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Paint Brush and Roller Set

Fail

Demand is soft, at -24.3% this quarter, so Paint Brush and Roller Set is a Fail.

Flapen Score
41
41 / 100
Ranks 1,774 of 2,225 DIY & Tools niches · −8 vs the category median of 49
Market size
£63K/yr54K searches / yr
90-day growth
-24.3%search demand this quarter
Competition
67%top-5 click share · 13 brands · 79 sellers

Flapen Score

Paint Brush and Roller Set against its category

The dotted line is the DIY & Tools average. Past it, Paint Brush and Roller Set is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paint Brush and Roller Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Paint Brush and Roller Set 54K times last year and spent an estimated £63K. The top 5 brands take 87% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

9.8% of searches ended in a purchase last week.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -24.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
-24.3%
Conversion, latest week
9.8%
Market size, estimated
£63Ka year
Peak month
February1.6× the quietest month
Top search term
paint brush and roller set20K searches a year

02 · Price

A sale here is worth £11.89.

Listings sell for £11.89 on average, from £2.01 to £26.94. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £11.89 that is £1K to £3K a year per listing.

Average price
£11.89under the $15 to $100 sweet spot
Price range
£2.01–£26.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #26 within Painting Supplies, Tools & Wall Treatments. It carries 3,106 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#26in Painting Supplies, Tools & Wall Treatments
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,106per listing
Listings tracked
20

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
25 months

Products

Top Paint Brush and Roller Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£13K£19K£25K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

79

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

11%

  • Harris33%
  • Fit For The Job26%
  • Raulde16%
  • Tel Charme *6%
  • suzmei5%
  • ProDec3%
  • Open — no brand owns it (7 brands, 11%)

Demand

Paint Brush and Roller Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Paint Brush and Roller Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • paint brush and roller set20K/yr
  • wall painting kit9K/yr
  • decorating set13K/yr
  • decorating kit6K/yr
  • wall painting set3K/yr
  • paint set decorating2K/yr

Reviews and returns

What reviews say buyers love and hate about Paint Brush and Roller Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall18%+0.21

Cheap quality

Poor quality

low quality item

Thickness14%−0.13

also a little thinner than I expected

The plastic is thick

they could be thicker

Strength9%−0.10

Flimsy

its a bit flimsy

Very flimsy plastic

Paint Quality8%

the paint rollers were of poor quality

They malt a little bit when painting

the paint brush was losing hairs

Value For Money5%+2.50

waste of money and time consuming

Not worth the money at all

at these prices why wouldnt you

Love

Value For Money26%+2.50

Great value

AMAZING VALUE

Awesome price

Quality-Overall24%+0.21

Good quality kit

The rollers are very good quality

Excellent Product

Paint Quality9%

Great for all types of paint

They paint well

Puts paint on very well

Brush Quality8%+0.58

Good brush

Good quality brushes

Decent brushes

Advertised Vs Actual Product6%

As described

As advertised

Just what I needed

Return

0.2% Return rate 36% Fixable by listing

Size-Overall29%▇▅▆█▃▃

Although slightly smaller than most

Not fit for purpose

The rollers are small

Quality-Overall19%▄▇▆▇▅█

Cheap quality

Poor quality

low quality item

Paint Quality16%▃▇▇▅█▅

the paint rollers were of poor quality

They malt a little bit when painting

the paint brush was losing hairs

Defective Material/Parts5%▅▂▄▃▄█
Thin4%▆▄▃▁▅█

FAQ

Common Paint Brush and Roller Set questions

Answered from the same tracked data.