Is paper packing tape profitable to sell on Amazon United Kingdom?

The niche generates £93K/yr across 15 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -6.1%. Flapen's verdict: Skip it (44/100).

How competitive is the paper packing tape niche?

9 brands and 17 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 84% of demand.

What do buyers complain about in paper packing tape?

Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Value For Money. The return rate is 0.3%.

When does demand for paper packing tape peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the paper packing tape niche?

Listings span £3.77–£15.27; the average listing price is £8.54 (sweet spot $15–$100). The average incumbent carries 931 reviews — the moat a new listing must climb.

paper packing tape

Skip it

Prices mostly outside the sweet spot ($3.77–$15.27) — this niche doesn't clear our bar today.

Conversion

Incredible18.0%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Review moat

Good931.33

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Avg price

Bad£8.54

avg listing price — sweet spot $15–$100

Market size

Bad£93K

£93K/yr · 61K searches

Competition

Bad72%

top-5 click share — a locked-up shelf

Growth

Bad-6.1%

90-day search growth — must beat 0% to launch

Price range

Bad£3.77–£15.27

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, paper packing tape is a £93K/yr Amazon United Kingdom market (61K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 44/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

paper packing tape market data

Units sold / yr: 8K–10K; avg 500–750/product
Revenue / yr: £68K–£85K; units × avg price
Conversion rate: 18.0%
Avg BSR: #60
Page quality: 0%
Prime: 100%
Sponsored: 73%
Out of stock: 1.6%
Avg brand age: 46 months
Avg seller age: 192 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 falling

Sellers

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

11%

Double Dragon33%
Pandabode20%
ecotru11%
Koju11%
JeeJaan10%
tesa UK5%
Open — no brand owns it (3 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

What buyers say about paper packing tape

What buyers praise and complain about, mined from review topics.

What buyers love

Adhesion/Stickiness41%

“Good tape”

Quality-Overall13%

“Very good quality tape and more”

Ease Of Use6%

“Easy to use”

Strength6%

“Feels strong”

Value For Money5%

“Good value”

Eco Friendliness4%

“More eco-friendly”

Durability4%

“Strong and durable”

Tear Resistance3%

“This is excellent, easy to tear and apply”

Material Quality2%

“Great Alternative to Plastic”

Thickness2%

“I like the thickness of the tape keeps everything sealed”

What buyers complain about

Adhesion/Stickiness53%

“Poor adhesion”

Quality-Overall8%

“Inferior Product”

Value For Money4%

“Could be cheaper”

Tear Resistance2%

“tears very easily”

Thickness2%

“It feels like a thin”

Advertised Vs Actual Product2%

“Overall, its not fit for purpose and doesnt match the description of brown paper tape at all”

Strength2%

“No strength at all to the tape”

Material Quality1%

“Looks plastic which is exactly what I didn't want”

Flexibility1%

“It often lifts up of its own accord”

Durability1%

“come away after a while”

Top return reasons

Adhesion/Stickiness55%

Advertised Vs Actual Product10%

Quality-Overall8%

Color5%

Texture/Consistency-Overall4%

Strength3%

Defective Material/Parts2%

Functionality-Overall2%

Value For Money2%

Brightness/Shine/Glow2%

Common questions

Is paper packing tape profitable to sell on Amazon United Kingdom?: The niche generates £93K/yr across 15 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -6.1%. Flapen's verdict: Skip it (44/100).
How competitive is the paper packing tape niche?: 9 brands and 17 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in paper packing tape?: Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Value For Money. The return rate is 0.3%.
When does demand for paper packing tape peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the paper packing tape niche?: Listings span £3.77–£15.27; the average listing price is £8.54 (sweet spot $15–$100). The average incumbent carries 931 reviews — the moat a new listing must climb.

paper packing tape

paper packing tape market data

Competition & brand share

Demand & seasonality

Top paper packing tape search terms

Top paper packing tape products on Amazon

Top sellers

Newest

Trending

What buyers say about paper packing tape

What buyers love

What buyers complain about

Top return reasons

Common questions

paper packing tape

paper packing tape market data

Competition & brand share

Demand & seasonality

Top paper packing tape search terms

Top paper packing tape products on Amazon

Top sellers

Newest

Trending

What buyers say about paper packing tape

What buyers love

What buyers complain about

Top return reasons

Common questions

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