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Paint Tape

Fail

Prices span $1.35–$10.61, mostly outside the sweet spot, so Paint Tape is a Fail.

Flapen Score
43
43 / 100
Ranks 1,615 of 2,225 DIY & Tools niches · −6 vs the category median of 49
Market size
£66K/yr84K searches / yr
90-day growth
-16.4%search demand this quarter
Competition
51%top-5 click share · 14 brands · 76 sellers

Flapen Score

Paint Tape against its category

The dotted line is the DIY & Tools average. Past it, Paint Tape is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paint Tape market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Paint Tape 84K times last year and spent an estimated £66K. The top 5 brands take 85% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 43 out of 100, a Fail.

01 · Demand

14.4% of searches ended in a purchase last week.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.4% of those searches ended in a purchase. Searches in the last 90 days moved -16.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
-16.4%
Conversion, latest week
14.4%
Market size, estimated
£66Ka year
Peak month
October4.9× the quietest month
Top search term
paint tape36K searches a year

02 · Price

A sale here is worth £5.49.

Listings sell for £5.49 on average, from £1.35 to £10.61. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £5.49 that is £4K to £5K a year per listing.

Average price
£5.49under the $15 to $100 sweet spot
Price range
£1.35–£10.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
£4K–£5K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #38 within Adhesives & Sealers. It carries 5,776 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#38in Adhesives & Sealers
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,776per listing
Listings tracked
25

04 · Newcomers

Amazon counts 4 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
4Amazon's first-year sales bar
Average brand age
40 months

Products

Top Paint Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£11K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

76

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

51%

Top 20: 96%

Open market

11%

  • Frog Tape40%
  • Fyguard21%
  • Status11%
  • GAUDER7%
  • ARVO6%
  • Fit For The Job4%
  • Open — no brand owns it (8 brands, 11%)

Demand

Paint Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 4.9×

Search terms

Top Paint Tape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • paint tape36K/yr
  • decorators tape22K/yr
  • paint masking tape6K/yr
  • painting tape for decorating6K/yr
  • decorating tape for painting5K/yr
  • decorators masking tape4K/yr
  • decorators tape for painting5K/yr

Reviews and returns

What reviews say buyers love and hate about Paint Tape

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Paint Quality30%−0.22

Paint peeling disaster

This ripped the paint off

Chipped my paint

Adhesion/Stickiness25%−0.05

the adhesion was low

Its sticky

Doesnt stick

Quality-Overall7%+0.99

Absolutely rubbish product

Rubbish product

Low quality

Advertised Vs Actual Product2%+0.79

this is falsely advertised

does not do as advertised

False advertising

Thickness2%−0.01

The reel is twice as thick in the photo as it is in actually

A bit thin

Paper thin

Love

Adhesion/Stickiness29%−0.05

Sticks well

Good adhesive

good adhesion

Quality-Overall15%+0.99

Quality product and easy to use

Very good as described

Excellent product

Value For Money14%+1.52

Great value

Excellent value

Good for the money

Advertised Vs Actual Product9%+0.79

As described

Works as its meant to

Did the job perfectly

Ease Of Use8%+0.58

Easy To Use

easy to handle

easy to work with

Return

0.3% Return rate 31% Fixable by listing

Adhesion/Stickiness24%▅▇█▄▄▆

the adhesion was low

Its sticky

Doesnt stick

Size-Overall20%▇▆▄█▆█
Paint Quality16%▄▄▃▅▇█

Paint peeling disaster

This ripped the paint off

Chipped my paint

Quality-Overall8%▃▇▇▃█▃

Absolutely rubbish product

Rubbish product

Low quality

Functionality-Overall6%▇▄█▆▇▁

this product is not fit for purpose

Didn't work

It tears down the middle as soon as you start to unroll it

FAQ

Common Paint Tape questions

Answered from the same tracked data.