Paper Tape
FailPrices span $1.88–$10.28, mostly outside the sweet spot, so Paper Tape is a Fail.
- Flapen Score
- 45 / 100Ranks 1,445 of 2,225 DIY & Tools niches · −4 vs the category median of 4945
- Market size
- £189K/yr187K searches / yr
- 90-day growth
- -6.6%search demand this quarter
- Competition
- 69%top-5 click share · 9 brands · 17 sellers
Flapen Score
Paper Tape against its category
The dotted line is the DIY & Tools average. Past it, Paper Tape is stronger. Inside it, weaker.
Market
The Paper Tape market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Paper Tape 187K times last year and spent an estimated £189K. The top 5 brands take 90% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
14.4% of searches ended in a purchase last week.
Shoppers searched for this 187K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.4% of those searches ended in a purchase. Searches in the last 90 days moved -6.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £189K a year.
- Searches, last 12 months
- 187K
- Growth, 90 days vs prior 90
- -6.6%
- Conversion, latest week
- 14.4%
- Market size, estimated
- £189Ka year
- Peak month
- December2.5× the quietest month
- Top search term
- paper tape67K searches a year
02 · Price
A sale here is worth £7.02.
Listings sell for £7.02 on average, from £1.88 to £10.28. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £7.02 that is £7K to £9K a year per listing.
- Average price
- £7.02under the $15 to $100 sweet spot
- Price range
- £1.88–£10.28
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £7K–£9K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #46 within Adhesives & Sealers. It carries 915 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #46in Adhesives & Sealers
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 915per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Paper Tape products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Double Dragon Heavy Duty Brown Kraft Tape 50m Long 48mm Wide (3 Rolls) | Writable Self-Adhesive Recyclable Tape for Packing Shipping Sealing Boxes Moving & Wrapping | Eco-Friendly & Biodegradable
- Price
- £6.85
- Rating
- 4.0/5
- Reviews
- 83
- Age
- 1y ago

Pandabode Kraft Paper Packing Tape 48mm x 50m | Brown Paper Tape for Strong Parcel Packaging | 1/3/6/12 Pack | Recyclable & Eco Friendly (3)
- Price
- £10.13
- Rating
- 4.6/5
- Reviews
- 2,292
- Age
- 5y ago

Koju Kraft Paper Packing Tape 24mm x 50m | 1/3/6/36 packs | Eco Friendly & Recyclable Brown Paper Tape for Parcel Packing & Picture Framing | 1 Pack
- Price
- £4.44
- Rating
- 4.8/5
- Reviews
- 1,158
- Age
- 5y ago

JeeJaan 3 Rolls of Brown Paper Tape 50mm x 50m Heavy Duty Kraft Tape for Packaging Sealing Boxes and Parcel Wrapping Eco-Friendly Strong Adhesive Recyclable for Packing and Storage Use
- Price
- £8.17
- Rating
- 4.2/5
- Reviews
- 861
- Age
- 2y ago

ecoTru UK Ultra Strong Paper Packing Tape British Brand Eco Heavy Duty Brown Kraft Packaging Tape For Box & Parcel Shipping Picture Framing Masking Backing Self Adhesive & Uncoated 2 In x 44 Yrd
- Price
- £5.91
- Rating
- 4.7/5
- Reviews
- 684
- Age
- 2y ago
Trending
90-day click momentum
Double Dragon Heavy Duty Brown Kraft Tape 50m Long 48mm Wide (6 Rolls) | Writable Self-Adhesive Recyclable Tape for Packing Shipping Sealing Boxes Moving & Wrapping | Eco-Friendly & Biodegradable
- Price
- £9.42
- Rating
- 4.0/5
- Reviews
- 83
- Age
- 1y ago

JeeJaan 3 Rolls of Kraft Paper Tape 38mm x 50m Self-Adhesive Eco-Friendly Paper Tape for Packing Shipping and Parcel Sealing Durable Recyclable Strong Adhesive for Boxes and Wrapping Use
- Price
- £6.75
- Rating
- 4.2/5
- Reviews
- 861
- Age
- 2y ago

G4GADGET Kraft Paper Packing Tape 38mm x 50m | Brown Paper Parcel Tape | Eco-Friendly Recyclable Packaging Tape | Strong Adhesive Paper Tape for Boxes Moving & Shipping
- Price
- £3.77
- Rating
- 4.1/5
- Reviews
- 115
- Age
- 9mo ago

Double Dragon All Purpose Masking Tape 50m Long 24mm Wide | Beige Decorators Tape for Indoor Painting DIY Crafts & Home Projects | Easy-Tear Paper Tape for Walls Art School & Office Use
- Price
- £1.88
- Rating
- 4.4/5
- Reviews
- 210
- Age
- 1y ago

Double Dragon Heavy Duty Brown Kraft Tape 50m Long 48mm Wide (3 Rolls) | Writable Self-Adhesive Recyclable Tape for Packing Shipping Sealing Boxes Moving & Wrapping | Eco-Friendly & Biodegradable
- Price
- £6.85
- Rating
- 4.0/5
- Reviews
- 83
- Age
- 1y ago
Newest
by launch date
G4GADGET Kraft Paper Packing Tape 38mm x 50m | Brown Paper Parcel Tape | Eco-Friendly Recyclable Packaging Tape | Strong Adhesive Paper Tape for Boxes Moving & Shipping
- Price
- £3.77
- Rating
- 4.1/5
- Reviews
- 115
- Age
- 9mo ago

Usenzo Pack of 3 Heavy-Duty Kraft Tape - 48mm x 50m Clean Tear Brown Paper Tape for Parcels - Reliable Paper Packing Tape and Picture Framing Tape
- Price
- £9.09
- Rating
- 3.7/5
- Reviews
- 57
- Age
- 10mo ago

Double Dragon Heavy Duty Brown Kraft Tape 50m Long 48mm Wide (3 Rolls) | Writable Self-Adhesive Recyclable Tape for Packing Shipping Sealing Boxes Moving & Wrapping | Eco-Friendly & Biodegradable
- Price
- £6.85
- Rating
- 4.0/5
- Reviews
- 83
- Age
- 1y ago

Double Dragon All Purpose Masking Tape 50m Long 24mm Wide | Beige Decorators Tape for Indoor Painting DIY Crafts & Home Projects | Easy-Tear Paper Tape for Walls Art School & Office Use
- Price
- £1.88
- Rating
- 4.4/5
- Reviews
- 210
- Age
- 1y ago

Double Dragon Heavy Duty Brown Kraft Tape 50m Long 48mm Wide (6 Rolls) | Writable Self-Adhesive Recyclable Tape for Packing Shipping Sealing Boxes Moving & Wrapping | Eco-Friendly & Biodegradable
- Price
- £9.42
- Rating
- 4.0/5
- Reviews
- 83
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
17
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
7%
- Double Dragon33%
- Pandabode22%
- Koju15%
- JeeJaan13%
- ecotru7%
- G4GADGET3%
- Open — no brand owns it (3 brands, 7%)
Demand
Paper Tape search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.5×
Search terms
Top Paper Tape search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- paper tape67K/yr
- brown paper tape26K/yr
- paper packing tape19K/yr
- paper parcel tape16K/yr
- kraft tape12K/yr
- paper tape packaging10K/yr
- kraft paper tape6K/yr
- parcel tape paper5K/yr
- packing tape paper4K/yr
- brown paper packing tape4K/yr
Reviews and returns
What reviews say buyers love and hate about Paper Tape
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor adhesion
Poor quality adhesive
Does not stick
A bit expensive for its quality
Poor quality
Really bad - relatively speaking
Could be cheaper
fairly expensive
Its overpriced for what it is
tears very easily
easily torn from roll for ease of use
Easy to tear when wrapping
It feels like a thin
The tape feels thin
New batch much thinner
Love
Good tape
Strong excellent adhesive
Sticks well
Very good quality tape and more
Good quality, ease of use good seal
Excellent product
Easy to use
Easy to work with
Also easy to come off
Feels strong
Strong tape
Great strength and stickiness
Good value
Great value for money
Good value for money
Return
0.3% Return rate 18% Fixable by listing
Poor adhesion
Poor quality adhesive
Does not stick
Overall, its not fit for purpose and doesnt match the description of brown paper tape at all
not in box as illustrated on Amazon
A bit expensive for its quality
Poor quality
Really bad - relatively speaking
No strength at all to the tape
ripped too easily
It's not that strong either
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Paper Tape questions
Answered from the same tracked data.








