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Painting Tools

Fail

Demand is soft, at -21.5% this quarter, so Painting Tools is a Fail.

Flapen Score
46
46 / 100
Ranks 1,352 of 2,225 DIY & Tools niches · −3 vs the category median of 49
Market size
£280K/yr370K searches / yr
90-day growth
-21.5%search demand this quarter
Competition
55%top-5 click share · 10 brands · 104 sellers

Flapen Score

Painting Tools against its category

The dotted line is the DIY & Tools average. Past it, Painting Tools is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Painting Tools market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Painting Tools 370K times last year and spent an estimated £280K. The top 5 brands take 93% of clicks. Demand peaks in Jan–Feb–Mar–Apr. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 9.8% of those searches ended in a purchase.

Shoppers searched for this 370K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -21.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £280K a year.

Searches, last 12 months
370K
Growth, 90 days vs prior 90
-21.5%
Conversion, latest week
9.8%
Market size, estimated
£280Ka year
Peak month
March6.3× the quietest month
Top search term
harris paint brush set61K searches a year

02 · Price

A sale here is worth £7.71.

Listings sell for £7.71 on average, from £1.69 to £26.94. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At £7.71 that is £8K to £10K a year per listing.

Average price
£7.71under the $15 to $100 sweet spot
Price range
£1.69–£26.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,000–1,250
Revenue per listing a year
£8K–£10K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #17 within Painting Supplies, Tools & Wall Treatments. It carries 3,797 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#17in Painting Supplies, Tools & Wall Treatments
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,797per listing
Listings tracked
25

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
32 months

Products

Top Painting Tools products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 55% of clicks. Leaders hold, but buyers still shop past them.

£0£28K£56K£84K£112K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

104

Est. top-5 brand share

93%

Top 20: 100%

Est. top-5 click share

55%

Top 20: 94%

Open market

5%

  • Harris79%
  • QUIIEOSKIA6%
  • Fit For The Job3%
  • suzmei3%
  • TDBS The Dustpan and Brush Store2%
  • Caelum star2%
  • Open — no brand owns it (4 brands, 5%)

Demand

Painting Tools search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Mar, Apr · busiest ÷ quietest = 6.3×

Search terms

Top Painting Tools search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • harris paint brush set61K/yr
  • painting tools70K/yr
  • decorating tools65K/yr
  • harris paint brush36K/yr
  • decorating33K/yr
  • harris paint brushes14K/yr
  • painting and decorating equipment9K/yr
  • painting accessories11K/yr
  • paint accessories7K/yr
  • paint tools8K/yr

Reviews and returns

What reviews say buyers love and hate about Painting Tools

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Quality-Overall”
0.2%of orders come back
“Cheap quality”
A buyer, on “Quality-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Painting Tools questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data