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Paint Tape

Fail

Prices span $1.35–$10.61, mostly outside the sweet spot, so Paint Tape is a Fail.

Flapen Score
43
43 / 100
Ranks 1,615 of 2,225 DIY & Tools niches · −6 vs the category median of 49
Market size
£66K/yr84K searches / yr
90-day growth
-16.4%search demand this quarter
Competition
51%top-5 click share · 14 brands · 76 sellers

Flapen Score

Paint Tape against its category

The dotted line is the DIY & Tools average. Past it, Paint Tape is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paint Tape market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Paint Tape 84K times last year and spent an estimated £66K. The top 5 brands take 85% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 14.4% of those searches ended in a purchase.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.4% of those searches ended in a purchase. Searches in the last 90 days moved -16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
-16.4%
Conversion, latest week
14.4%
Market size, estimated
£66Ka year
Peak month
October4.9× the quietest month
Top search term
paint tape36K searches a year

02 · Price

A sale here is worth £5.49.

Listings sell for £5.49 on average, from £1.35 to £10.61. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £5.49 that is £4K to £5K a year per listing.

Average price
£5.49under the $15 to $100 sweet spot
Price range
£1.35–£10.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
£4K–£5K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #38 within Adhesives & Sealers. It carries 5,776 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#38in Adhesives & Sealers
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,776per listing
Listings tracked
25

04 · Newcomers

4 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
4Amazon's first-year sales bar
Average brand age
40 months

Products

Top Paint Tape products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£11K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

76

Est. top-5 brand share

85%

Top 20: 100%

Est. top-5 click share

51%

Top 20: 96%

Open market

11%

  • Frog Tape40%
  • Fyguard21%
  • Status11%
  • GAUDER7%
  • ARVO6%
  • Fit For The Job4%
  • Open — no brand owns it (8 brands, 11%)

Demand

Paint Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 4.9×

Search terms

Top Paint Tape search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • paint tape36K/yr
  • decorators tape22K/yr
  • paint masking tape6K/yr
  • painting tape for decorating6K/yr
  • decorating tape for painting5K/yr
  • decorators masking tape4K/yr
  • decorators tape for painting5K/yr

Reviews and returns

What reviews say buyers love and hate about Paint Tape

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Adhesion/Stickiness”
30%of negative reviews mention “Paint Quality”
0.3%of orders come back
“Paint peeling disaster”
A buyer, on “Paint Quality”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Paint Tape questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data