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Paper Tape

Fail

Prices span $1.88–$10.28, mostly outside the sweet spot, so Paper Tape is a Fail.

Flapen Score
45
45 / 100
Ranks 1,445 of 2,225 DIY & Tools niches · −4 vs the category median of 49
Market size
£189K/yr187K searches / yr
90-day growth
-6.6%search demand this quarter
Competition
69%top-5 click share · 9 brands · 17 sellers

Flapen Score

Paper Tape against its category

The dotted line is the DIY & Tools average. Past it, Paper Tape is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paper Tape market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Paper Tape 187K times last year and spent an estimated £189K. The top 5 brands take 90% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 14.4% of those searches ended in a purchase.

Shoppers searched for this 187K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.4% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £189K a year.

Searches, last 12 months
187K
Growth, 90 days vs prior 90
-6.6%
Conversion, latest week
14.4%
Market size, estimated
£189Ka year
Peak month
December2.5× the quietest month
Top search term
paper tape67K searches a year

02 · Price

A sale here is worth £7.02.

Listings sell for £7.02 on average, from £1.88 to £10.28. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £7.02 that is £7K to £9K a year per listing.

Average price
£7.02under the $15 to $100 sweet spot
Price range
£1.88–£10.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
£7K–£9K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #46 within Adhesives & Sealers. It carries 915 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#46in Adhesives & Sealers
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
915per listing
Listings tracked
16

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Paper Tape products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.

£0£19K£38K£57K£76K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

17

Est. top-5 brand share

90%

Top 20: 100%

Est. top-5 click share

69%

Top 20: 100%

Open market

7%

  • Double Dragon33%
  • Pandabode22%
  • Koju15%
  • JeeJaan13%
  • ecotru7%
  • G4GADGET3%
  • Open — no brand owns it (3 brands, 7%)

Demand

Paper Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Paper Tape search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • paper tape67K/yr
  • brown paper tape26K/yr
  • paper packing tape19K/yr
  • paper parcel tape16K/yr
  • kraft tape12K/yr
  • paper tape packaging10K/yr
  • kraft paper tape6K/yr
  • parcel tape paper5K/yr
  • packing tape paper4K/yr
  • brown paper packing tape4K/yr

Reviews and returns

What reviews say buyers love and hate about Paper Tape

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Adhesion/Stickiness”
53%of negative reviews mention “Adhesion/Stickiness”
0.3%of orders come back
“Poor adhesion”
A buyer, on “Adhesion/Stickiness”53% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Paper Tape questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data