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Paint Sealer

Fail

The top 5 brands take 100% of clicks, so Paint Sealer is a Fail.

Flapen Score
37
37 / 100
Ranks 2,017 of 2,225 DIY & Tools niches · −12 vs the category median of 49
Market size
£93K/yr65K searches / yr
90-day growth
-18.7%search demand this quarter
Competition
87%top-5 click share · 3 brands · 21 sellers

Flapen Score

Paint Sealer against its category

The dotted line is the DIY & Tools average. Past it, Paint Sealer is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paint Sealer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Paint Sealer 65K times last year and spent an estimated £93K. All 3 brands take every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

10.8% of searches ended in a purchase last week.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.8% of those searches ended in a purchase. Searches in the last 90 days moved -18.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £93K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
-18.7%
Conversion, latest week
10.8%
Market size, estimated
£93Ka year
Top search term
polyvine decorators varnish16K searches a year

02 · Price

A sale here is worth £13.17.

Listings sell for £13.17 on average, from £7.00 to £20.95. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £13.17 that is £3K to £7K a year per listing.

Average price
£13.17under the $15 to $100 sweet spot
Price range
£7.00–£20.95
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£3K–£7K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #30 within Painting Supplies, Tools & Wall Treatments. It carries 1,773 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
80%
Out of stock, average day
0.0%
Average rank
#30in Painting Supplies, Tools & Wall Treatments
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,773per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Paint Sealer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

£0£14K£28K£42K£56K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

21

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • Polyvine94%
  • Zinsser4%
  • Polar Specialist Coatings2%

Demand

Paint Sealer search demand

Weekly searches over the year. Pick a range.

1K750May '26May '26May '26Jun '26Jun '26Jul '26

Search terms

Top Paint Sealer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • polyvine decorators varnish16K/yr
  • paint sealer11K/yr
  • decorators varnish14K/yr
  • polyvine decorators varnish dead flat8K/yr
  • polyvine7K/yr
  • clear paint sealer3K/yr
  • paint sealer for painted wood4K/yr
  • polyvine varnish3K/yr

Reviews and returns

What reviews say buyers love and hate about Paint Sealer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Paint Quality35%+0.59

Stopped the flakes paint i was having trouble with

Paint leaked

We had peeling paint that just kept getting worse

Leak-Proof18%

the product was leaking inside the bag I presume its where the parcels are thrown about in the delivery vans

Tin leaked badly

When my order arrived today it had also leaked a small amount as the lid was not fully secured

Durability6%−0.04

Chipped already after 3 coats

Thickness6%−0.05

Very thin, like milk

Natural Resource Wastage3%−0.02

Waste of money and time

Love

Quality-Overall29%+0.51

Excellent stuff, really easy to apply, sticks well, thick and great quality

Great product, does exactly what it says on the tin

Excellent product

Advertised Vs Actual Product11%+1.12

it does what it is advertised to do good product

As described

Does what it says on the Tin

Ease Of Use11%+0.57

Easy to use

Was easy to apply with a paint brush

Goes on easy

Value For Money7%−0.04

Money well spent

Good price

Is worth the price

Paint Quality7%+0.59

2 coats of this enabled a painted surface to be applied and looks ok

Protects paint

protect my painted table

Return

0.8% Return rate 12% Fixable by listing

Leak-Proof37%▇▆▆▆▆█

the product was leaking inside the bag I presume its where the parcels are thrown about in the delivery vans

Tin leaked badly

When my order arrived today it had also leaked a small amount as the lid was not fully secured

Paint Quality37%▅▇█▇▅▇

Stopped the flakes paint i was having trouble with

Paint leaked

We had peeling paint that just kept getting worse

Size-Overall5%██▃▇▆▅
Advertised Vs Actual Product4%▃▂▂▃█▄
Functionality-Overall3%▄▅▂█▄▁

FAQ

Common Paint Sealer questions

Answered from the same tracked data.