Painting Tools
FailDemand is soft, at -21.5% this quarter, so Painting Tools is a Fail.
- Flapen Score
- 46 / 100Ranks 1,352 of 2,225 DIY & Tools niches · −3 vs the category median of 4946
- Market size
- £280K/yr370K searches / yr
- 90-day growth
- -21.5%search demand this quarter
- Competition
- 55%top-5 click share · 10 brands · 104 sellers
Flapen Score
Painting Tools against its category
The dotted line is the DIY & Tools average. Past it, Painting Tools is stronger. Inside it, weaker.
Market
The Painting Tools market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Painting Tools 370K times last year and spent an estimated £280K. The top 5 brands take 93% of clicks. Demand peaks in Jan–Feb–Mar–Apr. Flapen scores it 46 out of 100, a Fail.
01 · Demand
9.8% of searches ended in a purchase last week.
Shoppers searched for this 370K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -21.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £280K a year.
- Searches, last 12 months
- 370K
- Growth, 90 days vs prior 90
- -21.5%
- Conversion, latest week
- 9.8%
- Market size, estimated
- £280Ka year
- Peak month
- March6.3× the quietest month
- Top search term
- harris paint brush set61K searches a year
02 · Price
A sale here is worth £7.71.
Listings sell for £7.71 on average, from £1.69 to £26.94. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At £7.71 that is £8K to £10K a year per listing.
- Average price
- £7.71under the $15 to $100 sweet spot
- Price range
- £1.69–£26.94
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £8K–£10K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #17 within Painting Supplies, Tools & Wall Treatments. It carries 3,797 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #17in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,797per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Painting Tools products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Harris Essentials Walls & Ceilings Paint Brush Set | Pack of 5 | 0.5 1 1.5 2
- Price
- £4.04
- Rating
- 4.6/5
- Reviews
- 22,782
- Age
- 6y ago
Harris Seriously Good Paintbrush Set 5 Brush Pack 1 x 0.5 1 x 1 1 x 1.5 2 x 2 Paint Brushes
- Price
- £6.53
- Rating
- 4.6/5
- Reviews
- 12,207
- Age
- 6y ago
Harris Essentials Walls & Ceilings Paint Brushes 3 Brush Pack 1 1.5 2
- Price
- £2.66
- Rating
- 4.7/5
- Reviews
- 6,470
- Age
- 6y ago
Paint Trim Guard 12 Paint Shield for Skirting Board Painting Guard Stainless Steel Straight Edge Painters Tool for Cutting in Paint Wallpaper Guard & Measurement
- Price
- £4.70
- Rating
- 4.2/5
- Reviews
- 257
- Age
- 1y ago
2 Harris Seriously Good Walls & Ceilings Angled Paint Brush
- Price
- £2.35
- Rating
- 4.7/5
- Reviews
- 5,241
- Age
- 6y ago
Trending
90-day click momentum
Harris Seriously Good Woodwork Gloss Paint Brush 0.5in
- Price
- £1.69
- Rating
- 4.9/5
- Reviews
- 68
- Age
- 6y ago
4 Pcs Paint Edger Tool Cutting in Paint Tool Cutting in Tools for Painting Durable Edge Painting Tools Suitable for use on Walls Ceilings Floors and Decorative Moldings
- Price
- £14.13
- Rating
- 3.4/5
- Reviews
- 38
- Age
- 11mo ago
Harris Seriously Good Walls & Ceilings Decorating Kit 7 Pieces Roller Brushes Tray
- Price
- £10.00
- Rating
- 4.7/5
- Reviews
- 128
- Age
- 7mo ago
Harris Essentials Paint Brush | Walls & Ceilings | DIY | 3
- Price
- £2.40
- Rating
- 4.6/5
- Reviews
- 1,223
- Age
- 6y ago
Purdy 10-in-1 Folding Multi-Tool Single Unit
- Price
- £5.98
- Rating
- 4.7/5
- Reviews
- 2,064
- Age
- 9y ago
Newest
by launch dateHarris Seriously Good Walls & Ceilings Decorating Kit 7 Pieces Roller Brushes Tray
- Price
- £10.00
- Rating
- 4.7/5
- Reviews
- 128
- Age
- 7mo ago
4 Pcs Paint Edger Tool Cutting in Paint Tool Cutting in Tools for Painting Durable Edge Painting Tools Suitable for use on Walls Ceilings Floors and Decorative Moldings
- Price
- £14.13
- Rating
- 3.4/5
- Reviews
- 38
- Age
- 11mo ago
Paint Tray Set 17 pcs Paint Roller Kit Paint Rollers 9 Inch Small Paint Roller Paint Roller Tray 4 Inch Paint Roller Paint Roller Set (Paint Rollers and Trays Sets)
- Price
- £25.57
- Rating
- 4.3/5
- Reviews
- 366
- Age
- 1y ago
Paint Trim Guard 12 Paint Shield for Skirting Board Painting Guard Stainless Steel Straight Edge Painters Tool for Cutting in Paint Wallpaper Guard & Measurement
- Price
- £4.70
- Rating
- 4.2/5
- Reviews
- 257
- Age
- 1y ago
Paint Pad Set - Paint Pads for Walls and Ceilings - Includes Large Medium Small Triangle Flat Paint Pads for Decorating - Interchangeable Heads Extendable Easy to Clean Collapsible 5 Piece Set
- Price
- £8.41
- Rating
- 4.0/5
- Reviews
- 494
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
104
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
55%
Top 20: 94%
Open market
5%
- Harris79%
- QUIIEOSKIA6%
- Fit For The Job3%
- suzmei3%
- TDBS The Dustpan and Brush Store2%
- Caelum star2%
- Open — no brand owns it (4 brands, 5%)
Demand
Painting Tools search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Mar, Apr · busiest ÷ quietest = 6.3×
Search terms
Top Painting Tools search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- harris paint brush set61K/yr
- painting tools70K/yr
- decorating tools65K/yr
- harris paint brush36K/yr
- decorating33K/yr
- harris paint brushes14K/yr
- painting and decorating equipment9K/yr
- painting accessories11K/yr
- paint accessories7K/yr
- paint tools8K/yr
Reviews and returns
What reviews say buyers love and hate about Painting Tools
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Cheap quality
Poor Quality
low quality item
also a little thinner than I expected
The plastic is thick
they could be thicker
Very brittle plastic
Weak
Stupidly thin, ripped to bits just trying to unfold them
the paint rollers were of poor quality
Doesn't hold much paint
They malt a little bit when painting
Waste of money
Also, the price can be a bit higher compared to other sellers, as you can find the same or similar brushes cheaper elsewhere
Not worth the money at all
Love
Always reliable quality
Good quality kit
Excellent Product
cheap price
AMAZING VALUE
Good value for money
Great for all types of paint
They paint well
Puts paint on very well
Brilliant brushes
Good quality brushes
Decent brushes
Just what I needed
Just as advertised
As described
Return
0.2% Return rate 29% Fixable by listing
Not fit for purpose
Sheets are HUGE
Small
Cheap quality
Poor Quality
low quality item
the paint rollers were of poor quality
Doesn't hold much paint
They malt a little bit when painting
Didnt work for me
Doesnt work rubbish
Does not work
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Painting Tools questions
Answered from the same tracked data.