Is paint brush set profitable to sell on Amazon United Kingdom?

The niche generates £1.9M/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.5%. Flapen's verdict: Worth a look (53/100).

How competitive is the paint brush set niche?

12 brands and 81 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in paint brush set?

Top complaints mined from reviews: Quality-Overall, Paint Quality, Size-Overall. The return rate is 0.2%.

When does demand for paint brush set peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the paint brush set niche?

Listings span £1.69–£11.69; the average listing price is £5.07 (sweet spot $15–$100). The average incumbent carries 3,495 reviews — the moat a new listing must climb.

paint brush set

Worth a look

Shows low returns (0.2%), but prices mostly outside the sweet spot ($1.69–$11.69) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Incredible17.4%

search→purchase rate — share of searches ending in a sale

Market size

Great£1.9M

£1.9M/yr · 2.2M searches

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,494.62

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+0.5%

90-day search growth — must beat 0% to launch

Avg price

Bad£5.07

avg listing price — sweet spot $15–$100

Price range

Bad£1.69–£11.69

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, paint brush set is a £1.9M/yr Amazon United Kingdom market (2.2M searches/yr). The top 5 brands hold 86% of demand. Verdict: Worth a look — 53/100.

Data updated Jul 22, 2026 · scored weekly · How we score niches

paint brush set market data

Units sold / yr: 300K–400K; avg 20,000–25,000/product
Revenue / yr: £1.5M–£2.0M; units × avg price
Conversion rate: 17.4%
Avg BSR: #10
Page quality: 0%
Prime: 100%
Sponsored: 76%
Out of stock: 5.8%
Avg brand age: 36 months
Avg seller age: 173 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 rising

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

58%

Top 20: 99%

Open market

11%

Harris64%
Fit For The Job8%
Genixart6%
kanta4%
ZYBUX3%
Xtremeauto3%
Open — no brand owns it (6 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +0.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top paint brush set search terms

paint brush set743K/yr +4.2%12.8% conv.
paint brush536K/yr +4.1%14.3% conv.
paint brushes425K/yr -0.8%11.5% conv.
paint brushes decorating107K/yr -15.1%16.2% conv.
brushes71K/yr +0.1%2.7% conv.
paintbrushes53K/yr -2.1%8.2% conv.
paintbrush42K/yr -6.1%13.0% conv.
harris paint brush36K/yr -3.1%11.1% conv.
gloss paint brush32K/yr -20.8%5.3% conv.
paintbrushes decorating22K/yr -11.2%21.4% conv.

All search terms

Top paint brush set products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Harris Essentials Walls & Ceilings Paint Brush Set | Pack of 5 | 0.5 1 1.5 2

Harris£4.044.6★22,782 rev

Harris Essentials Walls & Ceilings Paint Brushes 3 Brush Pack 1 1.5 2

Harris£2.664.7★6,470 rev

Harris Seriously Good Paintbrush Set 5 Brush Pack 1 x 0.5 1 x 1 1 x 1.5 2 x 2 Paint Brushes

Harris£6.534.6★12,207 rev

Fit For The Job 5 pc Mixed Sizes Paint Brush Set for a Smooth Finish with Emulsion Gloss Satin on Walls Ceilings Woodwork Metal - 0.5 1 1.5 2 & 2.5 inch Paint Brushes for Wood Plasterboard

Fit For The Job£2.624.5★4,586 rev

Fit For The Job 10 pc Mixed Sizes Paint Brush Set for a Smooth Finish with Emulsion Gloss Satin on Walls Ceilings Woodwork Metal - 2x 0.5 3x 1 3x 1.5 2x 2 inch Paint Brushes for Wood Plaster

Fit For The Job£4.104.5★4,586 rev

Newest

by launch date

Artists Paint Brushes 20 PCS Nylon Hair Acrylic Paint Brushes Set for Acrylic Oil Watercolor Gouache Painting Face Model (Deep blue + sky blue)

Lafefe£3.1759 rev

6mo ago

Xtremeauto 5pc Paint Brush Set Synthetic Bristle Brushes for Emulsion Gloss Varnish & Stains Ergonomic Handles Sizes: 0.5 1 1.5 2 2.5 Ideal for DIY & Craft Projects (5 Piece)

Xtremeauto£4.88276 rev

1y ago

GRIFEMA GA4201-3 1/1.5/2 Inch Paint Brushes for Furniture Walls Fences Bristle Width 25 38 50 mm 3 Pieces

GRIFEMA£3.651,749 rev

1y ago

CNMTCCO Paint Brushes 20 PCS Nylon Hair Paint Brushes Set for Acrylic Oil Watercolor Gouache Painting Face Paint Brushes for Children and Adults (Blue)

CNMTCCO£4.151,804 rev

2y ago

Coral 31409 Painters Dozen Paint Brushes 12Pk Trade Pro Decorators Quality FSC Wood 2X 1 5X 1.5 4X 2 and 3

CORAL£10.82228 rev

2y ago

What buyers say about paint brush set

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money25%

“Excellent value”

Quality-Overall24%

“are well made”

Paint Quality15%

“paint was perfect”

Brush Quality12%

“Decent brushes”

Advertised Vs Actual Product4%

“Just what I needed”

Ease Of Cleaning4%

“it cleaned up really well”

Ease Of Use3%

“Easy to hold and use”

Size-Overall3%

“Excellent right size”

Soft Feel1%

“Soft, hairs stay in, and comfortable to use”

Durability1%

“Durable”

What buyers complain about

Quality-Overall28%

“Cheap ok quality”

Paint Quality21%

“They malt a little bit when painting”

Size-Overall7%

“They're not fit for purpose”

Value For Money4%

“Not the cheapest”

Functionality-Overall3%

“Not fit for the job at all”

Ease Of Cleaning3%

“Don't Clean Up Perfectly”

Thickness2%

“Bristles feel thick”

Assembly/Installation2%

“Not put together well”

Suitable For Indoor2%

“These are not for indoor use were a good finish is required”

Material Quality2%

“cheap materials”

Top return reasons

Quality-Overall36%

Size-Overall16%

Paint Quality14%

Functionality-Overall7%

Thin3%

Advertised Vs Actual Product3%

Compatibility-Overall2%

Hard Feel2%

Strength2%

Leak-Proof1%

Common questions

Is paint brush set profitable to sell on Amazon United Kingdom?: The niche generates £1.9M/yr across 21 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.5%. Flapen's verdict: Worth a look (53/100).
How competitive is the paint brush set niche?: 12 brands and 81 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in paint brush set?: Top complaints mined from reviews: Quality-Overall, Paint Quality, Size-Overall. The return rate is 0.2%.
When does demand for paint brush set peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the paint brush set niche?: Listings span £1.69–£11.69; the average listing price is £5.07 (sweet spot $15–$100). The average incumbent carries 3,495 reviews — the moat a new listing must climb.