▆

Broken product

One of the panels was malformed

Parts don't fit flush

Assembly/Installation3%▇▆█▅█▇

Difficult to build

Really difficult to put together

Assembly is a nightmare

Strength3%▁█▃▃▆▇

Very flimsy

Cheap and flimsy

Not a very strong

Quality-Overall2%█▇▂▃▃▅

Quality control is not great

not great quality

Poor Quality and returned promptly

FAQ

Common Parcel Box questions

Answered from the same tracked data.