painting tools
Skip itSoft demand (-21.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Market size
Good£280K£280K/yr · 370K searches
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Price range
Okay£1.69–£26.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,796.6avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.71avg listing price — sweet spot $15–$100
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-21.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, painting tools is a £280K/yr Amazon United Kingdom market (370K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan–Feb–Mar–Apr. Verdict: Skip it — 46/100.
Data updated Jul 22, 2026 · scored weekly · How we score niches
painting tools market data
- Units sold / yr
- 30K–40K
- avg 1,000–1,250/product
- Revenue / yr
- £231K–£308K
- units × avg price
- Conversion rate
- 9.8%
- Avg BSR
- #17
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 84%
- Out of stock
- 0.0%
- Avg brand age
- 32 months
- Avg seller age
- 175 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
104
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
55%
Top 20: 94%
Open market
5%
- Harris79%
- QUIIEOSKIA6%
- Fit For The Job3%
- suzmei3%
- TDBS The Dustpan and Brush Store2%
- Caelum star2%
- Open — no brand owns it (4 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 90 weeks — -21.5% search growth over the last 90 days.Peak months: Jan, Feb, Mar, Apr · busiest ÷ quietest = 6.3×
Top painting tools search terms
- harris paint brush set61K/yr
- painting tools70K/yr
- decorating tools65K/yr
- harris paint brush36K/yr
- decorating33K/yr
- harris paint brushes14K/yr
- painting and decorating equipment9K/yr
- painting accessories11K/yr
- paint accessories7K/yr
- paint tools8K/yr
Top painting tools products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Harris Essentials Walls & Ceilings Paint Brush Set | Pack of 5 | 0.5 1 1.5 2
Harris£4.044.6★22,782 rev
Harris Seriously Good Paintbrush Set 5 Brush Pack 1 x 0.5 1 x 1 1 x 1.5 2 x 2 Paint Brushes
Harris£6.534.6★12,207 rev
Harris Essentials Walls & Ceilings Paint Brushes 3 Brush Pack 1 1.5 2
Harris£2.664.7★6,470 rev
Paint Trim Guard 12 Paint Shield for Skirting Board Painting Guard Stainless Steel Straight Edge Painters Tool for Cutting in Paint Wallpaper Guard & Measurement
QUIIEOSKIA£4.704.2★257 rev
2 Harris Seriously Good Walls & Ceilings Angled Paint Brush
Harris£2.354.7★5,241 rev
Newest
by launch date
Harris Seriously Good Walls & Ceilings Decorating Kit 7 Pieces Roller Brushes Tray
Harris£10.00128 rev
4 Pcs Paint Edger Tool Cutting in Paint Tool Cutting in Tools for Painting Durable Edge Painting Tools Suitable for use on Walls Ceilings Floors and Decorative Moldings
iuiiaii£14.1338 rev
Paint Tray Set 17 pcs Paint Roller Kit Paint Rollers 9 Inch Small Paint Roller Paint Roller Tray 4 Inch Paint Roller Paint Roller Set (Paint Rollers and Trays Sets)
suzmei£25.57366 rev
Paint Trim Guard 12 Paint Shield for Skirting Board Painting Guard Stainless Steel Straight Edge Painters Tool for Cutting in Paint Wallpaper Guard & Measurement
QUIIEOSKIA£4.70257 rev
Paint Pad Set - Paint Pads for Walls and Ceilings - Includes Large Medium Small Triangle Flat Paint Pads for Decorating - Interchangeable Heads Extendable Easy to Clean Collapsible 5 Piece Set
TDBS The Dustpan and Brush Store£8.41494 rev
Trending
90-day click momentum
Harris Seriously Good Woodwork Gloss Paint Brush 0.5in
Harris£1.694.9★
4 Pcs Paint Edger Tool Cutting in Paint Tool Cutting in Tools for Painting Durable Edge Painting Tools Suitable for use on Walls Ceilings Floors and Decorative Moldings
iuiiaii£14.133.4★
Harris Seriously Good Walls & Ceilings Decorating Kit 7 Pieces Roller Brushes Tray
Harris£10.004.7★
Harris Essentials Paint Brush | Walls & Ceilings | DIY | 3
Harris£2.404.6★
Purdy 10-in-1 Folding Multi-Tool Single Unit
Purdy£5.984.7★
What buyers say about painting tools
What buyers praise and complain about, mined from review topics.What buyers love
“Always reliable quality”
“cheap price”
“Great for all types of paint”
“Brilliant brushes”
“Just what I needed”
“Easy to hold and use”
“Easy to clean”
“All in the right sizes”
“Perfect for them painting jobs”
“Soft, hairs stay in, and comfortable to use”
What buyers complain about
“Cheap quality”
“also a little thinner than I expected”
“Very brittle plastic”
“the paint rollers were of poor quality”
“Waste of money”
“cheap materials”
“Not fit for purpose”
“Didnt work for me”
“breaks easily and too light weight for job”
“Not the easiest things to use”
Top return reasons
Common questions
- Is painting tools profitable to sell on Amazon United Kingdom?
- The niche generates £280K/yr across 25 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -21.5%. Flapen's verdict: Skip it (46/100).
- How competitive is the painting tools niche?
- 10 brands and 104 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in painting tools?
- Top complaints mined from reviews: Quality-Overall, Thickness, Strength. The return rate is 0.2%.
- When does demand for painting tools peak?
- Demand peaks in Jan–Feb–Mar–Apr; the busiest month runs 6.3× the quietest.
- What does it cost to enter the painting tools niche?
- Listings span £1.69–£26.94; the average listing price is £7.71 (sweet spot $15–$100). The average incumbent carries 3,797 reviews — the moat a new listing must climb.