Paint Sealer
FailThe top 5 brands take 100% of clicks, so Paint Sealer is a Fail.
- Flapen Score
- 37 / 100Ranks 2,017 of 2,225 DIY & Tools niches · −12 vs the category median of 4937
- Market size
- £93K/yr65K searches / yr
- 90-day growth
- -18.7%search demand this quarter
- Competition
- 87%top-5 click share · 3 brands · 21 sellers
Flapen Score
Paint Sealer against its category
The dotted line is the DIY & Tools average. Past it, Paint Sealer is stronger. Inside it, weaker.
Market
The Paint Sealer market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Paint Sealer 65K times last year and spent an estimated £93K. All 3 brands take every click. Flapen scores it 37 out of 100, a Fail.
01 · Demand
10.8% of searches ended in a purchase last week.
Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -18.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £93K a year.
- Searches, last 12 months
- 65K
- Growth, 90 days vs prior 90
- -18.7%
- Conversion, latest week
- 10.8%
- Market size, estimated
- £93Ka year
- Top search term
- polyvine decorators varnish16K searches a year
02 · Price
A sale here is worth £13.17.
Listings sell for £13.17 on average, from £7.00 to £20.95. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £13.17 that is £3K to £7K a year per listing.
- Average price
- £13.17under the $15 to $100 sweet spot
- Price range
- £7.00–£20.95
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£7K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #30 within Painting Supplies, Tools & Wall Treatments. It carries 1,773 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 80%
- Out of stock, average day
- 0.0%
- Average rank
- #30in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,773per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Paint Sealer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Polyvine Decorators Varnish Dead Flat Water Resistant Clear Varnish with UV Protection - Seals and Protects Emulsion Acrylic Paint Wallpaper Wood Furniture Plaster & Fabric 500ml
- Price
- £12.90
- Rating
- 4.6/5
- Reviews
- 1,544
- Age
- 13y ago

Polyvine Decorators Varnish Dead Flat Water Resistant Clear Varnish with UV Protection - Seals and Protects Emulsion Acrylic Paint Wallpaper Wood Furniture Plaster & Fabric 1L
- Price
- £20.95
- Rating
- 4.6/5
- Reviews
- 2,397
- Age
- 13y ago

Polyvine Decorators Varnish Satin Water Resistant Clear Varnish with UV Protection - Seals and Protects Emulsion Acrylic Paint Wallpaper Wood Furniture Plaster & Fabric 500ml
- Price
- £12.87
- Rating
- 4.6/5
- Reviews
- 2,397
- Age
- 13y ago

Polyvine Protective Decorators Varnish Dead Flat Finish 500ml
- Price
- £13.56
- Rating
- 4.4/5
- Reviews
- 211
- Age
- 9y ago

Zinsser Peel Stop Clear Binding Primer 1 Litre ZINPSP1L
- Price
- £10.30
- Rating
- 4.6/5
- Reviews
- 1,319
- Age
- 13y ago
Trending
90-day click momentum
Polyvine Heavy Duty Interior Varnish Satin or Dead Flat Finishes Quick Dry Varnish Polyurethane Water-Based Water Resistant Coating for Indoor Woodwork Painted Surfaces & More Dead Flat 500ml
- Price
- £15.50
- Rating
- 4.6/5
- Reviews
- 1,278
- Age
- 11y ago

Polyvine Decorators Varnish Satin Water Resistant Clear Varnish with UV Protection - Seals and Protects Emulsion Acrylic Paint Wallpaper Wood Furniture Plaster & Fabric 500ml
- Price
- £12.87
- Rating
- 4.6/5
- Reviews
- 2,397
- Age
- 13y ago

Zinsser Peel Stop Clear Binding Primer 1 Litre ZINPSP1L
- Price
- £10.30
- Rating
- 4.6/5
- Reviews
- 1,319
- Age
- 13y ago

Polyvine Decorators Varnish Dead Flat Water Resistant Clear Varnish with UV Protection - Seals and Protects Emulsion Acrylic Paint Wallpaper Wood Furniture Plaster & Fabric 1L
- Price
- £20.95
- Rating
- 4.6/5
- Reviews
- 2,397
- Age
- 13y ago

Polyvine Decorators Varnish Dead Flat Water Resistant Clear Varnish with UV Protection - Seals and Protects Emulsion Acrylic Paint Wallpaper Wood Furniture Plaster & Fabric 100ml
- Price
- £7.00
- Rating
- 4.6/5
- Reviews
- 2,397
- Age
- 4y ago
Newest
by launch date
Polyvine Decorators Varnish Dead Flat Water Resistant Clear Varnish with UV Protection - Seals and Protects Emulsion Acrylic Paint Wallpaper Wood Furniture Plaster & Fabric 100ml
- Price
- £7.00
- Rating
- 4.6/5
- Reviews
- 2,397
- Age
- 4y ago

Polar Flawless Clear Lacquer Spray 400ml Clear Matt Finish
- Price
- £10.00
- Rating
- 4.4/5
- Reviews
- 4,680
- Age
- 4y ago

Polyvine Protective Decorators Varnish Dead Flat Finish 500ml
- Price
- £13.56
- Rating
- 4.4/5
- Reviews
- 211
- Age
- 9y ago

Polyvine Heavy Duty Interior Varnish Satin or Dead Flat Finishes Quick Dry Varnish Polyurethane Water-Based Water Resistant Coating for Indoor Woodwork Painted Surfaces & More Dead Flat 500ml
- Price
- £15.50
- Rating
- 4.6/5
- Reviews
- 1,278
- Age
- 11y ago

Polyvine Heavy Duty Interior Varnish Satin or Dead Flat Finishes Quick Dry Varnish Polyurethane Water-Based Water Resistant Coating for Indoor Woodwork Painted Surfaces & More Satin 500ml
- Price
- £15.85
- Rating
- 4.6/5
- Reviews
- 1,278
- Age
- 12y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
21
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
87%
Top 20: 100%
Open market
0%
- Polyvine94%
- Zinsser4%
- Polar Specialist Coatings2%
Demand
Paint Sealer search demand
Weekly searches over the year. Pick a range.
Search terms
Top Paint Sealer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- polyvine decorators varnish16K/yr
- paint sealer11K/yr
- decorators varnish14K/yr
- polyvine decorators varnish dead flat8K/yr
- polyvine7K/yr
- clear paint sealer3K/yr
- paint sealer for painted wood4K/yr
- polyvine varnish3K/yr
Reviews and returns
What reviews say buyers love and hate about Paint Sealer
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Stopped the flakes paint i was having trouble with
Paint leaked
We had peeling paint that just kept getting worse
the product was leaking inside the bag I presume its where the parcels are thrown about in the delivery vans
Tin leaked badly
When my order arrived today it had also leaked a small amount as the lid was not fully secured
Chipped already after 3 coats
Very thin, like milk
Waste of money and time
Love
Excellent stuff, really easy to apply, sticks well, thick and great quality
Great product, does exactly what it says on the tin
Excellent product
it does what it is advertised to do good product
As described
Does what it says on the Tin
Easy to use
Was easy to apply with a paint brush
Goes on easy
Money well spent
Good price
Is worth the price
2 coats of this enabled a painted surface to be applied and looks ok
Protects paint
protect my painted table
Return
0.8% Return rate 12% Fixable by listing
the product was leaking inside the bag I presume its where the parcels are thrown about in the delivery vans
Tin leaked badly
When my order arrived today it had also leaked a small amount as the lid was not fully secured
Stopped the flakes paint i was having trouble with
Paint leaked
We had peeling paint that just kept getting worse
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Paint Sealer questions
Answered from the same tracked data.








