panel heater
Worth a lookShows a sweet-spot price point ($62.89 avg), but soft demand (-65.2% this quarter) keeps it on the watch list.
Avg price
Great£62.89avg listing price — sweet spot $15–$100
Review moat
Great329.29avg incumbent reviews — the moat a new listing must climb
Competition
Great32%top-5 click share — an open shelf
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Great£20.13–£121.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.9%return rate — above 5% kills the launch gate
Brand share
Good67%top-5 brand share — brands hold most of the demand
Market size
Okay£149K£149K/yr · 138K searches
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-65.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, panel heater is a £149K/yr Amazon United Kingdom market (138K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jan–Feb–Oct–Nov. Verdict: Worth a look — 54/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
panel heater market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- £94K–£126K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #192
- Page quality
- 0%
- Prime
- 46%
- Sponsored
- 73%
- Out of stock
- 25.1%
- Avg brand age
- 55 months
- Avg seller age
- 185 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
24 rising
Sellers
35
Top-5 brand share
67%
Top 20: 98%
Top-5 click share
32%
Top 20: 72%
Open market
27%
- MYLEK19%
- Devola16%
- Purus13%
- Futura10%
- DMD Collective9%
- TCP Smart6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -65.2% search growth over the last 90 days.Peak months: Jan, Feb, Oct, Nov · busiest ÷ quietest = 7.4×
Top panel heater search terms
- panel heater47K/yr
- electric panel heaters wall mounted19K/yr
- electric panel heater14K/yr
- panel heaters wall mounted slimline8K/yr
- glass panel heater12K/yr
- panel heaters5K/yr
- over door heater11K/yr
- wall mounted convector heater4K/yr
- wall mounted panel heater5K/yr
- wall panel heater4K/yr
Top panel heater products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mylek Radiator Glass Panel Heater White Wifi Enabled Smart APP 2000W Open Window Detection Wall Mounted Or Free Standing Low Energy Heaters Timer Lot 20 (White 2KW)
MYLEK£74.054.7★57 rev
Devola 2000W Smart Electric Glass Panel Heater Wall Mounted & Freestanding
Devola£95.344.3★1,313 rev
Purus 600W White Electric Radiator Heaters for Home Bathroom Safe Electric Heater Setback Timer Lot 20 & Advanced Thermostat Control Wall Mounted or Floor Standing Low Energy Panel Heater
Purus£49.544.1★648 rev
Purus 1200W White Electric Radiator Heaters for Home Bathroom Safe Electric Heater Setback Timer Lot 20 & Advanced Thermostat Control Wall Mounted or Floor Standing Low Energy Panel Heater
Purus£57.084.1★648 rev
DMD Collective - Wifi Enabled Smart Heater Glass Panel Heater| Touch Screen Control 5-50 Degree Temperature 24hr Timer | Free Standing and Wall Mounted (Brackets Supplied) (1000W)
DMD Collective£47.923.7★15 rev
Newest
by launch date
Airsenz Slimline Electric Panel Heater with 24/7 Timer and Thermostat- Manual Control or Smartphone App Controlled - IP24 Rated Bathroom Wall Heater - Wall Mounted - 500W-2KW (1KW)
AIRSENZ£54.2313 rev
Russell Hobbs Glass Panel Electric Smart Heater WiFi Enabled 2000W with Remote Control in White 3 Heat Modes Touch Contol & LED Display Auto-Adjust Temperature Sensor Wall Mountable RHPANH2006W
Russell Hobbs£71.5358 rev
Könighaus 600 W Smart Dual Infrared Heater Wi-Fi App Control with Remote Control Including Towel Holder Feet and Mounting Material Colour: White
Könighaus£94.69170 rev
TCP 2000W White Glass Panel Heater Electric Wall-Mounted or Free-Standing Radiator with Side Control Panel Timer Weekly Program & Open Window Detection
TCP£59.6615 rev
DMD Collective - Wifi Enabled Smart Heater Glass Panel Heater| Touch Screen Control 5-50 Degree Temperature 24hr Timer | Free Standing and Wall Mounted (Brackets Supplied) (1000W)
DMD Collective£47.9215 rev
Trending
90-day click momentum
Electric Heater 2000W Wifi Heater with 3 Heat Settings Modes Child-lock and 24H timer and Free App-Smart Life Adjustable Smart Panel Heating Wall Mounted and Free Standing
Vichirskit£54.925.0★
Könighaus 600 W Smart Dual Infrared Heater Wi-Fi App Control with Remote Control Including Towel Holder Feet and Mounting Material Colour: White
Könighaus£94.694.2★
Purus 1200W White Electric Radiator Heaters for Home Bathroom Safe Electric Heater Setback Timer Lot 20 & Advanced Thermostat Control Wall Mounted or Floor Standing Low Energy Panel Heater
Purus£57.084.1★
Futura 1000W Grey Electric Radiator Heaters for Home Bathroom Safe Electric Heater Setback Timer Lot 20 & Advanced Thermostat Control Wall Mounted or Floor Standing Low Energy Panel Heater
Futura£43.114.3★
DMD | Wifi Enabled Smart Heater Tempered Glass Touch Screen Control 5-50 Degree Temperature 24hr Timer | Free Standing and Wall Mounted Brackets Supplied (2000 Watt)
DMD Collective£57.133.5★
What buyers say about panel heater
What buyers praise and complain about, mined from review topics.What buyers love
“Good heat”
“Good for the money”
“Great product seems a lot better made than previous items purchased”
“Easy Setup”
“As described”
“Ease of use”
“it does the job”
“easy to use remote”
“I really appreciate the design”
“NO noise”
What buyers complain about
“Poor quality”
“Item does not cool heater only”
“Failed after a year”
“One doesnt work”
“Not fit for purpose”
“False advertising”
“Cannot be programmed while switched on”
“It is expensive for what it is though”
“However it is WAYYY to complicated to use”
“Arrived smashed to pieces”
Top return reasons
Common questions
- Is panel heater profitable to sell on Amazon United Kingdom?
- The niche generates £149K/yr across 52 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is -65.2%. Flapen's verdict: Worth a look (54/100).
- How competitive is the panel heater niche?
- 24 brands and 35 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in panel heater?
- Top complaints mined from reviews: Quality-Overall, Heating, Durability. The return rate is 1.9%.
- When does demand for panel heater peak?
- Demand peaks in Jan–Feb–Oct–Nov; the busiest month runs 7.4× the quietest.
- What does it cost to enter the panel heater niche?
- Listings span £20.13–£121.42; the average listing price is £62.89 (sweet spot $15–$100). The average incumbent carries 329 reviews — the moat a new listing must climb.