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Paint Kettle

Maybe

Returns run at only 0.3% of orders. But shoppers spend only $79K a year here, so Paint Kettle is a Maybe.

Flapen Score
54
54 / 100
Top 24% of 2,225 DIY & Tools niches · +5 vs the category median of 49
Market size
£79K/yr95K searches / yr
90-day growth
+5.8%search demand this quarter
Competition
52%top-5 click share · 20 brands · 84 sellers

Flapen Score

Paint Kettle against its category

The dotted line is the DIY & Tools average. Past it, Paint Kettle is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paint Kettle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Paint Kettle 95K times last year and spent an estimated £79K. The top 5 brands take 59% of clicks. Demand peaks in Apr. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

11.6% of searches ended in a purchase last week.

Shoppers searched for this 95K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.6% of those searches ended in a purchase. Searches in the last 90 days moved +5.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.

Searches, last 12 months
95K
Growth, 90 days vs prior 90
+5.8%
Conversion, latest week
11.6%
Market size, estimated
£79Ka year
Peak month
April2.2× the quietest month
Top search term
paint kettle60K searches a year

02 · Price

A sale here is worth £7.13.

Listings sell for £7.13 on average, from £1.54 to £19.89. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £7.13 that is £713 to £2K a year per listing.

Average price
£7.13under the $15 to $100 sweet spot
Price range
£1.54–£19.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£713–£2K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

44% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #192 within Painting Supplies, Tools & Wall Treatments. It carries 284 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
67%
Out of stock, average day
4.9%
Average rank
#192in Painting Supplies, Tools & Wall Treatments
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
284per listing
Listings tracked
27

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Paint Kettle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 rising

Sellers

84

Top-5 brand share

59%

Top 20: 100%

Top-5 click share

52%

Top 20: 93%

Open market

36%

  • ProDec16%
  • Harris16%
  • Faithfull9%
  • DEKTON9%
  • CORAL8%
  • KetoPlastics5%

Demand

Paint Kettle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 2.2×

Search terms

Top Paint Kettle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • paint kettle60K/yr
  • paint kettle with lid14K/yr
  • paint kettle 1 litre8K/yr
  • paint kettle 2.5l5K/yr
  • paint pots for decorating4K/yr
  • paint kettles5K/yr

Reviews and returns

What reviews say buyers love and hate about Paint Kettle

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall28%−0.22

Too small

Small pot

Very tiny not what I expected

Strength16%−0.09

But a bit flimsy

Flimsy and overpriced plastic

dropped a star because it's a bit flimsy

Paint Quality11%−0.01

Tips over spilling paint

end up slightly open which dries out the paint

This makes the paint can wobble about

Durability5%−0.05

Sadly didnt last too long on the job, cracks easily and had to revert back to old ones

Ease Of Cleaning5%+0.45

maybe more difficult to clean

ok. handy to have in although like others the shape of it makes it a bit difficult to clean in some places

Love

Quality-Overall18%+1.68

Good kit

Excellent product

Good quality

Ease Of Use17%+1.37

Amazing and so handy

Easy to use

Easy to hold

Value For Money13%+0.39

Excellent value

Well worth the money

Good value

Paint Quality9%−0.01

Ok for paint brushes

I love these little painting boxes, great item and good quality plus a really good price

Their good for putting paint in

Size-Overall9%−0.22

They are fit for purpose

they fit perfectly in the pot

Good size, lid fits well

Return

0.3% Return rate 65% Fixable by listing

Size-Overall56%█▅▄▆▇▂

Too small

Small pot

Very tiny not what I expected

Strength6%▁█▁▄▄▁

But a bit flimsy

Flimsy and overpriced plastic

dropped a star because it's a bit flimsy

Paint Quality6%▁▁▁▄▁█

Tips over spilling paint

end up slightly open which dries out the paint

This makes the paint can wobble about

Value For Money4%▁▁█▁▁▁
Quality-Overall4%▁█▁▁▁▅

Cheap and cheerful

FAQ

Common Paint Kettle questions

Answered from the same tracked data.