Skip to content

Paper Packing Tape

prices mostly outside the sweet spot ($3.77–$15.27) — Paper Packing Tape doesn't clear our bar today.

Flapen Score

44
Skip it
Market size 23Growth 22Conversion 99Competition 23Returns 98Price range 2Avg price 24Brand share 35Review moat 64Quality gap 63
This niche Category average

Is Paper Packing Tape profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Paper Packing Tape is a £93K/yr Amazon United Kingdom market (61K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 44/100.

Paper Packing Tape: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -6.1% over the last 90 days and 18.0% of searches end in a purchase.

£93K

revenue / yr

Units sold / yr10K
Search volume / yr-6.1%61K
Conversion rate18.0%
Avg price£8.54

Who owns the niche?

The top 5 brands hold 84% of demand, so 16% of the market is open.

16%

open market share

Brands · sellers9 · 17
Top-5 product click share72%
Open market16%
Avg brand age46 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 15 products

Sponsored placement73%
New entrants (1y)3· 0 succeeded
Avg rating4.4★
Avg reviews931

Top Paper Packing Tape products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

£0£9K£19K£28K£37K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

17

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

11%

  • Double Dragon33%
  • Pandabode20%
  • ecotru11%
  • Koju11%
  • JeeJaan10%
  • tesa UK5%
  • Open — no brand owns it (3 brands, 11%)

Paper Packing Tape demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume61KCVR18.0%Products15Brands9Top 5 Brands84%OOS Rate1.6%Rating4.4★Reviews931Avg BSR#60
2K1KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Paper Packing Tape search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • paper packing tape19K/yr
  • paper parcel tape16K/yr
  • paper tape packaging10K/yr
  • parcel tape paper5K/yr
  • packing tape paper4K/yr
  • brown paper parcel tape3K/yr
  • eco packing tape2K/yr
  • eco parcel tape2K/yr

What reviews say buyers love and hate about Paper Packing Tape

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Adhesion/Stickiness41%

Good tape

Quality-Overall13%

Very good quality tape and more

Ease Of Use6%

Easy to use

Strength6%

Feels strong

Value For Money5%

Good value

What buyers complain about

77% of reviews
Adhesion/Stickiness53%

Poor adhesion

Quality-Overall8%

Inferior Product

Value For Money4%

Could be cheaper

Tear Resistance2%

tears very easily

Thickness2%

It feels like a thin

Paper Packing Tape return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

16%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Adhesion/Stickiness
55%
2Advertised Vs Actual Product
10%
3Quality-Overall
8%
4Color
5%
5Texture/Consistency-Overall
4%

Common Paper Packing Tape questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Paper Packing Tape 44/100 on Amazon United Kingdom — Skip it. The niche generates £93K/yr across 15 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -6.1% over the last 90 days.
Search demand for Paper Packing Tape on Amazon United Kingdom is steady year-round — the busiest month runs 1.5× the quietest.