Paint Tray
FailPrices span $2.01–$10.00, mostly outside the sweet spot, so Paint Tray is a Fail.
- Flapen Score
- 44 / 100Ranks 1,524 of 2,225 DIY & Tools niches · −5 vs the category median of 4944
- Market size
- £193K/yr230K searches / yr
- 90-day growth
- -13.7%search demand this quarter
- Competition
- 62%top-5 click share · 10 brands · 91 sellers
Flapen Score
Paint Tray against its category
The dotted line is the DIY & Tools average. Past it, Paint Tray is stronger. Inside it, weaker.
Market
The Paint Tray market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Paint Tray 230K times last year and spent an estimated £193K. The top 5 brands take 87% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
16.1% of searches ended in a purchase last week.
Shoppers searched for this 230K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.1% of those searches ended in a purchase. Searches in the last 90 days moved -13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £193K a year.
- Searches, last 12 months
- 230K
- Growth, 90 days vs prior 90
- -13.7%
- Conversion, latest week
- 16.1%
- Market size, estimated
- £193Ka year
- Peak month
- April1.9× the quietest month
- Top search term
- paint tray113K searches a year
02 · Price
A sale here is worth £5.23.
Listings sell for £5.23 on average, from £2.01 to £10.00. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,250 to 1,500 of them. At £5.23 that is £7K to £8K a year per listing.
- Average price
- £5.23under the $15 to $100 sweet spot
- Price range
- £2.01–£10.00
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £7K–£8K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
68% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #20 within Painting Supplies, Tools & Wall Treatments. It carries 957 reviews at 4.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 95%
- Out of stock, average day
- 0.3%
- Average rank
- #20in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 957per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Paint Tray products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Harris Essentials Walls & Ceilings Twin Set 1 x Tray 1 x Frame 2 x Roller Sleeves 9 Black Plastic Polyester
- Price
- £3.92
- Rating
- 4.6/5
- Reviews
- 2,473
- Age
- 6y ago
Hamilton for The Trade Paint Roller Tray | 9 Black
- Price
- £4.60
- Rating
- 4.4/5
- Reviews
- 195
- Age
- 3y ago
Harris Essentials Mini Roller Set Walls & Ceilings Tray and Frame 4 Emulsion & Gloss Roller Sleeves
- Price
- £2.01
- Rating
- 4.6/5
- Reviews
- 4,357
- Age
- 6y ago
Harris Seriously Good 1 Litre Paint Tray 9in
- Price
- £2.46
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 3y ago
Mister Rui Paint Tray 6 Inches Plastic Paint Tray with 5 Pcs Paint Pan Liners Disposable Paint Tray Paint Roller Tray Transparent Paint Tray Liners for Painting
- Price
- £8.00
- Rating
- 4.3/5
- Reviews
- 103
- Age
- 1y ago
Trending
90-day click momentum
Precision Defined Paint Trays 9-Inch (23 cm) Paint Roller Trays Set 2-Pack Plastic Paint Pan for 9-Inch Roller Brushes Painting Tray for Painting with Deep Paint Pocket Disposable Paint Tray
- Price
- £8.15
- Rating
- 4.5/5
- Reviews
- 633
- Age
- 7y ago
Dekton 9 Paint Roller Tray Ideal for Emulsion & Gloss Paints Compatible with 9 Rollers Durable and Practical Painting Accessory for Walls Ceilings and DIY Projects
- Price
- £3.28
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago
Harris Seriously Good 1 Litre Paint Tray 9in
- Price
- £2.46
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 3y ago
Harris Seriously Good Paint Tray 4in
- Price
- £2.07
- Rating
- 3.6/5
- Reviews
- 12
- Age
- 3y ago
Harris Seriously Good Walls & Ceilings Decorating Kit 7 Pieces Roller Brushes Tray
- Price
- £10.00
- Rating
- 4.7/5
- Reviews
- 128
- Age
- 7mo ago
Newest
by launch dateDekton 9 Paint Roller Tray Ideal for Emulsion & Gloss Paints Compatible with 9 Rollers Durable and Practical Painting Accessory for Walls Ceilings and DIY Projects
- Price
- £3.28
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 3mo ago
Harris Seriously Good Walls & Ceilings Decorating Kit 7 Pieces Roller Brushes Tray
- Price
- £10.00
- Rating
- 4.7/5
- Reviews
- 128
- Age
- 7mo ago
Mister Rui Paint Tray 6 Inches Plastic Paint Tray with 5 Pcs Paint Pan Liners Disposable Paint Tray Paint Roller Tray Transparent Paint Tray Liners for Painting
- Price
- £8.00
- Rating
- 4.3/5
- Reviews
- 103
- Age
- 1y ago
Harris Seriously Good 1 Litre Paint Tray 9in
- Price
- £2.46
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 3y ago
Harris Seriously Good Paint Tray 4in
- Price
- £2.07
- Rating
- 3.6/5
- Reviews
- 12
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
91
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
10%
- Harris54%
- HAMILTON18%
- Mister Rui7%
- Fit For The Job5%
- Faithfull4%
- LG Harris3%
- Open — no brand owns it (4 brands, 10%)
Demand
Paint Tray search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.9×
Search terms
Top Paint Tray search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- paint tray113K/yr
- paint roller tray25K/yr
- roller tray25K/yr
- paint trays23K/yr
- painting tray11K/yr
- small paint tray6K/yr
- mini roller tray6K/yr
- paint tray 9 inch6K/yr
- large paint tray4K/yr
- 4 inch roller tray3K/yr
Reviews and returns
What reviews say buyers love and hate about Paint Tray
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor quality tray
look to be goof quality
Poor quality
Too small
The rollers are small
Didnt realise theyre bigger than normal - hopefully get the job done quicker
at these prices why wouldnt you
the price fluctuations are annoying
It cost twice as much
Not for a 9 inch paint tray
dont hold paint well
found paint really hard to apply using this roller
bit flimsy
the tray is a small bit flimsy
The tray is very flimsy
Love
Excellent Value for Money
Value for money
Good Value
Excellent product
Good quality kit
Excellent product exactly what I needed
As described
As advertised
Just what you need
Easy to clean
No mess to clean up
Saves much cleaning
Great paint brushes
perfect for painting my bathroom tiles
will be just as good with paint
Return
0.2% Return rate 66% Fixable by listing
Too small
The rollers are small
Didnt realise theyre bigger than normal - hopefully get the job done quicker
Not for a 9 inch paint tray
dont hold paint well
found paint really hard to apply using this roller
Poor quality tray
look to be goof quality
Poor quality
at these prices why wouldnt you
the price fluctuations are annoying
It cost twice as much
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Paint Tray questions
Answered from the same tracked data.