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Paint Sealer

Fail

The top 5 brands take 100% of clicks, so Paint Sealer is a Fail.

Flapen Score
37
37 / 100
Ranks 2,017 of 2,225 DIY & Tools niches · −12 vs the category median of 49
Market size
£93K/yr65K searches / yr
90-day growth
-18.7%search demand this quarter
Competition
87%top-5 click share · 3 brands · 21 sellers

Flapen Score

Paint Sealer against its category

The dotted line is the DIY & Tools average. Past it, Paint Sealer is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paint Sealer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Paint Sealer 65K times last year and spent an estimated £93K. All 3 brands take every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 10.8% of those searches ended in a purchase.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -18.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £93K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
-18.7%
Conversion, latest week
10.8%
Market size, estimated
£93Ka year
Top search term
polyvine decorators varnish16K searches a year

02 · Price

A sale here is worth £13.17.

Listings sell for £13.17 on average, from £7.00 to £20.95. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £13.17 that is £3K to £7K a year per listing.

Average price
£13.17under the $15 to $100 sweet spot
Price range
£7.00–£20.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£3K–£7K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #30 within Painting Supplies, Tools & Wall Treatments. It carries 1,773 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
80%
Out of stock, average day
0.0%
Average rank
#30in Painting Supplies, Tools & Wall Treatments
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,773per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Paint Sealer products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 22, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 87% of clicks. A locked shelf that new listings rarely crack.

£0£14K£28K£42K£56K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

21

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

87%

Top 20: 100%

Open market

0%

  • Polyvine94%
  • Zinsser4%
  • Polar Specialist Coatings2%

Demand

Paint Sealer search demand

Weekly searches over the year. Pick a range.

1K750May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Paint Sealer search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • polyvine decorators varnish16K/yr
  • paint sealer11K/yr
  • decorators varnish14K/yr
  • polyvine decorators varnish dead flat8K/yr
  • polyvine7K/yr
  • clear paint sealer3K/yr
  • paint sealer for painted wood4K/yr
  • polyvine varnish3K/yr

Reviews and returns

What reviews say buyers love and hate about Paint Sealer

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
35%of negative reviews mention “Paint Quality”
0.8%of orders come back
“Stopped the flakes paint i was having trouble with”
A buyer, on “Paint Quality”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Paint Sealer questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data