Paint Roller
MaybeReturns run at only 0.3% of orders. But the top 5 brands take 96% of clicks, so Paint Roller is a Maybe.
- Flapen Score
- 54 / 100Top 24% of 2,225 DIY & Tools niches · +5 vs the category median of 4954
- Market size
- £2.1M/yr1.6M searches / yr
- 90-day growth
- -20.0%search demand this quarter
- Competition
- 51%top-5 click share · 8 brands · 86 sellers
Flapen Score
Paint Roller against its category
The dotted line is the DIY & Tools average. Past it, Paint Roller is stronger. Inside it, weaker.
Market
The Paint Roller market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Paint Roller 1.6M times last year and spent an estimated £2.1M. The top 5 brands take 96% of clicks. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
15.7% of searches ended in a purchase last week.
Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.7% of those searches ended in a purchase. Searches in the last 90 days moved -20.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.1M a year.
- Searches, last 12 months
- 1.6M
- Growth, 90 days vs prior 90
- -20.0%
- Conversion, latest week
- 15.7%
- Market size, estimated
- £2.1Ma year
- Peak month
- February1.7× the quietest month
- Top search term
- paint roller403K searches a year
02 · Price
A sale here is worth £8.09.
Listings sell for £8.09 on average, from £2.01 to £25.57. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 6,000 to 8,000 of them. At £8.09 that is £49K to £65K a year per listing.
- Average price
- £8.09under the $15 to $100 sweet spot
- Price range
- £2.01–£25.57
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250K–300K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- £49K–£65K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #11 within Painting Supplies, Tools & Wall Treatments. It carries 2,627 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #11in Painting Supplies, Tools & Wall Treatments
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,627per listing
- Listings tracked
- 23
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Paint Roller products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Fit For The Job 5 piece 9 inch Triple Paint Roller Set for DIY Painting with Emulsion Paints on Walls & Ceilings - Medium Pile Roller Sleeves for Smooth & Semi Smooth Surfaces with Frame & Tray 9
- Price
- £5.16
- Rating
- 4.6/5
- Reviews
- 982
- Age
- 13y ago
Harris Essentials Walls & Ceilings Twin Set 1 x Tray 1 x Frame 2 x Roller Sleeves 9 Black Plastic Polyester
- Price
- £3.92
- Rating
- 4.6/5
- Reviews
- 2,473
- Age
- 6y ago
Harris Essentials Mini Roller Set Walls & Ceilings Tray and Frame 4 Emulsion & Gloss Roller Sleeves
- Price
- £2.01
- Rating
- 4.6/5
- Reviews
- 4,357
- Age
- 6y ago
Harris Seriously Good Walls & Ceilings Decorating Kit 7 Pieces Roller Brushes Tray
- Price
- £10.00
- Rating
- 4.7/5
- Reviews
- 128
- Age
- 7mo ago
Hamilton for The Trade 7 Piece Medium Pile Paint Roller Set with Tray 4 White/Orange/Blue
- Price
- £4.44
- Rating
- 4.6/5
- Reviews
- 2,904
- Age
- 4y ago
Trending
90-day click momentum
Paint Roller Set 14 Pieces 9 + 4 Paint Rollers and Trays Set with 1.5m Extension Pole Paint Brush Frames and Paint Tray for Painting Walls Ceiling Wall Paint Roller Home Painting Kit
- Price
- £14.92
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 8mo ago
Harris Seriously Good Walls & Ceilings Decorating Kit 7 Pieces Roller Brushes Tray
- Price
- £10.00
- Rating
- 4.7/5
- Reviews
- 128
- Age
- 7mo ago
Fit For The Job 5 piece 9 inch Triple Paint Roller Set for DIY Painting with Emulsion Paints on Walls & Ceilings - Medium Pile Roller Sleeves for Smooth & Semi Smooth Surfaces with Frame & Tray 9
- Price
- £5.16
- Rating
- 4.6/5
- Reviews
- 982
- Age
- 13y ago
Harris Seriously Good Woodwork Gloss Mini Roller Sleeves 10 Sleeve Pack 4
- Price
- £3.27
- Rating
- 4.6/5
- Reviews
- 3,015
- Age
- 6y ago
Fit For The Job 21pcs Ultimate Paint Rollers & Trays Set - Paint Brushes Dust Sheet Sandpaper Tape & More-Roller Sets for Painting Walls & Ceilings with Emulsion Mini Rollers for Painting Wood & Metal
- Price
- £9.81
- Rating
- 4.6/5
- Reviews
- 3,805
- Age
- 3y ago
Newest
by launch dateHarris Seriously Good Walls & Ceilings Decorating Kit 7 Pieces Roller Brushes Tray
- Price
- £10.00
- Rating
- 4.7/5
- Reviews
- 128
- Age
- 7mo ago
Paint Roller Set 14 Pieces 9 + 4 Paint Rollers and Trays Set with 1.5m Extension Pole Paint Brush Frames and Paint Tray for Painting Walls Ceiling Wall Paint Roller Home Painting Kit
- Price
- £14.92
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 8mo ago
Paint Roller with Extended Detachable Thickened Metal Pole Handle Household Wall Painting Tool Thickened Stable New Splicing Rod for Home Painting Walls and Ceiling(Total Length:6.6feet)
- Price
- £11.49
- Rating
- 4.3/5
- Reviews
- 220
- Age
- 1y ago
Paint Tray Set 17 pcs Paint Roller Kit Paint Rollers 9 Inch Small Paint Roller Paint Roller Tray 4 Inch Paint Roller Paint Roller Set (Paint Rollers and Trays Sets)
- Price
- £25.57
- Rating
- 4.3/5
- Reviews
- 366
- Age
- 1y ago
ROLLINGDOG Paint Roller Set - 9 inch Painting Roller Set Paint Rollers and Trays Sets Roller Sets for Painting Paint Roller Set with Extension Pole Pack of 10
- Price
- £19.52
- Rating
- 4.6/5
- Reviews
- 559
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
8 rising
Sellers
86
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
51%
Top 20: 98%
Open market
2%
- Harris51%
- Fit For The Job22%
- HAMILTON14%
- Raulde6%
- OAONY2%
- suzmei2%
- Open — no brand owns it (2 brands, 2%)
Demand
Paint Roller search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Paint Roller search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- paint roller403K/yr
- paint roller set384K/yr
- roller sets for painting131K/yr
- paint rollers87K/yr
- paint rollers and trays sets90K/yr
- roller81K/yr
- mini rollers for painting53K/yr
- small paint roller52K/yr
- rollers for painting59K/yr
- mini paint roller43K/yr
Reviews and returns
What reviews say buyers love and hate about Paint Roller
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor quality
low quality item
Cheap quality
the paint rollers were of poor quality
dont hold paint well
would bend when full of paint
Wast of money
Usual overpriced tat
at these prices why wouldnt you
the fitting is annoyingly loose
Although slightly smaller than most
Not standard fit
Very brittle plastic
the tray is a small bit flimsy
Not as sturdy as it looks
Love
AMAZING VALUE
Good value for money
Good Value
Good quality kit
Decent quality
Very nice quality set
As described
As advertised
Exactly what I needed
The finish is fabulous and smooth, the rollers hold paint well, and appear to be well made
will be just as good with paint
Great paint brushes
Fit for purpose
and fits ideally in the bag
fit the frame OK
Return
0.3% Return rate 49% Fixable by listing
the fitting is annoyingly loose
Although slightly smaller than most
Not standard fit
the paint rollers were of poor quality
dont hold paint well
would bend when full of paint
Poor quality
low quality item
Cheap quality
Didnt work
Rollers shed fluff all over the walls
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Paint Roller questions
Answered from the same tracked data.