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Paint Scuttle

Fail

Shoppers spend only $60K a year here, so Paint Scuttle is a Fail.

Flapen Score
43
43 / 100
Ranks 1,615 of 2,225 DIY & Tools niches · −6 vs the category median of 49
Market size
£60K/yr109K searches / yr
90-day growth
-9.2%search demand this quarter
Competition
68%top-5 click share · 10 brands · 57 sellers

Flapen Score

Paint Scuttle against its category

The dotted line is the DIY & Tools average. Past it, Paint Scuttle is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paint Scuttle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Paint Scuttle 109K times last year and spent an estimated £60K. The top 5 brands take 84% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

7.3% of searches ended in a purchase last week.

Shoppers searched for this 109K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.3% of those searches ended in a purchase. Searches in the last 90 days moved -9.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.

Searches, last 12 months
109K
Growth, 90 days vs prior 90
-9.2%
Conversion, latest week
7.3%
Market size, estimated
£60Ka year
Peak month
April1.8× the quietest month
Top search term
paint scuttle46K searches a year

02 · Price

A sale here is worth £7.51.

Listings sell for £7.51 on average, from £1.54 to £24.61. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £7.51 that is £2K to £4K a year per listing.

Average price
£7.51under the $15 to $100 sweet spot
Price range
£1.54–£24.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

44% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #49 within Painting Supplies, Tools & Wall Treatments. It carries 329 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
83%
Out of stock, average day
5.9%
Average rank
#49in Painting Supplies, Tools & Wall Treatments
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
329per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Paint Scuttle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£24K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

57

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

11%

  • CORAL38%
  • ProDec17%
  • Best House Another Fine Product14%
  • Axus Decor9%
  • Faithfull6%
  • TEYIAN5%
  • Open — no brand owns it (4 brands, 11%)

Demand

Paint Scuttle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Paint Scuttle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • paint scuttle46K/yr
  • paint bucket31K/yr
  • paint bucket for roller12K/yr
  • paint roller bucket5K/yr
  • paint scuttle with lid4K/yr
  • paint tub4K/yr
  • scuttle5K/yr
  • paint scuttle 15l3K/yr

Reviews and returns

What reviews say buyers love and hate about Paint Scuttle

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall15%−0.13

Clearly doesn't fit

Very small

I found the fit to be tighter than the stock images suggest

Paint Quality14%−0.10

It's a paint scuttle

Paint scuttle

Tips over spilling paint

Strength10%−0.01

flimsy

which rips with fingernails

flimsy and uncomfortable to hold for any length of time

Quality-Overall7%

Cheap and cheerful

Low quality rubbish

Not brilliant quality

Ease Of Cleaning5%+0.68

The worst thing about decorating is the clean up

The obvious benefit is no cleaning up afterwards

maybe more difficult to clean

Love

Value For Money15%+1.91

Great price

Good value for money

Great value

Quality-Overall13%

Excellent product

Good kit

Nice quality bags

Ease Of Use13%+1.19

Easy to hold

Easy to use

they really do make life a lot easier

Ease Of Cleaning8%+0.68

Great for keeping things clean

easy to clean after use

is easy to clean up too

Strength8%−0.01

STURDY ITEM

Strong bucket

Sturdy little pot

Return

0.4% Return rate 77% Fixable by listing

Size-Overall71%▅▅▆▇█▄

Clearly doesn't fit

Very small

I found the fit to be tighter than the stock images suggest

Paint Quality5%▅▁█▁▁▁

It's a paint scuttle

Paint scuttle

Tips over spilling paint

Quality-Overall5%▁▁▁▁▁█

Cheap and cheerful

Low quality rubbish

Not brilliant quality

Advertised Vs Actual Product4%█▇▃▁▁▁

Falsely advertised

Certifications3%▁▁▁▁▁█

FAQ

Common Paint Scuttle questions

Answered from the same tracked data.