Is paint tray profitable to sell on Amazon United Kingdom?

The niche generates £193K/yr across 19 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -13.7%. Flapen's verdict: Skip it (44/100).

How competitive is the paint tray niche?

10 brands and 91 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in paint tray?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Value For Money. The return rate is 0.2%.

When does demand for paint tray peak?

Demand is steady year-round — the busiest month runs 1.9× the quietest.

What does it cost to enter the paint tray niche?

Listings span £2.01–£10.00; the average listing price is £5.23 (sweet spot $15–$100). The average incumbent carries 957 reviews — the moat a new listing must climb.

paint tray

Skip it

Prices mostly outside the sweet spot ($2.01–$10.00) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Incredible16.1%

search→purchase rate — share of searches ending in a sale

Review moat

Good956.89

avg incumbent reviews — the moat a new listing must climb

Competition

Okay62%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£193K

£193K/yr · 230K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Growth

Bad-13.7%

90-day search growth — must beat 0% to launch

Avg price

Bad£5.23

avg listing price — sweet spot $15–$100

Price range

Bad£2.01–£10.00

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, paint tray is a £193K/yr Amazon United Kingdom market (230K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 44/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

paint tray market data

Units sold / yr: 40K–50K; avg 1,250–1,500/product
Revenue / yr: £209K–£262K; units × avg price
Conversion rate: 16.1%
Avg BSR: #20
Page quality: 0%
Prime: 95%
Sponsored: 68%
Out of stock: 0.3%
Avg brand age: 34 months
Avg seller age: 181 days

Competition & brand share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 falling

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

10%

Harris54%
HAMILTON18%
Mister Rui7%
Fit For The Job5%
Faithfull4%
LG Harris3%
Open — no brand owns it (4 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -13.7% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.9×

Open Trend

Top paint tray search terms

paint tray113K/yr -9.7%14.6% conv.
paint roller tray25K/yr -14.9%15.1% conv.
roller tray25K/yr -25.1%14.6% conv.
paint trays23K/yr -16.6%9.5% conv.
painting tray11K/yr -14.8%12.0% conv.
small paint tray6K/yr -19.3%17.2% conv.
mini roller tray6K/yr -11.7%16.7% conv.
paint tray 9 inch6K/yr -17.2%17.6% conv.
large paint tray4K/yr -4.6%8.0% conv.
4 inch roller tray3K/yr +0.8%10.0% conv.

All search terms

Top paint tray products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Harris Essentials Walls & Ceilings Twin Set 1 x Tray 1 x Frame 2 x Roller Sleeves 9 Black Plastic Polyester

Harris£3.924.6★2,473 rev

Hamilton for The Trade Paint Roller Tray | 9 Black

HAMILTON£4.604.4★195 rev

Harris Essentials Mini Roller Set Walls & Ceilings Tray and Frame 4 Emulsion & Gloss Roller Sleeves

Harris£2.014.6★4,357 rev

Harris Seriously Good 1 Litre Paint Tray 9in

Harris£2.464.8★10 rev

Mister Rui Paint Tray 6 Inches Plastic Paint Tray with 5 Pcs Paint Pan Liners Disposable Paint Tray Paint Roller Tray Transparent Paint Tray Liners for Painting

Mister Rui£8.004.3★103 rev

Newest

by launch date

Dekton 9 Paint Roller Tray Ideal for Emulsion & Gloss Paints Compatible with 9 Rollers Durable and Practical Painting Accessory for Walls Ceilings and DIY Projects

DEKTON£3.281 rev

3mo ago

Harris Seriously Good Walls & Ceilings Decorating Kit 7 Pieces Roller Brushes Tray

Harris£10.00128 rev

7mo ago

Mister Rui Paint Tray 6 Inches Plastic Paint Tray with 5 Pcs Paint Pan Liners Disposable Paint Tray Paint Roller Tray Transparent Paint Tray Liners for Painting

Mister Rui£8.00103 rev

1y ago

Harris Seriously Good 1 Litre Paint Tray 9in

Harris£2.4610 rev

3y ago

Harris Seriously Good Paint Tray 4in

LG Harris£2.0712 rev

3y ago

What buyers say about paint tray

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money27%

“Excellent Value for Money”

Quality-Overall24%

“Excellent product”

Advertised Vs Actual Product9%

“As described”

Ease Of Cleaning8%

“Easy to clean”

Paint Quality6%

“Great paint brushes”

Ease Of Use6%

“Ease of use”

Size-Overall6%

“Great fit”

Efficiency2%

“Does the job”

Durability1%

“very durable and sturdy”

Strength1%

“Good solid rollers and roller”

What buyers complain about

Quality-Overall21%

“Poor quality tray”

Size-Overall17%

“Too small”

Value For Money12%

“at these prices why wouldnt you”

Paint Quality8%

“Not for a 9 inch paint tray”

Strength6%

“bit flimsy”

Thickness4%

“I really expected something at least 2 millimeters thick,its not at all”

Functionality-Overall3%

“Rollers shed fluff all over the walls”

Advertised Vs Actual Product3%

“Misdescribed and damaged”

Durability1%

“It broke on the first wall”

Ease Of Use1%

“so wasnt useful at all”

Top return reasons

Size-Overall61%

Paint Quality10%

Quality-Overall9%

Value For Money3%

Defective Material/Parts3%