Skip to content

Paper Tape

Fail

Prices span $1.88–$10.28, mostly outside the sweet spot, so Paper Tape is a Fail.

Flapen Score
45
45 / 100
Ranks 1,445 of 2,225 DIY & Tools niches · −4 vs the category median of 49
Market size
£189K/yr187K searches / yr
90-day growth
-6.6%search demand this quarter
Competition
69%top-5 click share · 9 brands · 17 sellers

Flapen Score

Paper Tape against its category

The dotted line is the DIY & Tools average. Past it, Paper Tape is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paper Tape market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Paper Tape 187K times last year and spent an estimated £189K. The top 5 brands take 90% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

14.4% of searches ended in a purchase last week.

Shoppers searched for this 187K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.4% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £189K a year.

Searches, last 12 months
187K
Growth, 90 days vs prior 90
-6.6%
Conversion, latest week
14.4%
Market size, estimated
£189Ka year
Peak month
December2.5× the quietest month
Top search term
paper tape67K searches a year

02 · Price

A sale here is worth £7.02.

Listings sell for £7.02 on average, from £1.88 to £10.28. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £7.02 that is £7K to £9K a year per listing.

Average price
£7.02under the $15 to $100 sweet spot
Price range
£1.88–£10.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
£7K–£9K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #46 within Adhesives & Sealers. It carries 915 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#46in Adhesives & Sealers
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
915per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Paper Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£19K£38K£57K£76K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

17

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

7%

  • Double Dragon33%
  • Pandabode22%
  • Koju15%
  • JeeJaan13%
  • ecotru7%
  • G4GADGET3%
  • Open — no brand owns it (3 brands, 7%)

Demand

Paper Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Paper Tape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • paper tape67K/yr
  • brown paper tape26K/yr
  • paper packing tape19K/yr
  • paper parcel tape16K/yr
  • kraft tape12K/yr
  • paper tape packaging10K/yr
  • kraft paper tape6K/yr
  • parcel tape paper5K/yr
  • packing tape paper4K/yr
  • brown paper packing tape4K/yr

Reviews and returns

What reviews say buyers love and hate about Paper Tape

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness53%−0.25

Poor adhesion

Poor quality adhesive

Does not stick

Quality-Overall7%+1.20

A bit expensive for its quality

Poor quality

Really bad - relatively speaking

Value For Money4%+0.45

Could be cheaper

fairly expensive

Its overpriced for what it is

Tear Resistance3%+0.64

tears very easily

easily torn from roll for ease of use

Easy to tear when wrapping

Thickness2%−0.01

It feels like a thin

The tape feels thin

New batch much thinner

Love

Adhesion/Stickiness39%−0.25

Good tape

Strong excellent adhesive

Sticks well

Quality-Overall14%+1.20

Very good quality tape and more

Good quality, ease of use good seal

Excellent product

Ease Of Use6%+0.18

Easy to use

Easy to work with

Also easy to come off

Strength6%+0.65

Feels strong

Strong tape

Great strength and stickiness

Value For Money5%+0.45

Good value

Great value for money

Good value for money

Return

0.3% Return rate 18% Fixable by listing

Adhesion/Stickiness53%▇▆██▅▄

Poor adhesion

Poor quality adhesive

Does not stick

Advertised Vs Actual Product9%▃▄▂▃▂█

Overall, its not fit for purpose and doesnt match the description of brown paper tape at all

not in box as illustrated on Amazon

Quality-Overall7%▂█▁▄▃▄

A bit expensive for its quality

Poor quality

Really bad - relatively speaking

Color5%▃▃▆▃▃█
Strength4%▁▂▃▃▁█

No strength at all to the tape

ripped too easily

It's not that strong either

FAQ

Common Paper Tape questions

Answered from the same tracked data.