Skip to content

Paint Pots

Maybe

Returns run at only 0.3% of orders. But shoppers spend only $41K a year here, so Paint Pots is a Maybe.

Flapen Score
55
55 / 100
Top 21% of 2,225 DIY & Tools niches · +6 vs the category median of 49
Market size
£41K/yr85K searches / yr
90-day growth
-1.3%search demand this quarter
Competition
25%top-5 click share · 54 brands · 115 sellers

Flapen Score

Paint Pots against its category

The dotted line is the DIY & Tools average. Past it, Paint Pots is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paint Pots market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Paint Pots 85K times last year and spent an estimated £41K. The top 5 brands take 28% of clicks. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

6.3% of searches ended in a purchase last week.

Shoppers searched for this 85K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -1.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £41K a year.

Searches, last 12 months
85K
Growth, 90 days vs prior 90
-1.3%
Conversion, latest week
6.3%
Market size, estimated
£41Ka year
Peak month
November1.4× the quietest month
Top search term
paint pots29K searches a year

02 · Price

A sale here is worth £7.63.

Listings sell for £7.63 on average, from £1.54 to £21.42. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £7.63 that is £0 to £763 a year per listing.

Average price
£7.63under the $15 to $100 sweet spot
Price range
£1.54–£21.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£763
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #360 within Painting Supplies, Tools & Wall Treatments. It carries 1,266 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
89%
Out of stock, average day
6.0%
Average rank
#360in Painting Supplies, Tools & Wall Treatments
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,266per listing
Listings tracked
63

04 · Newcomers

Amazon counts 0 of last year's 16 launches as successful.

16 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
16
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Paint Pots products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

£0£816£2K£2K£3K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

54 rising

Sellers

115

Top-5 brand share

28%

Top 20: 73%

Top-5 click share

25%

Top 20: 66%

Open market

68%

  • ProDec7%
  • Jagowa6%
  • Yuanan5%
  • Major Brushes5%
  • Matwsec5%
  • Baker Ross4%

Demand

Paint Pots search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Paint Pots search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • paint pots29K/yr
  • paint pots with lids19K/yr
  • paint pot14K/yr
  • small paint pots6K/yr
  • paint pots for kids9K/yr
  • kids paint pots4K/yr
  • plastic paint pots3K/yr

Reviews and returns

What reviews say buyers love and hate about Paint Pots

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall19%−0.07

Too small

The bottles are smaller than I expected

The pots are a lot smaller than I expected

Strength12%−0.06

Not as strong as I had hoped for

But a bit flimsy

Flimsy

Ease Of Cleaning9%−0.02

Not washable

maybe more difficult to clean

It was a mess

Color8%

Washable and pigmented. NO WHITE

is actually brown

its actually brown you get in the pack not black

Paint Quality6%

Paint brushes are awful

Enamel paint will melt it after a few days

paint very thin

Love

Value For Money13%+1.33

Good price

good value for money

Great value

Quality-Overall11%+0.55

Fab quality - handy sealed packs - superb value for money

Excellent product

Good quality pots

Ease Of Use11%+1.21

Just the thing very handy

Easy to use

Easy to fill

Paint Quality10%

Great paint quality

The paint consistency was easy to work with

The paints themselves go on smoothly

Color7%

Colour are vibrant

Lovely colours

Great colours

Return

0.3% Return rate 83% Fixable by listing

Size-Overall69%▄▇▇▆█▆

Too small

The bottles are smaller than I expected

The pots are a lot smaller than I expected

Color7%█▃▃▃▂▃

Washable and pigmented. NO WHITE

is actually brown

its actually brown you get in the pack not black

Quality-Overall6%▄▂▂▄▁█

Cheap Quality

Poor quality

I can't believe this is Crayola quality

Advertised Vs Actual Product4%▂▂█▅▁▃

Wrong size on description

The advertisement is misleading

Strength3%█▄▃▃▃▁

Not as strong as I had hoped for

But a bit flimsy

Flimsy

FAQ

Common Paint Pots questions

Answered from the same tracked data.