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Paint Stripper

Maybe

Returns run at only 0.5% of orders. But the top 5 brands take 97% of clicks, so Paint Stripper is a Maybe.

Flapen Score
54
54 / 100
Top 24% of 2,225 DIY & Tools niches · +5 vs the category median of 49
Market size
£751K/yr614K searches / yr
90-day growth
+4.0%search demand this quarter
Competition
76%top-5 click share · 6 brands · 66 sellers

Flapen Score

Paint Stripper against its category

The dotted line is the DIY & Tools average. Past it, Paint Stripper is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paint Stripper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Paint Stripper 614K times last year and spent an estimated £751K. The top 5 brands take 97% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

10.7% of searches ended in a purchase last week.

Shoppers searched for this 614K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.7% of those searches ended in a purchase. Searches in the last 90 days moved +4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £751K a year.

Searches, last 12 months
614K
Growth, 90 days vs prior 90
+4.0%
Conversion, latest week
10.7%
Market size, estimated
£751Ka year
Peak month
April2.1× the quietest month
Top search term
paint stripper233K searches a year

02 · Price

A sale here is worth £11.38.

Listings sell for £11.38 on average, from £4.23 to £22.51. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 4,000 to 5,000 of them. At £11.38 that is £46K to £57K a year per listing.

Average price
£11.38under the $15 to $100 sweet spot
Price range
£4.23–£22.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
4,000–5,000
Revenue per listing a year
£46K–£57K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #8 within Painting Supplies, Tools & Wall Treatments. It carries 1,167 reviews at 4.00 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#8in Painting Supplies, Tools & Wall Treatments
Average rating
4.00 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,167per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Paint Stripper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£113K£225K£338K£450K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

66

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Bartoline73%
  • Nitromors11%
  • JBL General5%
  • Decorator's Friend4%
  • Home Strip3%
  • JENOLITE3%
  • Open — no brand owns it (0%)

Demand

Paint Stripper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 2.1×

Search terms

Top Paint Stripper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • paint stripper233K/yr
  • paint stripper wood94K/yr
  • paint remover58K/yr
  • paint stripper metal29K/yr
  • nitromors paint stripper35K/yr
  • paint remover for wood34K/yr
  • nitromors24K/yr
  • varnish stripper for wood14K/yr
  • paint remover for metal16K/yr
  • citristrip14K/yr

Reviews and returns

What reviews say buyers love and hate about Paint Stripper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Paint Quality34%+0.27

the paint was already bubbling up

the paint off is extremely difficult

the paint pretty much fell off

Functionality-Overall13%−0.43

Not effective

Does NOT work as advertised

Did not work

Quality-Overall7%+0.64

absolute load of rubbish

Product is rubbish

Poor Product

Value For Money6%+0.61

At £10 for 3 square metres it is not cheap

It's overpriced and overrated

Expensive

Ease Of Cleaning6%−0.07

made a lot of mess

is hard to clean it up as I used this to get title paint off titles

It was very messy

Love

Quality-Overall16%+0.64

Absolutely brilliant kit

Amazing quality

Good Quality Product Made In the UK

Paint Quality15%+0.27

This is great paint remover

Effectiveness: It softened the paint well

Brilliant really good for paint removal and cleaning brushes

Advertised Vs Actual Product11%+0.62

As advertised

Just what I wanted

Worked perfectly

Value For Money11%+0.61

Excellent price

Excellent value for money

Very good value for money

Efficiency9%+0.81

Works very well

Very good does the job

it is effective

Return

0.5% Return rate 8% Fixable by listing

Functionality-Overall37%▆▄██▆▇

Not effective

Does NOT work as advertised

Did not work

Paint Quality29%▃█▄▆█▅

the paint was already bubbling up

the paint off is extremely difficult

the paint pretty much fell off

Leak-Proof8%▁█▃▆▅▂
Advertised Vs Actual Product5%▆▄█▃▂▂

Does NOT work as advertised

Not as described

There is no point in posting pictures as you can't see a result

Compatibility-Overall3%█▅▄▁▁▇

FAQ

Common Paint Stripper questions

Answered from the same tracked data.