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Painters Tape

Fail

The top 5 brands take 97% of clicks, so Painters Tape is a Fail.

Flapen Score
45
45 / 100
Ranks 1,445 of 2,225 DIY & Tools niches · −4 vs the category median of 49
Market size
£725K/yr617K searches / yr
90-day growth
-19.0%search demand this quarter
Competition
63%top-5 click share · 8 brands · 181 sellers

Flapen Score

Painters Tape against its category

The dotted line is the DIY & Tools average. Past it, Painters Tape is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Painters Tape market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Painters Tape 617K times last year and spent an estimated £725K. The top 5 brands take 97% of clicks. Demand peaks in Feb–Mar–Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 15.6% of those searches ended in a purchase.

Shoppers searched for this 617K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.6% of those searches ended in a purchase. Searches in the last 90 days moved -19.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £725K a year.

Searches, last 12 months
617K
Growth, 90 days vs prior 90
-19.0%
Conversion, latest week
15.6%
Market size, estimated
£725Ka year
Peak month
November2.5× the quietest month
Top search term
frog tape281K searches a year

02 · Price

A sale here is worth £7.54.

Listings sell for £7.54 on average, from £2.36 to £17.57. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 8,000 to 10,000 of them. At £7.54 that is £60K to £75K a year per listing.

Average price
£7.54under the $15 to $100 sweet spot
Price range
£2.36–£17.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
8,000–10,000
Revenue per listing a year
£60K–£75K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #18 within Adhesives & Sealers. It carries 10,596 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#18in Adhesives & Sealers
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
10,596per listing
Listings tracked
20

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
41 months

Products

Top Painters Tape products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 63% of clicks. Leaders hold, but buyers still shop past them.

£0£36K£72K£109K£145K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

181

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

63%

Top 20: 100%

Open market

2%

  • Frog Tape82%
  • ScotchBlue5%
  • Avotik4%
  • GAUDER4%
  • Amazon Basics3%
  • ARVO2%
  • Open — no brand owns it (2 brands, 2%)

Demand

Painters Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Nov · busiest ÷ quietest = 2.5×

Search terms

Top Painters Tape search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • frog tape281K/yr
  • painters tape179K/yr
  • frog tape masking tape for painting69K/yr
  • frogtape30K/yr
  • painter tape16K/yr
  • painters masking tape13K/yr
  • green frog tape8K/yr
  • frogtape painters masking tape6K/yr
  • frog tape green6K/yr
  • builders tape2K/yr

Reviews and returns

What reviews say buyers love and hate about Painters Tape

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Adhesion/Stickiness”
40%of negative reviews mention “Paint Quality”
0.3%of orders come back
“paint bleeds through”
A buyer, on “Paint Quality”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Painters Tape questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data