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Paint Tray

prices mostly outside the sweet spot ($2.01–$10.00) — Paint Tray doesn't clear our bar today.

Flapen Score

44
Skip it
Market size 38Growth 18Conversion 98Competition 39Returns 99Price range 0Avg price 15Brand share 30Review moat 64Quality gap 37
This niche Category average

Is Paint Tray profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Paint Tray is a £193K/yr Amazon United Kingdom market (230K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 44/100.

Paint Tray: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -13.7% over the last 90 days and 16.1% of searches end in a purchase.

£193K

revenue / yr

Units sold / yr50K
Search volume / yr-13.7%230K
Conversion rate16.1%
Avg price£5.23

Who owns the niche?

The top 5 brands hold 87% of demand, so 13% of the market is open.

13%

open market share

Brands · sellers10 · 91
Top-5 product click share62%
Open market13%
Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 19 products

Sponsored placement68%
New entrants (1y)2· 1 succeeded
Avg rating4.5★
Avg reviews957

Top Paint Tray products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

£0£19K£39K£58K£77K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

91

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

10%

  • Harris54%
  • HAMILTON18%
  • Mister Rui7%
  • Fit For The Job5%
  • Faithfull4%
  • LG Harris3%
  • Open — no brand owns it (4 brands, 10%)

Paint Tray demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume230KCVR16.1%Products19Brands10Top 5 Brands87%OOS Rate0.3%Rating4.5★Reviews957Avg BSR#20
5K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.9×

Top Paint Tray search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • paint tray113K/yr
  • paint roller tray25K/yr
  • roller tray25K/yr
  • paint trays23K/yr
  • painting tray11K/yr
  • small paint tray6K/yr
  • mini roller tray6K/yr
  • paint tray 9 inch6K/yr
  • large paint tray4K/yr
  • 4 inch roller tray3K/yr

What reviews say buyers love and hate about Paint Tray

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Value For Money27%

Excellent Value for Money

Quality-Overall24%

Excellent product

Advertised Vs Actual Product9%

As described

Ease Of Cleaning8%

Easy to clean

Paint Quality6%

Great paint brushes

What buyers complain about

75% of reviews
Quality-Overall21%

Poor quality tray

Size-Overall17%

Too small

Value For Money12%

at these prices why wouldnt you

Paint Quality8%

Not for a 9 inch paint tray

Strength6%

bit flimsy

Paint Tray return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

66%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
61%
2Paint Quality
10%
3Quality-Overall
9%
4Value For Money
3%
5Defective Material/Parts
3%

Common Paint Tray questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Paint Tray 44/100 on Amazon United Kingdom — Skip it. The niche generates £193K/yr across 19 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -13.7% over the last 90 days.
Search demand for Paint Tray on Amazon United Kingdom is steady year-round — the busiest month runs 1.9× the quietest.