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Painters Tape

Fail

The top 5 brands take 97% of clicks, so Painters Tape is a Fail.

Flapen Score
45
45 / 100
Ranks 1,445 of 2,225 DIY & Tools niches · −4 vs the category median of 49
Market size
£725K/yr617K searches / yr
90-day growth
-19.0%search demand this quarter
Competition
63%top-5 click share · 8 brands · 181 sellers

Flapen Score

Painters Tape against its category

The dotted line is the DIY & Tools average. Past it, Painters Tape is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Painters Tape market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Painters Tape 617K times last year and spent an estimated £725K. The top 5 brands take 97% of clicks. Demand peaks in Feb–Mar–Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

15.6% of searches ended in a purchase last week.

Shoppers searched for this 617K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.6% of those searches ended in a purchase. Searches in the last 90 days moved -19.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £725K a year.

Searches, last 12 months
617K
Growth, 90 days vs prior 90
-19.0%
Conversion, latest week
15.6%
Market size, estimated
£725Ka year
Peak month
November2.5× the quietest month
Top search term
frog tape281K searches a year

02 · Price

A sale here is worth £7.54.

Listings sell for £7.54 on average, from £2.36 to £17.57. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 8,000 to 10,000 of them. At £7.54 that is £60K to £75K a year per listing.

Average price
£7.54under the $15 to $100 sweet spot
Price range
£2.36–£17.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
8,000–10,000
Revenue per listing a year
£60K–£75K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #18 within Adhesives & Sealers. It carries 10,596 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#18in Adhesives & Sealers
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
10,596per listing
Listings tracked
20

04 · Newcomers

Amazon counts 4 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
41 months

Products

Top Painters Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£36K£72K£109K£145K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

181

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

2%

  • Frog Tape82%
  • ScotchBlue5%
  • Avotik4%
  • GAUDER4%
  • Amazon Basics3%
  • ARVO2%
  • Open — no brand owns it (2 brands, 2%)

Demand

Painters Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Nov · busiest ÷ quietest = 2.5×

Search terms

Top Painters Tape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • frog tape281K/yr
  • painters tape179K/yr
  • frog tape masking tape for painting69K/yr
  • frogtape30K/yr
  • painter tape16K/yr
  • painters masking tape13K/yr
  • green frog tape8K/yr
  • frogtape painters masking tape6K/yr
  • frog tape green6K/yr
  • builders tape2K/yr

Reviews and returns

What reviews say buyers love and hate about Painters Tape

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Paint Quality40%−0.25

paint bleeds through

Chipped my paint

Paint peeling disaster

Adhesion/Stickiness17%+1.54

Not very sticky

It was a bit too sticking

Pretty sticky

Quality-Overall12%−0.04

Rubbish product

Poor quality tape

Low quality

Ease Of Use3%+0.28

I see it's too much hard work to try

Terrible stuff to use

it was still very difficult to get off

Strength3%−0.02

far too strong for purpose

Very weak

Too strong

Love

Adhesion/Stickiness32%+1.54

Strong and good adhesion

Good adhesive

sticks perfectly

Value For Money14%+1.68

Good value for money

Worth the Money

Good price

Quality-Overall13%−0.04

Big rolls good quality

Very good as described

Excellent product

Paint Quality10%−0.25

Great for paint work protection

Works Well with the Right Paint Consistency

Great item for doing paintwork

Ease Of Use9%+0.28

Easy to use

Very easy to work with

easy to handle

Return

0.3% Return rate 24% Fixable by listing

Adhesion/Stickiness23%▆█▆▅▄▃

Not very sticky

It was a bit too sticking

Pretty sticky

Paint Quality21%▅▄▄▅▆█

paint bleeds through

Chipped my paint

Paint peeling disaster

Size-Overall15%▄▄▄█▄█

small rolls not full size

Quality-Overall8%▁█▂▄▃▂

Rubbish product

Poor quality tape

Low quality

Functionality-Overall7%█▄▆▃█▁

Didn't work

It tears down the middle as soon as you start to unroll it

It simply didn't work

FAQ

Common Painters Tape questions

Answered from the same tracked data.